Your story. Your audience.

Proprietary and Confidential

Background

With deep roots in performance marketing, our founders envision an evolution of programmatic native advertising where it’s more powerful, easier to use, more cost-effective, and ultimately results-driven.

Co-founders:

• CEO David Osman• CTO Anders Bjoras

Prior to starting Storygize, David and Anders worked together for more than a decade at the leading performance marketing network, CJ Affiliate by Conversant (formerly Commission Junction). David served as SVP Operations, overseeing most divisions of the company during his tenure. As one of the founders of Commission Junction in 1998, Anders ultimately ran several software development teams as VP Engineering.

After leaving CJ, David and Anders reflected on the growing demand from top brands across all major verticals to reach, engage, and convert audiences via content rather than using discounts and promotions. As native advertising became more widely adopted by large publishers, the opportunity for greater efficiency and scale emerged.

Thus, they founded Storygize in 2015.

About

Sto-ry-gize/ˈstôrēˌjīz/verb

energize a brand story via programmatic native advertising.“marketers storygize their content to inspire and convert customers efficiently, at scale”.synonyms: vitalize, electrify, expand audience; optimize spend; see results.

We know great content inspires customer conversions. But how do you reach your intended audience at scale? Storygize helps brands connect with more customers by using native ads to guide targeted audiences to your carefully crafted content. We measure engagement and optimize to your goals.

How do we do it, you ask? We aggregate native ad inventory, automate ad creative, buy programmatically, optimize by clicks and engagements, and track subsequent conversions. In other words, we’re the most efficient, scalable, results-driven native ad solution.

Good Content Marketing

Content  marketing is  themarketing and  business   process  for  creating  and  distributing  relevant  and  valuable content to  attract,  acquire,  and  engage   a  clearly defined and  understood  target  audience  – with  the  objective  of  driving  profitable  customer  action.

Native Content Ads

Drive your targeted audienceto your owned media properties.Ads match the form and function of the top brand websites on which they’re placed.

Why Go Native?

People See Them25% more consumers were measured to look at in-feed, native ad placements more than standard banners.

Viewed as EditorialConsumers looked at native ads 2% more than editorial content and spend the same number of seconds viewing.

Mobile Branding97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.

Purchase DriversNative ads registered 17% higher lift in purchase intent than banner ads.

Native is More Effective

25.0%32.0%

52.0%

20.0% 23.0%

34.0%

Users  Who  Saw  Ad Lift  In  Brand  Favorability Lift  In  Purchase  Intent

Native Ads and Banner Ads Compared

Native  Ads Banner  Ads $1,457  

$204  $56  

Linkedin Facebook Outbrain

Average Cost Per Acquisition

Native

Native Drives Inspiration

Inspiration Drives Conversion

AwarenessWhen   using   a  brand   lift   study,  nativeads  dr iv e  3x  h igherbrand    awareness  

and  purchase int ent

Direct ResponseDrive   increased   sales  f rom  y ournative    ad  c ampaigns  wi th  475% return

on  ad spend.

EngagementPlace  y our  c ontent  front  and  center    on t he wor ld’s best sites t o get 250%    

h igher  ad engagement.

Native Works for any Media Strategy

Let’s Talk about Engagement

We  measure  and  provide  insights  on:

• Clicks• Unique  visitors• Time  spent  with  brand  content• Scroll  depth• Time  spend  with  subsequent   site  content• Clicks  to  outbound   links

These  metrics   inform  good  optimization   and   investment   decisions.  

Your  story.  Your audience.

The Storygize Solution

Grow your business.Energize your brand.Share your story.

Storytelling with results.Drive more traffice, more egagements, and conversions.

Why Storygize?

Quality website and mobile apps.Share your story with potential customers—wherever they are — via top online publishers.

More Websites, Larger Audiences

More OpportunityStorygize teams up with the biggest and best native inventory suppliers to cast the widest net possible for your target audience.

More Ad Formats & Placement Options

Expert ServiceOur team of experienced performance marketers handles everything. We’ll test and optimize, and keep you informed, working with you to strategize to tell your story and meet your goals.

Full TransparencyView traffic sources, as well as content and advertisement performance, with easy-to-interpret reports. Understand your return-on-ad spend and the incremental impact that your content plays on your business.

Advanced TargetingEngage and convert your audience with contextual and behavioral audience targeting, personalized re-targeting, message sequencing and more.

Programmatic Ad BuyingWe’ll deliver your story to premium websites and mobile apps —wherever your audience consumes relevant content —using sophisticated automation plus data insights tomaximize efficiency.

All in One Place

Maximize the impact of your content. Convert more prospects into buyers and demonstrate measurable

results.

Grow your business.

Test, optimize, and scale campaigns on one platform. Gain real-time insights tohelp you spend wisely.

Save time & money.

Discover placement opportunities acrossmultiple channels and find what performs well for your brand, your content, andyour goals.

Extend your reach.

Experience the Benefits

All in one place.

Thank You