What to Expect… • The 7 steps to success as an authorpreneur. • My exact 3-step book launch formula, from your central hub
to partners to best seller! • Where to find book launch partners to catapult your reach. • The 6 essential elements for an easy-to-use book launch kit. • Exactly what to do on launch day. • How to be a best-selling author. • And more!
Success is… ? The 7 steps to be a successful authorpreneur… 1. Build your posse. – Topic-based Facebook group – Twitter – Email list – Everything else I’ve been teaching you… J
Success is… ? The 7 steps to be a successful authorpreneur… 2. Build your relationships. – Engage people by answering questions. – Be a resource. – Share your heart. – Be vulnerable. – Showcase your knowledge.
Success is… ? The 7 steps to be a successful authorpreneur… 3. Create your central hub (website). – Wordpress – Templates – Blog
4. Create and link your free opt-in gift. – NINJA ALERT: Create a special, separate gift for launch day!
Success is… ? The 7 steps to be a successful authorpreneur… 5. Choose a launch date. – It can be in the future! – Give yourself time…
6. Research launch partners. 7. Build your launch kit.
My 3-Step Book Launch Formula Step 1: Your Central Hub (website)… • Pre-date your posts. • Make it professional…
– Theme – Design – Layout
• Get a professional headshot.
My 3-Step Book Launch Formula Step 1: Your Central Hub (website)… • Set up your opt-in gift.
– Remember: NOT a free chapter! • Include:
– About the Author page – About the book (or series) page – Contact page – Opt-in gift – Social media buttons
My 3-Step Book Launch Formula Step 2: Your launch partners… • Kindle in 30 Challenge Facebook group! • Podcasts • Guest blog posts • Topic-based Facebook pages and groups • Twitter • YouTube • JV Partners (email)
My 3-Step Book Launch Formula Step 3: Create your launch kit… 1. Up to 3 sample emails 2. Up to 5 sample Facebook posts 3. Up to 5 sample Tweets 4. Book cover image (JPG) 5. Professional headshot (JPG) 6. Author Central Page
Author Central Your Amazon Author Central Page… • Hub on Amazon (AuthorCentral.Amazon.com) • Custom URL
– You can set it… BUT… – I recommend YourNameBooks.com redirected.
(i.e. KristensBooks.com) • Link your blog • Link social media • Include your bio, photos, headshots, etc.
3… 2… 1… LIFTOFF! What to do on Launch Day… • Stay engaged… plan the time. • Post ranking screen shots on Facebook. • Visit partner websites (guest blog posts), social media
pages, groups, etc. • Say, “Share this!” or “Click Share!” • Say, “Thank you!”
It’s ALL B.S. What is a “best seller?” • Best-selling book formula:
1. Get a dozen people to all email about your book at the same time.
2. Sell about 17 copies. 3. BOOM. Hit Amazon Top 100 Best Sellers list.
• BUT…
It’s ALL B.S. What REALLY is a “best seller?” • Best-selling book formula:
1. Use your Book Launch. 2. Extend the timeline out for an entire week. 3. Push… HARD. (“Birthing” a book?) 4. Remind your partners. Then remind them again. 5. Stay in Top 10 (TEN) Best Sellers for at least 3 days.
It’s ALL B.S. After the launch… • Keep boosting sales… Never stop promoting! • Track your sales (KDP reports) • Tweak:
– Keywords – Categories – Book title/cover art
Week 4: Marketing Homework Do this! Use Checklists and Worksheets… • DECIDE to be an “authorpreneur.” • Start (or tweak) your website. • Make a list of launch partners (use the Launch Partner
Worksheet). • Contact launch partners. • Create your Book Launch Kit and share it with partners. • Hit the Best Sellers list!!!