tech talk with zemanta
DESCRIPTION
Speaker: Todd Sawicki, president, ZemantaTRANSCRIPT
Trusted Content Discovery
Digiday Publishing SummitOctober 2013
Our Solution …
Reaching consumers is evolving.
Search/Display ads Integrated content
0.10% avg. CTR 4.54% avg. CTR
Our Solution …
Native ads are the future.Zemanta StreamsPromoted TweetsSponsored Posts
Our Solution …
But not if we continue today’s approach.Spammy - Creepy - Low-brow – Salacious – Outlandish - Brand-Damaging - Distasteful
Our Solution …
Trusted Content Discovery
We intelligently show topically relevant and targeted content in a way that maximizes total audience
value
The Zemanta Solution
You can do better.Leverage our roots and core strength.
Maximize Total Audience Value
Our ProductsEditorial AssistantReader Discovery
Streams
Circles
“The automatic relevancy is superior. It's picking previous posts that I would have picked personally (if I hadn't forgotten about them).”
—Todd Bishop, Geekwire
9
As used by
“Zemanta helps introduce us to people that have an interest in similar themes. It’s a great discovery engine and gives us a way to reach audiences that we wouldn’t reach otherwise.”
—Sr. Manager Search and Analytics
ShoreTel Sky
“Results have exceeded expectations as natural link placement has been achieved with high quality sources and with matching semantic content.”
—Director SEO & Emerging Technologies
Morpheus Media
As used by…
Let’s chat
Brands/Marketer Sales:Greg [email protected]
Publisher Development:Jeff [email protected]
As seen in: