EmergeWhat is Inbound Marketing

5-Minute Overview

emergestudio

Whether you’re ready or not, marketing has already been

DISRUPTED.

People’s behaviours have changed. They’re TUNING OUT traditional marketing tactics.

THE OLD MARKETING PLAYBOOK IS BROKEN

TRADIT

IONAL

COLD CALLING

COLD EMAILS (SPAM)

INTERRUPTIVE ADS

MARKETER - CENTRIC

@

86%

44%

200M

91%SKIP TV ADS

UNSUBSCRIBE FROM EMAIL

OF DIRECT MAILIS NEVER OPENED

ON THE DO-NOT-CALL LIST

In order to attract customers, marketers have to provide them with something they will love.

THIS IS

WHEREINBOUNDCOMES IN.

Inbound Marketing is like creating a waterhole for your industry. A place that attracts potential customers by offering helpful

information.

THE NEW MARKETING PLAYBOOK IS IN!

INBOUND

SEO

BLOGGING

ATTRACTION

CUSTOMER - CENTRIC

126%

61%

14%

50%

MORE LEADSIF YOU BLOG

MORE SALES WITH LEAD NURTURING

LESS COSTSTHAN OUTBOUND

SEO LEADSCLOSE RATE

inf

$

When you use

inbound marketing,

CUSTOMERS COME TO YOU.

CONTENTInbound Marketing is about

CONTEXTand

By publishing the right content in the right place at the right time your marketing becomes relevant and helpful to

your customers, not interruptive.

Now, that’s marketing people can LOVE.

IT’S MULTI-CHANNEL MARKETING

Inbound Marketing is multi-channel by nature because it approaches people where they are, in the channel

where they want to interact with you.

Keyword Search

Blog Websites & Landing Pages

Calls-to-Action

Social Media

Email

Marketing Automation

Get Found

AwarnessBlog content, eBook, Tip

Sheet, Checklist, How-to-Video,Educational Webinar

EvaluationProduct Webinar,

Case Study, Sample, FAQ, DataSheet, Demo Video

PurchaseFree Trial, Live Demo,Consultation,Coupon

Top of Funnel

Middle of Funnel

Bottom of Funnel

Create blog content, search engineoptimize (SEO) your content, and promote it onsocial media sites.

Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.

Send your leads automated emails to drive themalong your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.

Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.

INBOUND CREATES MORE LEADS

54% more leads are generatedby inbound than outbound.

40%

35%

30%

25%

20%

15%

10%10%

5%

0%

34%

22%

INBOUND LEADS COST 61% LESS THAN OUTBOUND

OUTBOUNDAVG COST/LEAD:$346

INBOUNDAVG COST/LEAD:$135

HOW TO MAKE INBOUND SUCCESSFULLY WORKThere are so many channels...

SOCIAL MEDIA

and a different tool for each channel. Trying to manage a campaign across all these different platforms can take up a lot of time and resources.

SEARCH

CONTENT CREATION

LEAD MANAGEMENT

ANALYTICS

And that lowers effectiveness!

THAT’S WHERE WE COME IN.

We make Inbound Marketing

SIMPLE

Launching an inbound strategy is like going into orbit. You need

Once in orbit we use continuous fine tuning to keep the rocket in a perfect orbit.

A ROCKET (WEBSITE)

AN ENGINE(HUBSPOT)

FUEL(CONTENT)

+ +

Before launching an inbound marketing strategy we need to do some preparation. A great Inbound Marketing Strategy + A Website Optimised for Inbound will set the foundation for your Inbound launch.

Step 1 Countdown/Pre-Flight

Every company we work with is unique. Succeeding at Inbound Marketing requires a diverse set of skills and expertise. We’ve created 3 approaches, each one customisable based depending on your goals and the level of expertise you have in-house.

Step 2 Who’s piloting this rocket?

Once we’re of the ground and into orbit it’s all about flight management. We’re constantly receiving feedback and using an agile approach to quickly adjust what we’re doing to meet your goals.What we want to do is turn this rocket into a black hole that sucks in all the leads and delivers them to your sales team.

Step 3What happens in orbit?

CLOSED LOOPMARKETING CYCLE

market planning

executionanalytics

ARE YOU READY TO SEE HOW WE CAN

TRANSFORMYOUR INBOUND MARKETING?

f

CONTACT US

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