Word of Mouth Just Got

LOUDER

Matt West, Chief Marketing Officer, Feefo

Jellyfish Digital Journeys

Probably the best known unknown brand

WOM is more powerful than ever

WOM is more powerful than ever

75% 85%

58% 95%

of consumers are influenced by good reviews

of UK consumers will ALWAYS check out online reviews before making a purchase

of consumers share their positive

experiences on social media (SDL)

of unhappy customers would return if an

issue was dealt with easily and quickly

When I was 5 years old, my

mother always told me that

happiness was the key to

life. When I went to school,

they asked me what I

wanted to be when I grew

up. I wrote down ‘happy’.

They told me I didn’t

understand the assignment,

and I told them they didn’t

understand life.

““

John Lennon

Notonthehighstreet.com

Still not on the highstreet but known on the highstreet

1.5mReviews

OneReview every minute

Hit over ½ m reviews

5.7m passengers

3m unique pm

WOM also creates fans

I now last longer than it takes to leave this feedback “

“Oh my days, I aint seen this kinda quality since I shoplifted Gucci in Paris. Such fine leather and don’t get me started on the stitching cos it gave me a h****n

“ “

Petdrugsonline.com

99% Feefo rating

31%Business growth versus

8% market growth

Roxy is happy too

Brand ambassadors don’t always have to be humans

If you accept, as you must, that there is no such thing as the perfect marketing strategy, only the idea of it, the real purpose of striving for perfection becomes clear, to make people happy.

“ “Thomas Keller