blogging 101 - the story behind you got me blogging
TRANSCRIPT
You Got Me Blogging – The Story
Blogging 101, Social Media Week Hong KongFebruary 17, 2012
What is You Got Me Blogging?
My personal blog at www.razlan.net
Focused mainly on food and travel blogging
Before You Got Me Blogging, there was..
www.taufikbatisah.netA Case Study in Blogging 101
The Background
Singapore Idol 2004 Personal interest,
became a diehard fan Start blogging about it,
cultivated a following Peaked during the finals
of Singapore Idol in December 2004
Entirely on Blogger
The Learnings
Your Blogging Voice Keep typing, typos and all Publish first, check later Keep it real and local Blog as you would text
I have been taking a break today (after my exams this afternoon) laughing myself to “I Not Stupid”. Anyone still remember the movie?
Sorry for the detour, hor, but must do some other things, if not very boring one, leh :P
The past week has been an absolute tsunami for me (pun intended).... breathe, Raz, breathe. That's what I have been telling myself all week.
The Learnings
The Three Commandments Be hardworking – blogging is your other job Be diligent – blogging is your other passion Be useful – blogging is your other wisdom
If you can think of it, do it (i.e. the tsunami vs iPod fund)
Never afraid to experience (i.e. one community, 3 forums?!)
Go wide, go deep, keep clicking (i.e. 14 blogs)
The Learnings
Marketing Your Content Great content is a given This was before the age of Facebook, Twitter etc. Pull Factor: Be found (SEO, easy to link), be interesting
(text + photo + video + audio), be interactive (comments + tag board + forum)
Push Factor: RSS feeds, weekly newsletters, reach out to bloggers
The Learnings
Get Engaged Email, email, email… overload Gmail You are not a superhero, ask for help! Think content,
blogging, moderation… You build it, be a part of it (respond to comments, reply
to emails, chit chat in forum)
The Learnings
Get Offline!
The Results
The Results
Average monthly page views: over 500K
Email subscribers: Over 10K in three months
Endorsed by Hype Records, taufikbatisah.net the official website, Fiknatic the official fanclub
Multiple sponsorship deals, such as Swatch, Samsung and Starhub
On A Personal Note…
First venture in digital space Recognised at work set up the marketing
communications department Continue running websites Currently Digital Product Manager at South China
Morning Post
Get in touch!
www.facebook.com/razlanwww.twitter.com/razlan79www.linkedin.com/in/razlan