Why Implement a Strong Content Marketing Strategy

Content marketing generally refers to the creation and sharing of online content to draw

and engage customers. The content doesn’t have to be promotional. It just needs to

provide value to the audience. According to research, businesses implement content

marketing strategies for three reasons. They rely on them to boost web traffic, improve

search engine rankings, and grow brand awareness.

Boosting web traffic

Creating quality content is the basis of content marketing

strategies. This is because today’s consumers tend to do

their own research about certain products or services.

They expect to find websites that offer high-quality,

useful information relevant to what they are looking for.

Websites that produce fresh and useful articles,

blogs, and even videos are likely to be viewed as

authority sites in their respective niche. Original and

informative content from such sites are also more

likely to be shared in social media, driving referral

and repeat visits.

Improving search engine rankings

Online users aren’t the only ones who appreciate quality content. Effective content

marketing strategies influence SEO rankings as search engines, most especially

Google, reward sites that feature fresh, engaging, and useful content. If a site

addresses the needs of its audience, it’s likely to rank according to Google’s algorithms.

Increasing brand awareness

In essence, creating quality content is its own reward. With a well-planned and

consistent content strategy, a website has the potential to reach a wide audience.

This can help position its products, services, or anything that it offers in front of the

consumer. Once its content is distributed across different social channels, the site will

see not just growth in brand awareness but also in lead generation, brand loyalty, and

sales.

With the help of a strong content marketing strategy, a website can establish itself as an

authority in its industry. This is a great way for companies to increase web traffic while

establishing a strong relationship with the consumer.

Sources: http://www.creativomedia.com/content-marketing/