tech talk with zemanta
TRANSCRIPT
Trusted Content Discovery
Todd Sawicki - CEO
@sawickipedia
Digiday Agency Summit
October 2013
Our Solution …AD TYPES: FIRST DISPLAY
Display Ad
Our Solution …AD TYPES: THEN SEARCH
Search Ad
Our Solution …Reaching costumers is evolving.
Search/Display ads Integrated content
0.10% avg. CTR 4.54% avg. CTR
Our Solution …AD TYPES: AND NOW CONTENT
Our Solution …CONTENT IS THE AD AND DESTINATION
What to eat on a Friday afternoon
Integrated Content
Baked Mac n' Cheese in 15 minutes
Our Solution …Native ads are the future.
Zemanta StreamsPromoted TweetsSponsored Posts
Our Solution …
Trusted Content Discovery
We intelligently show topically
relevant and targeted content in a
way that maximizes total potential
audience
The Zemanta Solution
You can do better.
Leverage our roots and core strength.
Total Potential Audience
Cotent will pay to be seen
Our ProductsEditorial AssistantReader Discovery
Streams
Circles
“Zemanta helps introduce us to people
that have an interest in similar themes. It’s
a great discovery engine and gives us a
way to reach audiences that we wouldn’t
reach otherwise.”
—Sr. Manager Search and Analytics
ShoreTel Sky
“Results have exceeded expectations
as natural link placement has been
achieved with high quality sources and
with matching semantic content.”
—Director SEO & Emerging
Technologies
Morpheus Media
As used by…
Let’s chat
Brands/Marketer Sales:Greg [email protected]
Publisher Development:Jeff [email protected]
As seen in: