who got me on his e-mail list- infographic
TRANSCRIPT
WHO GOT ME ON HIS EMAIL LIST !!!
Highs and Lows of Email Campaigns, 2014
Online consumerism is stepping up its game.
Online consumerism is stepping up its game.
Fine! You’ve been tagged in one of those boring email list campaigns again. You may not like the product or simply, hate unwanted promotions populating your Inboxes. But even you have found these business emails useful at some point. It shows that in 2014 each online consumer, on an average, made purchases at least once through promotional emails.
Though there have been a few hiccups, but the joyride has been interesting so far:
Deliverability Rate
Open Rate
Click-through Rate
84%
24%13%
Soft Bounce Rate 5% Unsubscribe Rate 2% Hard Bounce Rate 4%
(Estimates taken on an average, per-campaign basis)
Highs
Lows
44%
53%
53%
online shoppers prefer search engines as their primary search medium
global internet users search up products online
marketers use email as their primary
communication
above B2B marketers have increased their email
marketing spending
WORLD BUSINESS EMAILS 140BILLION PER DAY
50%
out of them find it useful
91%
are confident about email
marketings' ROI
70%
The Mobile Connect:
Emails are read on:
Mobile Devices 80.8%
Work/Personal Inbox 12%
Email has been voted as the “most successful digital marketing channel” in 2014.
A strong, relevant email message
A credible list of email recipients
A mobile compatible platform
A strong email starts with:
Relatable Subject Line
Social sharing buttons
Monday
Opt-in Choice
Personalization
Database Relevance
64%
158%
77%
32%18
customers open their emails based on the subject line
increase in click-through rate
The highest revenue generating day for email campaigns
consumers prefer permission-based marketing mails
people prefer personalized email content
times rise in revenues than general broadcast emails
39% believe in the relevance of databases in emails
Emails generate leads for almost 89% of marketers today. Most of them use it as their sole lead generation media.
A systematic and easy email list gathering process:
Sign-up Forms
Import Subscriber Listes
Social Site Links
on Websites/ Blogs
though Emails
Paper forms
on Social Sites
Purchase
from Online Communities
Pages
Added promotions
Contests
Downloadablewhite-papers/Ebooks
Ads
Sharing Buttons
Offer Incentives
HubspoteMarketerBusiness2CommunityB2B MarketingSalesforceVenture Beat News
Emails play the right hand to your business communications. If not explicit profits, then at least nurturing your prospect leads work fluently with dedicated email lists. Avail them from Span Global Services. Write
to us at [email protected] or call at 877-837-4884 for more info.