Recommendation

Widget In-Feed In-Ad

AdvertiserPublisher

Which Native Ad Units Work Best?

In-Feed

Rec. Widget

#1

In-Ad

Textual

“In the same way Olympic champions utilize a broad range of training activities to achieve peak performance, my6sense marketers achieving the highest engagement rates and publishers generate the greatest revenue by running all three native ad units in parallel – recommendation widgets, in-feed ads and in-ad units”

So, which native ads perform best? Well, the answer is:

Avinoam Rubinstain, CEO & founder, my6sense

Native Ad Units Popularity

First choice for publishers First choice for advertisers Easiest to deploy, largest inventory

EngagementCTR

Engagement / CTR

EngagementCTR

RevenueRPM

RevenueRPM

RevenueRPM

All of them together.

Performance Campaigns Branded Content Low Cost

Advertiser’s Perspective

Good User Experience Exclusive Presence Seamless Deployment

Publisher’s Perspective

Highest Profitabilty

New Inventory

Outperform

Banners

Premium

Most Effi

cient

Highest Scale

A single Recommendation Widget includes a few ads, and therefore generates more total revenue than one In-Feed ad unit, though the one In-Feed ad generates more revenue than each ad in the Recommendation Widget.