10and5 native ad packages
DESCRIPTION
10and5 has just released their native advertising products and services. Read through the deck for more info and contact [email protected] for further custom packages.TRANSCRIPT
Native Advertising Product Guide
Who Are We?
1. To inspire South African creatives to do better work
2. To shine a lens on the pulse of South African creativity
Between 10 and 5 is the biggest online showcase for South African creativity
Our Mission
Audience Profile
Key Information 30,000 unique readers a month 100,000 page impressions 10,000 Followers 10,000 Fans
Creative Professionals Art Directors, Copywriters, marketing directors and agency employees
Professional Creatives Film makers, designers, Photographers, artists and freelance creatives
What Is Native Advertising?
FORM Native ads are aware of the context
that they appear in, and feel like natural content
FUNCTION Native ads deliver the same value to
the reader of the site and do not interrupt the user experience
Also sometimes referred to as: Advertorials
Branded Content
Native Advertising allows brands an authentic way to be visible in the most important section of 10and5 – the content feed
RECENT NATIVE CAMPAIGNS
Mercedes Benz CLA – Untamed Creatives 8 Inspiring and out of the ordinary creatives 3D Printers, Artists, Musicians, Makers
Results: Over 110,000 reach
2,300 direct campaign engagements 6:00mins average time spent 1,550 Social Media Interactions
An Insiders’ Guide to Durban, Cape Town and Johannesburg,
Running alongside the Glaceau Vitaminwater City Insider Competition.
Results: 7mins average time spent
310 Social Media interactions 25,000 campaign reach
More Examples Feiyue Shapes Campaign Jameson Indie Channel
Brand relevant content, placed in the context of the site, delivered as valuable
content to the user
FNB Joburg Art Fair
Content Appears on homepage
Shared on Social Media
Ar5cle in stream
How Content Works
Native Ad Units
Branded Sections Content
Social Feeds Widgets
Content Produced
Unique Photography
Original Wri5ng Illustra5on
Video Produc5on
Benefits
Integration with the site content Valuable content for audience
In-page call to actions Measurement
Native Ad Results
50% • Higher engagement rate than banner ads
10x • Higher propensity to share than advertorial content
4:30 mins • Average 5me spent with content
40% • More visible than display media
Ready To Ship Content
10and5 Original Content Series
Out Of Office Made-In
Studio Visits
Self Starters
Creative start-ups & entrepreneurs
Guide to WiFi hotspots
10and5 Content
Young South Africa Creative Women Fresh Meat
August celebration of creative women
June focus on young SA talent
End of year graduate series
Content
Packages and Rate Card
Out-The-Box
• 1 month branding of existing content series
• 2x brand advertorials
• Content Licensing rights
• Custom template for 1 month
• Social Posts
Base
• 1 month Custom content series
• 4x editorial posts • 1x video post • Content Licensing • Custom templates indefinitely
• Social posts
Base-Plus
• 2 month custom content series
• 6x editorial posts • 2x video pieces • Content Licensing • Homepage branding & Custom templates
• Social Posts • Retargeting display media
Custom
• Custom content and campaign production extending into offline world
R25,000 R50,000 R80,000 Starting at R100,000
THANK YOU
Contacts
PUBLISHER Uno de Waal [email protected] 083 657 2525
EDITORIAL Alix-Rose Cowie [email protected] 082 338 6334