new ad products portfolio - iab...the new ad products portfolio • display 33 12 reduced ad units...
TRANSCRIPT
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New Ad Products Portfolio Flex Ads Working Group
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Agenda
New Ad Products Portfolio
Flexible Size
LEAN Guidance
Research and Test
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The New Ad Products Portfolio
• Display
33
12 Reduced Ad units Every Ad is LEAN Ad Flexible Sizing
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The New Ad Portfolio
• New Media Experiences
Social and Messaging Ads New Video Formats Augmented and Virtual Reality
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Flexible Size
• Ad Size Definition
1. By Screen Size 2. Whole Number
Aspect Ratio 3. Ad Real Estate 4. Density
independent Pixels (dp)
5. Minimum Width
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Flexible Size
• Current Size and Placements
Current Layouts
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Flexible Size
• Flexible 4:1 across screens
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Flexible Size
• Flexible 1:1 across screens
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Flexible Size
9:16
10:16
1:2 1:31:1 1:4
3:1
4:1
6:1
8:1
10:1
2:1
3:2
2:3
3:5
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Flexible Size
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LEAN Guidance
Pixel Size x 1000
K-W
eigh
t (in
KB
)
Minimize File weight downloads Maximize Page Load Performance
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LEAN Guidance
• Discontinue and Deprecate
12
1. UAP (Universal Ad Package) spec 2. Rich Media spec 3. 180x150 4. 120x60 5. 88x31 6. Floating Ads 7. Pop Up Ads 8. Auto Expand 9. Auto Play
1. All Fixed Sizes
2. Full Page Flex Square
3. Recommend New Aspect Ratio
Based Ad Units for current ad sizes
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New Media Experiences
• Native of In Feed Ad Formats
• 360 Degree Video
• Augmented Reality
• Virtual Reality Ads
• Emoji Ads
• Vertical Video
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Research and Test
• Attitudes and Usage Study
Publishers Agencies Ad Tech
1. Agency respondents represented over $380B in worldwide billing and included all Top 10 RECMA (Research Company Evaluating the Media Agency Industry) rated agencies for 2013
2. Publishers represent 75% of the March 2015 comScore Top 50 ?? 3. Top Ad Tech entities with reach of up to 83.1% (comScore, March,
2015) 4. Over 50% of the Top 20 Ad Networks, with reach up to 95%
(comScore, March, 2015)
Attitudes and Usage Study 100 Key Stakeholders and Thought Leader
33
9
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Research and Test
Execution Test Consumer Research IAB Ad Blocking Report
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Research and Test
HTML5
JS Library
No plug-in
Geo Location
Multi Media
Phase 2 & 3 Test Code library Support Transition Guidance
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Thank You
Flex Ads Working Group Contact: [email protected]
www.iab.com/newadportfolio
New Ad Product Portfolio