How to Successfully Implement Video In Your Content Strategy

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Post on 14-Jul-2015

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  • HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN

    YOUR CONTENT STRATEGY

    Kristen Craft

    Director of Partnerships, Wistia

    @thecrafty

    Hana Abaza

    VP Marketing, Uberflip

    @hanaabaza

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    Join in on

    Twitter

    We will send the recording.

    Questions? Weve got answers!

    (At the end of the webinar )

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    ABOUT UBERFLIP

    We help marketers create,

    manage and optimize the content

    experience at every stage of the

    funnel no IT required!

    Power your content library,

    resource center, blog and more.

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    We are:

    Video hosting built for business - 100k customers

    A resource for learning how to make great business video

    We are not:

    A video production company or marketing agency

    ABOUT WISTIA

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    Readyaction!

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    WHY VIDEO?

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    The % of companies seeing

    an increase in organic

    traffic, thanks to video

    wyzowl, 2015

    WHY VIDEO?

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    WHY VIDEO?

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    Builds rapport with your audience

    Humanizes your brand

    WHY VIDEO?

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    HOW TO BUILD YOUR STRATEGY:

    Thinking Outside the Box

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    THE VIDEO BOX

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    VIDEO SHOULDNT EXIST IN A SILO

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    TIE VIDEO TO OTHER CONTENT STRATEGIES

    My Company

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    GOAL: NURTURE YOUR LIST WITH GREAT CONTENT

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    GOAL: SELL PRODUCTS

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    GOAL: RECRUIT TALENTED PEOPLE

  • SOWHAT VIDEOS SHOULD I MAKE?

  • THE SPECTRUM

  • Start

  • Short term, measurable ROI

  • Growing more comfortable with video

  • ROI = time saved + inbound traffic

  • Team is fully on board with video

  • Leveraging the emotional power of video

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    Acknowledge direct ROI will be tough to measure

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    CONVERSION VIDEOS

    Product videos

    Customer testimonials

    Highlight Reel

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    TEACHING VIDEOS

    Customer support

    Learning portals

    FAQs

    Blog content

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    BRANDING VIDEOS

    About us

    Hiring & company culture

    Non-sequitur videos

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    NOW WHAT?

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    GETTING STARTED WITH VIDEO PRODUCTION

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    Will I make the right video?

    Can I do it without pro help?

    Will the video look crappy?

    Will I look or sound stupid?

    THE FEARS

  • THE CONCEPT

  • THE SCRIPT

  • THE SETUP

  • USE THE CAMERA YOU ALREADY HAVE

  • $100 DIY LIGHTS

  • GET LOOSE!

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    OTHER CONSIDERATIONS

    In-house vs. outsourcing

    Live-action vs. animated vs. screencast

    Music

    Bumper footage

    CTAs

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    QUESTION TIME!

    http://wistia.com/learning

    http://hub.uberflip.com

    Kristen Craft

    Director of Partnerships, Wistia

    @thecrafty

    Hana Abaza

    VP Marketing, Uberflip

    @hanaabaza

  • @wistia @uberflip@Wistia@Uberflip#uberwebinar

    http://wistia.com/trials/new/uberflip

    Try Wistia for Free Try Uberflip for Free

    http://get.uberflip.com/wistia