blogging 101 - zemanta nyc meetup
DESCRIPTION
Presentation from the April 25th Zemanta NYC Meetup at WeWork Labs lounge.TRANSCRIPT
Will talk about:• Why blogging?• Platform choices• Blogging basics• SEO• Social Media Integration
Why Blogging?• Show the world why you’re good at what you do.• Get search engine attention.• Set yourself up as thought leader in your space• It’s easy and cheap!
What to do?• Create a simple spreadsheet to track ideas for posts• Dedicate a time each week when you’ll write• Start simple, find audience, go from there..• Try to post at least once a week to start
Platforms• WordPress.com (free basic service)• WordPress.org on Hosted Service• WordPress.com (paid service) and TypePad (paid service)• Blogger/Tumblr/SquareSpace/Posterous (specialized)
Perfect PostOne page of text
Simple language (SEO)
At least one image
Links to explanations
Further reading (internal & external)
Easy to share
Call to Action!
Examples of Posts
Influencer Interviews
- Create a set list of questions that you can reuse- Allow for flexibility- Best is in person > skype > phone > email- Record the interview for use as video as well- Take into account resources to transcribe and edit the interview
Examples of Posts
Examples of Posts
Industry Trends
- Quotes from relevant recent media coverage- Links to blogs by influencers in your space- Your organization’s stand on these trends
Examples of Posts
Examples of Posts
Customer Profile
- Highlight your best customers- Show how they are using your organization’s services or products (ideally with a video)- Use direct quotes from the customer- Allow them to write their own post in their own words- Can be reused as case studies or can reuse existing material
Examples of Posts
Examples of Posts
Lists
- Quick links to 10-15 stories of note
Examples of Posts
SEO• Domain Name• Hosting• CMS (content management system)• Plugins• Content• Link Out• Don’t give up!!
Also see post by John Doherty for more details:http://www.zemanta.com/blog/seo-for-new-bloggers/
Social Media• Use Twitter, Facebook and LinkedIn to promote new blog posts and help bring traffic to older posts.
• Engage with like-minded bloggers to get them to comment about your blog post.
Plugin/Tools Directory• Writing:
- InboundWriter- Zemanta- Enhanced Linking
• SEO:• WordPress SEO by Yoast• Scribe SEO by Copy Blogger
• Social Media:• Buffer• Twitter Tools• Share Plugins (many options)
• Other:• Urtak
Other Resources
• Zemanta Business Blogging Series
• HubSpot - Tremendous resource for online marketing
• Content Marketing Institute
• SEO Myths & WP Magic - Casie Gillette
• 15 Must Have Tools for Better Blogging - Contently
• Ultimate Guide to Corporate Blogging- OpenView Partners
Thank you!