what to expect…s3.amazonaws.com/kindle-challenge/week+1/ki30-week+1... · • how to brand your...
TRANSCRIPT
![Page 1: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/1.jpg)
![Page 2: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/2.jpg)
What to Expect… • The nitty gritty on how to form your publishing company. • Where to use a “company” name (and why you want one). • A real business vs. an author. • ISBN vs. ASIN • Your first date… and why you really should brush your teeth. • How to work with a book cover designer. • How to design your own cover… and when you shouldn’t. • How to brand your book series. • And more!
![Page 3: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/3.jpg)
Your Publishing Company The Company Name… • Google is your friend. J • Think different! (Not your name.) • Company name vs. Imprint name • Branding
![Page 4: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/4.jpg)
Your Publishing Company The Company Setup (USA)… • Kindle
– DBA (No legal registration required.) – ASIN (No legal registration required.) – ISBN NOT necessary
– Legal company registration not required. – Tax ID = Social Security Number (No EIN required.)
![Page 5: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/5.jpg)
Your Publishing Company The Company Setup (International)… • Kindle
– DBA (No legal registration required.) – ASIN (No legal registration required.) – ISBN NOT necessary
– Legal company registration not required. – US Tax ID with Treaty countries = TIN/EIN/ITIN/SSN
![Page 6: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/6.jpg)
Your Publishing Company The Company Setup (International)… • IF you do not have “treaty benefits,” EIN is Preferred
– Less withholding (not 30%) – Australia (ABN) = immediately eligible for EIN – Call IRS at +1.267.7941.1099 and ask for help setting up an EIN. Use
verbiage: “Foreign business complying with withholding regulations” when asked why you’re applying for an EIN.
– Can update tax ID info inside KDP at any time
![Page 7: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/7.jpg)
Your First Date Why?!
![Page 8: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/8.jpg)
Your First Date
![Page 9: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/9.jpg)
Your First Date Keys to a Good First Impression… • Limit fonts • High quality images (300 dpi min…)
– Rights to use images (public domain, stock photos, etc.)
• Limit colors • Dark text on light backgrounds (best) • Light text on dark backgrounds (second best)
![Page 10: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/10.jpg)
Your First Date Keys to a Good First Impression… The Series… • Branding! • Color • Logo • Font • Design elements (color bars, illustration, etc.) • Not company/personal name
![Page 11: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/11.jpg)
Your First Date The Process… • Concepting • Proofing • Revisions • Final files: High resolution JPG, original design files
![Page 12: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/12.jpg)
Your First Date The Process…
![Page 13: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/13.jpg)
Your First Date The Series…
![Page 14: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/14.jpg)
Your First Date The Series…
![Page 15: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/15.jpg)
Your First Date The Series…
![Page 16: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/16.jpg)
Your First Date The Series… Collect Them All!
![Page 17: What to Expect…s3.amazonaws.com/kindle-challenge/Week+1/KI30-Week+1... · • How to brand your book series. • And more! Your Publishing Company The Company Name… • Google](https://reader033.vdocuments.site/reader033/viewer/2022050508/5f99aa33418a3341192bbb44/html5/thumbnails/17.jpg)
Week 1: Publishing Homework Do this! Use Checklists and Worksheets… • Choose your company name. • Research tax law. • Decide on your series color scheme/style. • Research cover designers (see Resources section in your
members area).