why zemanta recommendation network is your best bet
DESCRIPTION
There’s more to it than just creating good (relevant and quality) content; you want it to be noticed and read by many! There’s a great solution for this: Zemanta Recommendation Network, including the Related Posts plugin. Get behind the scenes of this awesome machine.TRANSCRIPT
Why Zemanta Recommendation Network Is Your Best Bet
Why Zemanta Recommendation Network Is Your Best BetThere’s more to it than just creating good (relevant and quality) content; you want it to be
noticed and read by many! There’s a great solution for this: Zemanta Recommendation
Network, including Related Posts plugin. Get behind the scenes of this awesome machine.
Related posts help publishers increase engagement and readership.
300,000 publishers
We built a network of
who represent
1 billion page views.
Zemanta’s semantic technology aggregates more than
news sites and blogs.500,000
new poststo our database.
Every day, we add
200,000
100 millionZemanta database includes almost
news articles and blog posts.
jaguar the animal,
Jaguar the car.while the other is about
For example, we know that one post is about
For each article that we aggregate we try to understand what it’s about.
For this purpose, we use Zemanta’s advanced semantic technology.
persons places other concepts
Zemanta relates all
mentioned in articles to Wikipedia pages.
extensive knowledge is widespread
End result
Every post is annotated with dozens of pieces of additional information,
such as persons and places discussed in the post and its general content category.
Zemanta recommends related content based on the text of the post and the additional information we have learned about the post.
Only posts that are part of Reader Exchange are recommended and only if the content is highly relevant to the reader.
Zemanta recommends promoted content of partners only if it's talking about the same subjects as the post the reader is currently reading.
If a recommended post does not perform well, i.e., people don't click on it, we will quickly replace it with another.
1/10 of a second
On average, Zemanta only needs
to find related posts.
Get started
