lod2 plenary meeting 2011: zemanta – partner introduction

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ZEMANTA LOD2 meeting @ Leuven, Belgium September 19, 2011 The story of

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Slides of Zemanta (Slovenia) for their partner introduction as a new LOD2 partner in the course of the LOD2 project enlargement - presented at the LOD2 plenary meeting in Leuven, Belgium on September 2011

TRANSCRIPT

Page 1: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

ZEMANTA

LOD2 meeting @ Leuven, Belgium

September 19, 2011

The story of

Page 2: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Zemanta begins

Page 3: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Ljubljana | Slovenia

Page 4: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Mastermind(s)

Page 5: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

The idea

Page 6: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

So simple and so cool

Page 7: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

But what if…

Page 8: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

And the winner is…

Page 9: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

The Evil Plan

Page 10: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

The Secretary

Page 11: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Dude, where‘s my Zemanta?

Live demo

Page 12: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Delivery of goodies

Browser extensions Firefox, Chrome, Internet Explorer @ sites: wordpress.com, blogger.com, TypePad, Drupal, Tumblr…

Plug-ins

Wordpress, Movable Type, Drupal Gmail, Yahoo! mail Windows Live writer

API

Page 13: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

The assimilated

Open is the new black

IMDB, last.fm, Wikipedia, Freebase

Amazon, Snooth, stock tickers

CrunchBase

The masses

Articles from blogs & big media players (CNN, BBC, Reuters, ...)

Page 14: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

My precious

API http://developer.zemanta.com

The magic

Plain text Structured information

What do you get? Tags, images, in-text links, related links, categorization

Page 15: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Recap on Zemanta

Slovenian company, established 2007

HQ @ Ljubljana & New York

Seedcamp winners

Investment from Eden, TAG, Union Square Ventures

Semantics, triples, machine learning

Page 16: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Zemanta vs Others

Yet another commercial NLP company? Not really.

Cross-domain

Working on ‚Web English‘

We deliver value to the writers. We blog.

Page 17: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

Back to the Future @ LOD2

Discovering entities @ blogs

Zemanta‘s recommender engine 2.0

Integration of LOD datasets?

Improved quality of Z engine?

Cleansing + Crowdsourcing = #win

Google Refine + Amazon Mechanical Turk?

Page 18: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

The Z-team @ LOD2

Mastermind Andraž Tori [email protected] Twitter: @andraz

Sidekick

Dr Mateja Verlič [email protected] Twitter: @sparkica

Just like Batman and Robin, but different

Page 19: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

But seriously…

You might think this presentation is (a bit) funny, but we are dead serious when it comes to business.

Page 20: LOD2 Plenary Meeting 2011: Zemanta – Partner Introduction

In case of emergency