workplace of the future

| 2020-08-21

Workplace of the future

October, 2021Mikkel Lyngbo Nielsen

| 2020-08-21

Mikkel Lyngbo NielsenVP, Chief Real Estate Officer at EricssonMSc Finance & Strategic Management

+ Head of Ericsson Workplace of the Future program

Previous:• Head of Real Estate at A.P. Møller-Mærsk• Airport development at CPH Airports• Head of Real Estate, Agerskov Consulting (Greenland &

Iceland)

Ericsson today

100,800Employeesworldwide

180countries with customers

232BSEK in sales

1876Founded

in Stockholm

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This is our journey

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Exploring our future workplace from aphysical, virtual and cultural perspective

Reimagining the purpose and

role of the office

Enabling a seamless and efficient

collaboration experience

Improving work-life balance

through more flexibility

Physical workplace Virtual workplace People & culture

A cross-functional team which will be mirrored with local teams (Real Estate, People, IT and IC)

21 ongoing initiatives to enable hybrid work… And a total of approximately 50 FTEs making it happen

Physical Workplace

Virtual Workplace

People & Culture

Reimagine the

workplace

Digital Workplace

Journey

Booking System

deployment

Work From Home

Support

Analytics:

Presence/

Utilization 2.0

RE Portfolio

re-configuration

Services of the

Future

Microsoft Teams

Rooms

Digital

Whiteboarding

(feasibility study)

IT for Office

Redesign & Pilots

Social &

Collaborative VR

New Workshop

Tool

Global Mobile

Device Policy

Digitally Enabled

Lockers

Provide Digital

Work Life

Balance Support

Create and

implement WFH

guidelines

Ensure

adherence to

local OHS and

labor legislation

Improve the employee experience, incl.

wellbeing, motivation, pride, engagement,

flexibility etc.

An improved workplace setup enabling

productivity, flexibility, and engagement

Transform employees experience in the office

as well as in other spaces (satellite offices, home or

elsewhere)

Improve

employee's

setup at home

Enabling initiatives

Increased

sense of

wellbeing

and safety

Improved collaboration for a

“work-from-anywhere”

principle

Workstream Initiatives & Employee Impact

Pilots

Plan, run and

evaluate Office

Pilots

Test and

evaluate

features

An improved

workplace

setup enables

productivity

Future Digital

Workplace: Data

Future Digital

Workplace: Smart

Office

Enhanced digital assets

and experiences – for RE

professionals and

Ericsson employees

New initiatives following the roadmap finalization

Research &

Analytics

Enabling

initiatives

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36,000 respondents to Workplace of the Future survey (Leesman), measuring how the home office compares to the corporate office

100,000 employees surveyed 4 times during Covid-19 incl. future of work questions

2 x 48-hours Hackathons hosted

57 in-depth interviews with people from across the organization

9 Experience Workshops with 88 participants in total

2 ET Workshops hosted to discuss key findings and vision

Roundtable sessions with e.g.Facebook, Google, Microsoft, Accenture, Alibaba

Research Overview

Ericsson Confidential | 2020-07-01 |

The workplace of the future will be designed to focus more on in-person & group collaboration – home is ideal for virtual and individual focus

Emergence of a new ”Helix” workplace model

- A clear pattern of activities which are perceived to be

better supported at home than in the office and vice-

versa. Indicating a shift in the balance of space

priorities.

No big surprises

- Individual work performance is less affected (and

even slightly improved) when working from home.

Group, informal collaboration and activities requiring

specialist equipment show a decline.

Activities that are harder to translate virtually are on the decline

- Such as hosting visitors (-40%-points), informal

social interaction (-34%-points) and, most crucially,

learning from others (-19%-points) all show a drop in

performance.Home Office

Key takeawaysComparison between level of activity support in-office vs. at home

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The reimagined workplaceOur approach to personalize the user experience in a hybrid workplace

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Average share of

the population

I have to go to the office. I choose to go to the office. I rarely go.

Meet the Personas

The Tethered

<5%

The Optimizer

30-35%

The Adapter

35-40%

The Culturalist

15-20%

The Soloist

10-15%

Persona Day- in-the-lifes

Synthesized day-in-the-life journeys of each persona, derived from the interviews and workshops summarized as one pagers.

Workplace of the Future | 11

| 2020-08-21

Meet Lucas!He’s an ‘adapter’.

RoleProduct development Team leader

He chooses to go to the hub office 2-3 days a week for in-person get togethers with his team and specific activities that require specialist spaces and equipment.

He is purposeful and mission-focused. He enjoys a blended work-life balance and likes having the choice to work from home regularly.

10

6:30amI start by day early with a daily download from my digital twin on most important news for the day: Weather and headlines, urgent messages, and location of my team (office or home).

7amI join holo-gym class with my best friend then commute into the office.

10amI arrive at the hub and grab a coffee in the cafe. I bumpinto a colleague that I haven’t spoken to for a while. She shares the latest on her projects and agrees to have a virtual catchup next week.

11:30amMy team breaks out into smaller groups on nearby smart touch tables in the co-creation area and we brainstorm for an hour.

12:45pmI receive an Smart App alert that another colleague has seen I’m in at the hub today and invites me to lunch.

6:30pmI end the day catching up and socialising over a beer with other colleagues in the hub coffee bar. In the meantime my digital twin is scheduling meetings for next week with relevant team members based on output from the worksessions today

10:30amMy team meets in a holo-huddle room and plan tasks on the digital whiteboard. One team member is at home and another at a satellite location so they connect via Teams in 360 holographic form.

4pm

I jump into a quiet pod nearby to take private call with my Ericsson appointed counsellor who helps me as a coach, sponsor and mentor all-in-one. They suggest some re-skilling sessions to take over the next month, and doan instant role-play simulation helping to prepare for an upcoming product pitch.

1

2pmI meet my team again for an afternoon session, this time in the prototyping AR lab to test new product ideas.

10:20amI receive an Ericsson Smart App alert that my team huddle is starting in 10mins. I check the huddle location and if everyone is running on time.

2

3

4

5

7

68

9


Persona Profiles

The defining characteristics of personas derived from theinterviews summarized as one pagers.


Office behaviour

Remote working behaviour

Description

The office is the right space at the right time, they can work effectively at home but not for everything.

Main experience driver

To feel more ENERGIZED and get inspired.

Identifiers

For a specific activity or purpose which cannot be performed at home.

Definitions

• Deep focus work• Personal meetings• Team workshops

Attribute

• Purposeful• Organised planner• Mission focused

I’m at my best when

I can choose how and where I work and have complete control over my own work like balance, be that working from home or in the office

• There’s always a purpose to go into the office to work• The office is the destination for when I need to collaborate with my team in person• Coordinate with the team so that we’re in the office at the same time to make the

best use of our time e.g. kick start a project, problem solve or if we are onboardingnew members of the team

• collaborating / working within close proximity of my colleagues is when I do a lot ofmy on-the-job learning

• Where I complete the majority of focus work, there are few distractions meaning I can really concentrate

• I have everything I need to support my work• Although collaboration tools could be better. It’s sometimes hard to explain

something without the use of a physical or virtual whiteboard

Persona:The Adapters

Collaboration is mostly focused on proof onconcept - whiteboard exercise, ideas. Wehave tried collaboration tools online but not the same thing as being in a room - having a pen in hand.

Persona Requirements

The defining requirements of personas derived from theinterviews summarized as one pagers.


50% 60% 70% 80% 90% 100%

More supported

Reading

Thinking/creative thinking

Telephone conversations

Private conversations

Business confidential conv.

Audio conferences

Video conferences

Relaxing/taking a break

Individual focused work (desk)

Spreading out paper or material

Individual focused work (no desk)

Planned meetings

Individual routine tasks

Collaborating on focused work

Informal, un-planned meetings

Larger group meetings or audiences

Collaborating on creative work

Using technical/specialist equipment

Learning from others

Informal social interaction

Hosting visitor/clients/customers

<20% 30% 40%

Less supported

• Learning Studio• Lounge / Amenities• Client Hospitality• Innovation lab /

workshop

• Desk / Team spaces• Group focus spaces• Informal working

settings• Meeting rooms (VC)

• Flexible meeting rooms• Informal meeting

spaces• Phone Rooms (VC)

Office:

In-person/group

collaboration

97%70%

69%

79%

76%

89%

94%

82%

86%

68%

97%

93%

81%

92%

81%

97%

86%

90%

95%

73%

76%

95%

92%

82%

87%

84%

80%

90%

88%

82%

79%

73%

56%

42%

Typical days per weekin the Hub:

Share ofEricsson employees 35-40%

Persona Helix

Home:

Virtual/

individual focus

Tipping point/

both

What keeps me at home / remote

• Clear purpose or specific activities: brainstorming / whiteboardingsessions

• Problem solving sessions with the team• The creative atmosphere• For access to a desk and particular

technology• Variety of work settings available• Using amenities such as gym facilities• Focus work (when home environment

isn’t optimal e.g. distractions)• Social spaces e.g. games room

• Able to interact with team remotely day-to-day

• Family commitments• Maintaining work life balance

• Focus / deep thought work• Meetings at unsociable hours• Satisfied with home set up• Save on commute and personal

time

WFH work-life balance rating:

2-3 days

1.58

Key Desired Spaces in Office

Destination: By Preference:

Home support

Office support

-40%

-32%

-17%

-9%70%

95%

97%

70%

92%

-4%

-7%

-6%

-4%

+2%

+2%

+5%

+5%

+9%

+8%

+7%

+8%

+11%

+16%

+3%

+24%

+26%

88%

76%

81%

Persona:The Adapters

-3 -2 -1 0 1 2 3+Disagree Strongly - WFH, I am able to maintain a healthy work-life balance - AgreeStrongly

What draws me to the office What keeps me flexible


| 2020-08-21

Reading

Thinking/creative thinking

Telephone conversations

Private conversations

Business confidential conv.

Audio conferences

Video conferences

Relaxing/taking a break

Individual focused work (desk)

Spreading out paper or material

Individual focused work (no desk)

Planned meetings

Individual routine tasks

Collaborating on focused work

Informal, un-planned meetings

Larger group meetings or audiences

Collaborating on creative work

Using technical/specialist equipment

Learning from others

Informal social interaction

Hosting visitor/clients/customers

Office:

In-person/group

collaboration

Home:

Virtual/individual

focus

Tipping point/both

The Tethered The Optimiser The Adapter The Culturalist The Soloist

Mainly at the office

Often at the office

Occasionally at the

office

02 Personas

Activity Priorities per Persona

Site Activity

Priorities:Activities:Persona

Priorities

Reviewing the helix activity priorities gives an indication of where people willlikely spend their time and which may be favored to occur in the office.

Workplace of the Future | 34Ericsson x Gensler

| 2020-08-21

02 Personas

Perform

Energize

Interact

Belong

Personas

Site Helix Priorities + Spaces

Perform

Energize

Interact

Belong

Site

Scenarios

Depending on the office population the mix of personas will differ and therefore the demand on space.

Personas

Site Helix Priorities + Spaces

Perform

Energize

Interact

Belong

Typical Existing Future Site A Future Site B

Roles, Functions + Business Requirements

Headcount

Next Steps

2022 the Year of Experimentation!

Plan + Implement

• Pilot spaces

• Prototype technology + equipment

• Persona survey

• Develop space model

• Detail space types

Iterate, Learn+ Improve

• Multiple user groups occupy

and test pilot spaces

• Survey and Feedback loop

Scale-up + Roll-out

• Refine EWD+ Evolved Toolkit

• Persona Change

Management Strategy

• Post occupancy survey

• Continuous improvement


| 2020-08-21

Q&A

ericsson.com

workplace of the future

Documents