startup institute: ux & user-centered design
DESCRIPTION
An intensive workshop for Startup Institute from March 2015. Aimed at teaching high-level concepts and approaches to user experience design. The workshop serves as an introduction to: * Lean UX * Collaborative & Iterative design * User-centered design * Jobs To Be Done (JTBD) * Design SprintsTRANSCRIPT
USER EXPERIENCE & USER-CENTERED DESIGN
Conor Sheehan
Senior Experience Designer
@ Cantina
What makes a good user experience?
A well designed product has a meaning to the user
Good design elicits emotions
What makes a good user experience?
What makes a good user experience?
Design Meeting
munchler
Activity
Lean UX
Agile
Design Thinking
+
+
Lean Startup
Design thinking takes a solution-focused approach to problem solving, working
collaboratively to iterate an endless,
shifting path toward perfection.
It works toward product goals via specific ideation, prototyping, implementation, and learning steps to bring the appropriate
solution to light.
Lean UX is the practice of bringing the true
nature of a product to light faster, in a
collaborative, cross-functional way that
reduces the emphasis on thorough
documentation while increasing the focus
on building a shared understanding of the actual product experience being designed.
Small, cross-functional teams
and
Shared understanding
Outcomes
vs
Outputs
“We will create a single sign-on feature”
“We want to increase the number of new sign-ups to our service”
GOOB
and
Continuous discovery
AssumptionsI believe my customers have a
need to _______.
I will make money by _______.
Who is the user?
What problems are we solving?
Problem Statement[Our product] was designed to achieve [these goals]. We have observed that the product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [product] so that our customers are more successful based on [these measurable criteria]?
Prioritize Assumptions
Hypotheses
We believe [this statement is true]. We will know we’re [right/ wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].
Activity
1. Outcomes
munchler
Activity
2. Problem Statement
munchler
Activity
3. Assumptions
munchler
Activity
4. Hypotheses
munchler
Activity
4. Design Experiment
munchler
Activity
Recap
munchler
We’re building [experiment] to see if [feature] leads to [outcome]
Iterate, Iterate, Iterate,
Lean UX Process
1. Identify outcomes 2. Write problem statement 3. Declare assumptions 4. Develop hypotheses 5. Design experiments 6. Run experiments 7. Learn!
User-Centered Design
User Stories+
Personas
Proto-Persona
Proto-Persona
User Stories
Activity
Personas &
User Stories
munchler
User Stories
Job Stories
Activity
User Stories to
Job Stories
munchler
Causality + anxieties + motivations
Hiring a product for a job
Purchasing decision factors
“Create a solution that embraces and satisfies constraints & desires. It must be
simultaneous. One cannot ignore the other.”
“The problems people encounter in their lives rarely change from generation to
generation”
“The enchanted objects that will succeed will be the ones that carry on the traditions and promises of the objects of our age-old
fantasies, the ones that connect with and satisfy our fundamental human desires. They will be cars that transport us as safely and as
delightfully as flying carpets, writing instruments that remember, rings that connect
us, tools with as much utility, familiarity, and character as my family’s barometer”
Activity
Timeless problems
Design Sprints
5 Days of
Design & Problem Solving
Design SprintsDay 1: Understand
Day 2: Diverge
Day 3: Decide
Day 4: Prototype
Day 5: Validate
Video Time!
Activity
Diverge
Lean UX: UX design approach for a
product
JTBD: Explore users motivations &
behaviors
Design Sprints: Ideation process for
problem-solving
Iterative
Collaborative
User feedback
Common Threads
Dive in further
Use the right tool for the job
Play and explore!
Now What?
???
Pitfalls to avoid in UX.
How do I create awesome web applications?
Do you create your own templates for different design styles?
I’m more curious about exploring elements of the design process from general idea to a first prototype.
What is the entire process of design/UX from start to finish?
What do I want to do with my life?