Recommendation
Widget In-Feed In-Ad
AdvertiserPublisher
Which Native Ad Units Work Best?
In-Feed
Rec. Widget
#1
In-Ad
Textual
“In the same way Olympic champions utilize a broad range of training activities to achieve peak performance, my6sense marketers achieving the highest engagement rates and publishers generate the greatest revenue by running all three native ad units in parallel – recommendation widgets, in-feed ads and in-ad units”
So, which native ads perform best? Well, the answer is:
Avinoam Rubinstain, CEO & founder, my6sense
Native Ad Units Popularity
First choice for publishers First choice for advertisers Easiest to deploy, largest inventory
EngagementCTR
Engagement / CTR
EngagementCTR
RevenueRPM
RevenueRPM
RevenueRPM
All of them together.
Performance Campaigns Branded Content Low Cost
Advertiser’s Perspective
Good User Experience Exclusive Presence Seamless Deployment
Publisher’s Perspective
Highest Profitabilty
New Inventory
Outperform
Banners
Premium
Most Effi
cient
Highest Scale
A single Recommendation Widget includes a few ads, and therefore generates more total revenue than one In-Feed ad unit, though the one In-Feed ad generates more revenue than each ad in the Recommendation Widget.
