USER EXPERIENCE & USER-CENTERED DESIGN

Conor Sheehan

Senior Experience Designer

@ Cantina

What makes a good user experience?

A well designed product has a meaning to the user

Good design elicits emotions

What makes a good user experience?

What makes a good user experience?

Design Meeting

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Activity

Lean UX

Agile

Design Thinking

+

+

Lean Startup

Design thinking takes a solution-focused approach to problem solving, working

collaboratively to iterate an endless,

shifting path toward perfection.

It works toward product goals via specific ideation, prototyping, implementation, and learning steps to bring the appropriate

solution to light.

Lean UX is the practice of bringing the true

nature of a product to light faster, in a

collaborative, cross-functional way that

reduces the emphasis on thorough

documentation while increasing the focus

on building a shared understanding of the actual product experience being designed.

Small, cross-functional teams

and

Shared understanding

Outcomes

vs

Outputs

“We will create a single sign-on feature”

“We want to increase the number of new sign-ups to our service”

GOOB

and

Continuous discovery

AssumptionsI believe my customers have a

need to _______.

I will make money by _______.

Who is the user?

What problems are we solving?

Problem Statement[Our product] was designed to achieve [these goals]. We have observed that the product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [product] so that our customers are more successful based on [these measurable criteria]?

Prioritize Assumptions

Hypotheses

We believe [this statement is true]. We will know we’re [right/ wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].

Activity

1. Outcomes

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Activity

2. Problem Statement

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Activity

3. Assumptions

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4. Hypotheses

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4. Design Experiment

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Recap

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We’re building [experiment] to see if [feature] leads to [outcome]

Iterate, Iterate, Iterate,

Lean UX Process

1. Identify outcomes 2. Write problem statement 3. Declare assumptions 4. Develop hypotheses 5. Design experiments 6. Run experiments 7. Learn!

User-Centered Design

User Stories+

Personas

Proto-Persona

Proto-Persona

User Stories

Activity

Personas &

User Stories

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User Stories

Job Stories

Activity

User Stories to

Job Stories

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Causality + anxieties + motivations

Hiring a product for a job

Purchasing decision factors

“Create a solution that embraces and satisfies constraints & desires. It must be

simultaneous. One cannot ignore the other.”

“The problems people encounter in their lives rarely change from generation to

generation”

“The enchanted objects that will succeed will be the ones that carry on the traditions and promises of the objects of our age-old

fantasies, the ones that connect with and satisfy our fundamental human desires. They will be cars that transport us as safely and as

delightfully as flying carpets, writing instruments that remember, rings that connect

us, tools with as much utility, familiarity, and character as my family’s barometer”

Activity

Timeless problems

Design Sprints

5 Days of

Design & Problem Solving

Design SprintsDay 1: Understand

Day 2: Diverge

Day 3: Decide

Day 4: Prototype

Day 5: Validate

Video Time!

Activity

Diverge

Lean UX: UX design approach for a

product

JTBD: Explore users motivations &

behaviors

Design Sprints: Ideation process for

problem-solving

Iterative

Collaborative

User feedback

Common Threads

Dive in further

Use the right tool for the job

Play and explore!

Now What?

???

Pitfalls to avoid in UX.

How do I create awesome web applications?

Do you create your own templates for different design styles?

I’m more curious about exploring elements of the design process from general idea to a first prototype.

What is the entire process of design/UX from start to finish?

What do I want to do with my life?