zemanta: the content ad dsp
DESCRIPTION
With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users. Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns. Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.TRANSCRIPT
Content Ads, Amplified
Your Content Ad DSP for the Next Evolution of Online Advertising
Today’s reality of online display ads
The nature of digital advertising today is fundamentally shifting as banner ads no longer deliver
99% of banner ads are ignored
Banner ads have lost their luster
Let’s face it … people have never even wanted “ads”
(especially online display ads)
People spend time online to
… connect with others (social networking)… get something done (work or shop)… be entertained or informed (view content)
They are not online to look at intrusive advertising!
Source: Pew & Nielsen
Consumers’ attention is on content…and quality, engaging content at that
Imagine being able to put your ad right here with the content where users will see & engage with it
NOW YOU CAN,WITH CONTENT ADS
Content Ads (n): An ad which delivers marketing content
in a related environment
• Ads are served next to relevant, high-quality content on/across networks of websites
• Delivers a pull strategy approach: non-interruptive and value-enhancing, driving greater engagement
Content Ads work across platforms …… and deliver results
Source: “Benchmarking the effectiveness of native ads” study by IPG Media Lab May 2013
52% more views on Content vs. Banner Ads
18% Higher Purchase Intent with Content Ads
You may be buying content ads today ...
…but likely not at scale
Missing on the opportunity to drive maximum reach,impact, and ROI of your content.
Why not?Because managing & scaling content ads takes experience, skill and effort …
Zemanta helps make sense of the chaos
ORGANIZE
FORMAT
PROMOTE
OPTIMIZE
REPORT
Zemanta helps make sense of the chaos
ORGANIZE
FORMAT
PROMOTE
OPTIMIZE
REPORT
Get MORE from your Content Ads
Partner with Zemanta DSP for maximum impact and ROI
We aggregate and index your marketing content for ease in conducting and managing larger scale campaigns
ORGANIZE
We format and re-assemble your content into different ad types for all supply channels
Examples of content ad formats• Promoted recommendations• Sponsored headlines (stream ads)• Sponsored content/articles/posts• In-text
FORMAT
We distribute your content across our broad platform of partners to deliver maximum reach, programmatically
PROMOTE
We optimize content strategy for maximum engagement and ROI:
• Contextual placement• Audience selection • Performance of ad
format(s)• Pricing and CPC
OPTIMIZE
We centralize reporting from all supply sources into one easy to manage dashboard
REPORT
Offering
Zemanta DSP is a fully managed service
We charge a percentage fee based on your total media spend
• 100% Full Media Cost Transparency
• No Arbitrage
• Fully aligned to deliver optimal performance for our clients
• Dedicated Campaign Team
Our platform delivers MORE for your content ads
Access across the top discovery
platforms
Fully Managed Process
OptimizationReporting, Insights and
Analytics
MORE REACH MORE INSIGHTS
MORE IMPACT MORE EFFICIENTLY
Happy Clients
24
“Zemanta has been an excellent partner that has allowed us to not just bring in an
audience at scale, but actually move the needle on our clients’ business goals. I
absolutely see them as an essential partner going forward in any of our content
marketing efforts.”--Alec Painter, Associate Director, Content Marketing EmpowerMM
Maximum Reach.Optimized for Engagement.Superior Results.
Content Ads, Amplified
Get MORE from your content ads
Greg GortzVP Sales
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Founded in 2007Union Square Ventures Backed
40 Employees in New York, San Francisco, Seattle and Europe