what to expect…2/ki30... · 2015-04-07 · what to expect… • how to write your author bio and...
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What to Expect… • How to write your Author Bio and where to put it. • The best list-building trick for e-books. • The why, what, when and how of using links inside your
Kindle book. • How to make it easy for a reader to use your links. • Put your thank-you page on steroids. • When to upsell. Why to upsell. How to upsell. (Even with
fiction!) • And more!
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About the Author How to Construct the Perfect Bio… for Fiction: • Refer to yourself in third person. • Brag about any awards! • Make it fit your personality. (Be creative!) • Make it fit your genre.
– Dark/brooding – Quirky
– Humorous – Lighthearted
– Geeky – Human
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About the Author How to Construct the Perfect Bio… for Non-Fiction: • Refer to yourself in third person. • Showcase your credentials. (Ph.D., M.D., etc.) • Show off media coverage. • Highlight other books you’ve written. • Make it fit your personality. (Be creative!) • Add a few personal details (demographics).
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About the Author Where Does it Go? • The short version… Right after Table of Contents. • The long version… After Thank-You page.
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List Building Trick The Sexy Opt-In… • Put it after the Introduction. • Embed AND spell out link. • Make link a domain name (ninja trick)… or settle for a
pretty link. • ALWAYS include a Call to Action (CTA)! • Can be the same in each book in the same series.
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List Building Trick… Ninja Style! The Ninja Opt-In…
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Including Links… Why? • Readers LOVE resources! • Links make it easy for readers to learn more. • Recommending products, services and your other books
can make you money. • The book becomes interactive… Make it an experience!
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Including Links… What Should You Link? • Resources you recommend (affiliate or not) • Other people’s books • Your own books • Products you recommend • Programs and courses you recommend • Non-Amazon affiliate resources
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Including Links… Where Should You Link? • Within the text (non-fiction)… After your reason for
recommending it and your description of the product/service.
• Chapter summaries (resource section). • End of the book (Resource Guide, Recommended Reading,
Other Books By [Your Name], Glossary).
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Including Links… How Do You Link? Amazon Associate Terms of Service… • DO NOT LINK to Amazon WITH an affiliate link! (You WILL
piss them off and lose your account.) • DO link to Amazon with straight, normal, regular, non-
affiliate links.
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Including Links… How Do You Link? Keepin’ it Pretty… • Pretty Link Plugin (WordPress) • TinyURL.com (free) • BudURL.com (free trial, tracking data, landing page and use
of custom domain) • Bit.ly (free account, fee-based – contact for pricing, capture
data, optimize marketing tactics)
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Including Links… How Do You Link? Keepin’ it Pretty… • Pretty Link Plugin (WordPress)
– Go from this: http://www.dropbox.com/referrals/NTEwMxg3NDYxOQ
– To THIS: KristenRecommends.com/dropbox
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Including Links…
IMPORTANT!!!
Amazon reserves the right to remove any links inside e-books for ANY reason.
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Ninja-Style Thank-You Page Why Include It? • Acknowledge your readers. • Give the readers some love. • Let them know about your website. • Make it crazy simple and easy to share your book.
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Ninja-Style Thank-You Page How to Structure It… • Acknowledgement, “I hope you enjoyed…” Re-enforce the
book’s benefit. • Make it easy! “With the quick links below…” • Appeal to their charitable side… “It will help others…” • Ask for a review… with reasons why you want it (feedback,
improvement, how it helped them, etc.)
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Ninja-Style Thank-You Page How to Structure It… • Salutation and signature… • LINKS
– Amazon Author Central page – Link to your website listing all your books. (These can be Amazon
affiliate links!) – Social media: Twitter and Facebook – Your website/blog
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The Upsell Why Upsell? Isn’t that “Wrong?” • Royalties rarely make an author rich. • Readers want MORE from you, including more books! • If you can help them, you’re obligated to let them know. • Engage readers beyond your book… Make them enter your
world, learn more, get more, experience more.
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The Upsell: What to Sell? Fiction Authors Can Sell, Too! • Character’s favorite recipes PDF e-book • Printable character trading cards • Coloring pages/e-book • Printable bookmarks • Look at free opt-in ideas (Week 1: Marketing) and make
them bigger.
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The Upsell: What to Sell? I Didn’t Forget Non-Fiction… • Companion PDF workbook • Coaching • Video training course • Info product • Other services
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The Upsell How to Sell It… • Include a photo (of you, the product, etc.) • Headline • Description
– Benefits (What’s in it for them?) – Bullet points (non-fiction upsells)
• Call to Action (CTA)… Remember a URL!
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Week 2: Marketing Homework Do this! Use Checklists and Worksheets… • Write your main (long) author bio. • Shorten your author bio. • Write your free opt-in page. • Write your Thank-You page. • Decide on your Upsell. • Create your Upsell and write your Upsell page.