What to Expect… •  The 7 steps to success as an authorpreneur. •  My exact 3-step book launch formula, from your central hub

to partners to best seller! •  Where to find book launch partners to catapult your reach. •  The 6 essential elements for an easy-to-use book launch kit. •  Exactly what to do on launch day. •  How to be a best-selling author. •  And more!

Success is… ? The 7 steps to be a successful authorpreneur… 1.  Build your posse. –  Topic-based Facebook group –  Twitter –  Email list –  Everything else I’ve been teaching you… J

Success is… ? The 7 steps to be a successful authorpreneur… 2.  Build your relationships. –  Engage people by answering questions. –  Be a resource. –  Share your heart. –  Be vulnerable. –  Showcase your knowledge.

Success is… ? The 7 steps to be a successful authorpreneur… 3.  Create your central hub (website). –  Wordpress –  Templates –  Blog

4.  Create and link your free opt-in gift. –  NINJA ALERT: Create a special, separate gift for launch day!

Success is… ? The 7 steps to be a successful authorpreneur… 5.  Choose a launch date. –  It can be in the future! –  Give yourself time…

6.  Research launch partners. 7.  Build your launch kit.

My 3-Step Book Launch Formula Step 1: Your Central Hub (website)… •  Pre-date your posts. •  Make it professional…

–  Theme –  Design –  Layout

•  Get a professional headshot.

My 3-Step Book Launch Formula Step 1: Your Central Hub (website)… •  Set up your opt-in gift.

–  Remember: NOT a free chapter! •  Include:

–  About the Author page –  About the book (or series) page –  Contact page –  Opt-in gift –  Social media buttons

My 3-Step Book Launch Formula Step 2: Your launch partners… •  Kindle in 30 Challenge Facebook group! •  Podcasts •  Guest blog posts •  Topic-based Facebook pages and groups •  Twitter •  YouTube •  JV Partners (email)

My 3-Step Book Launch Formula Step 3: Create your launch kit… 1.  Up to 3 sample emails 2.  Up to 5 sample Facebook posts 3.  Up to 5 sample Tweets 4.  Book cover image (JPG) 5.  Professional headshot (JPG) 6.  Author Central Page

Author Central Your Amazon Author Central Page… •  Hub on Amazon (AuthorCentral.Amazon.com) •  Custom URL

–  You can set it… BUT… –  I recommend YourNameBooks.com redirected.

(i.e. KristensBooks.com) •  Link your blog •  Link social media •  Include your bio, photos, headshots, etc.

3… 2… 1… LIFTOFF! What to do on Launch Day… •  Stay engaged… plan the time. •  Post ranking screen shots on Facebook. •  Visit partner websites (guest blog posts), social media

pages, groups, etc. •  Say, “Share this!” or “Click Share!” •  Say, “Thank you!”

It’s ALL B.S. What is a “best seller?” •  Best-selling book formula:

1.  Get a dozen people to all email about your book at the same time.

2.  Sell about 17 copies. 3.  BOOM. Hit Amazon Top 100 Best Sellers list.

•  BUT…

It’s ALL B.S. What REALLY is a “best seller?” •  Best-selling book formula:

1.  Use your Book Launch. 2.  Extend the timeline out for an entire week. 3.  Push… HARD. (“Birthing” a book?) 4.  Remind your partners. Then remind them again. 5.  Stay in Top 10 (TEN) Best Sellers for at least 3 days.

It’s ALL B.S. After the launch… •  Keep boosting sales… Never stop promoting! •  Track your sales (KDP reports) •  Tweak:

–  Keywords –  Categories –  Book title/cover art

Week 4: Marketing Homework Do this! Use Checklists and Worksheets… •  DECIDE to be an “authorpreneur.” •  Start (or tweak) your website. •  Make a list of launch partners (use the Launch Partner

Worksheet). •  Contact launch partners. •  Create your Book Launch Kit and share it with partners. •  Hit the Best Sellers list!!!