what is user-centered design? a primer in ux research by portal solutions' chris poteet

Download What Is User-Centered Design? A Primer In UX Research by Portal Solutions' Chris Poteet

Post on 15-Jul-2015

316 views

Category:

Technology

1 download

Embed Size (px)

TRANSCRIPT

What Is User-Centered Design?: A Primer in UX Research

What Is User-Centered Design?: A Primer in UX ResearchChris Poteet@chrispoteetprowww.siolon.com

How do we define user-centered design?

Isnt it just asking users what we should build?

User-centered design is a process to put users needs, tasks, and goals at the forefront by using research methods

Contextual InquiryAnalytics analysisStructured InterviewsTask flow analysisDiary studiesUsability testsHeuristic evaluationParticipatory ethnographyCard sorts

Contextual InquiryAnalytics analysisStructured InterviewsTask flow analysisDiary studiesUsability testsHeuristic evaluationParticipatory ethnographyCard sorts

Why contextual inquiry and structured interviews?

Structured InterviewsWhy the emphasis on structured?

Remember: Stakeholders are not users

Information Stakeholders ProvideOrganizational direction and prioritiesSpecific business objectives for the project The mood and climate of the organizationSpecific problems that the project is intended to address

Information Users ProvideGoals

Priorities

Tasks

Motivators

EnvironmentBarriers

Habits

Relationships

Tools

Tips for InterviewsMeet 2-1: One person records and one person facilitatesDont ask leading or closed questionsSpend more time listening than talkingBe aware of non-verbal cuesEmbrace their perspectiveAvoid talking about yourself

Contextual InquiryWhat does contextual inquiry tell us?

Emphasis in Contextual InquiryThe tools they useThe sequences in which actions occurTheir methods of organizationWhat kinds of interactions they have

The key to contextual inquiry is context

Special Topics: Recruiting

Audience Analysis

Audience Analysis

How many users?1-3 from each audience for a structured interview1 from each audience for contextual inquiry

(Can make all interviews in context and promote to inquiry when necessary)

Special Topics: Interview Script

Keys to Writing ScriptsHave a clear beginning, middle and endAsk questions around the categories we demonstrated earlier (tasks, goals, etc.)Use the discovered business objectives for the project to determine questions

Special Topics: Synthesis

Affinity Diagrams

The Job Story

Audiences Refinements/Persona

Special Topics: Business Objective

What Is Wrong Here?Increase Yammer usage

What, Why, and HowWhat is the business objective?Why is it a business objective?What are we trying to accomplish?How do we know we have succeeded?

A Good Business ObjectiveExpand opportunities for employees to interact socially in order to increase collaboration and shared corporate identity, and success is measured by a 30% increased in social interactions post launch.

What?Why?How?

Yammer Everywhere: A Case Study

Yammer Everywhere: DefinitionBusiness ObjectiveExpand opportunities for employees to interact socially in order to increase collaboration and shared corporate identity, and success is measured by a 30% increased in social interactions post launchProblemEmployees do not collaborate sociallyEmployees are inefficient AudiencesAll Audiences

Yammer Everywhere: Research Insights

Yammer Everywhere: Research InsightsAffinity ThemeInsightContentNo ability to submit feedbackValue of content unclearGoalsIncrease efficiencyStreamline communicationSuccessesReach peopleReduce frustrationBarriersNo perceived social value

Yammer Everywhere: SynthesisROADMAP & SOLUTION DEMO

Big TakeawaysDo research even if you stink at it in the beginningBe sure to do research that captures what users say and what they doEvangelize user research in your organizations

What Is User-Centered Design?: A Primer in UX ResearchChris Poteet@chrispoteetprowww.siolon.com

Download a complimentary copy of Designing A User-Centered Intranet For SharePoint Online.

E-Book

More Resources

Recommended

View more >