What Is Foursquare And How

Can It Help My Local Business?

Why Foursquare?

• For many years, print and television

advertising has been the leading method

of marketing to a large audience.

• Unfortunately, its expensive and time

consuming nature gives large companies

a competitive advantage over smaller

local businesses.

• If you are looking for a quick, simple, and

cost effective advertising solution, then

Foursquare might be a strategy to

consider.

What Foursquare

Has To Offer

• If you want to take advantage of the

location-based social networking trend,

Foursquare is a good place to start.

• Its focus is promoting local businesses

through its 20 million strong network of

customers.

• If you are interested in increasing your

sales by using this network, follow this

presentation to find out more.

What Is Foursquare?

• The foursquare social media website ispredominantly accessed via smartphones and other mobile devices.

• Consumers and travelers can 'check-in' toa venue through the foursquare websiteor app to share and save informationabout the place they are visiting.

• A viral effect occurs when your visitorsinspire other targeted customers.

• Foursquare gives them recommendationsbased on what their friends and peoplewith similar tastes have been up to.

• These map and list basedrecommendations include informative tipsthat previous visitors have left.

What Is Foursquare?

• It’s all about inspiring others.

• Foursquare is an advertising tool that

should not be underestimated.

• By using the check-in process, customers

promote your business to their friends

across Foursquare, with the additional

option of broadcasting the same message

on Facebook and Twitter.

• The site has had 2 billion separate check-

ins, and millions more are added each day.

Try to imagine where this can go.

• The social network also provides valuable

free tools through its specialized merchant

platform.

• These tools make it very easy for business

owners to start attracting customers.

How To Take Advantage

Of Foursquare

• Your first step is to develop a well-defined

strategy.

• To begin the process you will need to

claim your business on the site and verify

that you are the manager (via phone or

mail).

• There are several key aspects that your

action plan should include next:– Advertising your use of Foursquare.

– Attracting Customers with Specials.

– Leaving helpful tips.

Advertising Your

Use Of Foursquare

• Many of Foursquare's benefits come as

your publicity on the site increases.

• The main aim of any successful strategy

should be to maximize the number of

customers that check-in to your business.

• It is a good idea to display the foursquare

logo somewhere prominent on your

premises to make users aware that you

are part of the network.

• You can also alert users through

Facebook, Twitter, or any other

awareness campaign.

Attract Customers

With Specials

• Specials are deals and offers exclusively

for users who check-in to your venue.

• Specials are visible on your business

listing as bright orange symbols which

can help you to stand out from the local

competition.

• When you set up a special it becomes

active immediately so if you are having a

slow day, you can use them to draw

people in.

• You can choose the specific details of

each special to suit your business. It is a

good idea to display a combination of

specials so that you appeal to the widest

possible audience.

Some Specials Examples

• Check-in Special - A deal for anyone who

checks-in on Foursquare

• Newbie Special - An offer that rewards a

first time customer

• Loyalty Special - A deal that rewards

repeat visits

• Friend Special - An offer which is

unlocked by a person who comes with

one or more friends

• Flash Special - A deal awarded to a set

number of people that are first to check-in

Leave Helpful Tips

• Tips (comments) can be left on your

business listing, and they are usually

written by customers.

• However, if you have some interesting

information that you wish to share, such

as a key item on the menu or a current

sale, then customers will appreciate this

information.

• Make sure that you do not leave spammy

comments as it could put people off.

The Results

That You Can Expect

• Benefits that you can expect to achieve

through an effective Foursquare strategy:

• Stronger customer relationship

• More sales

• Detailed statistics

Stronger

Customer Relationship

• Foursquare not only promotes your

business, it also gives people a reason to

stick with you.

• By advertising through recommendations

from friends and relatives you can build

up a deep relationship.

• Specials which reward long-term

customers can help to seal that bond.

More Sales

• By being clever with the specials you

offer, you can adapt them to

incentivize off-peak hours, promote to

large groups, encourage new

customers, or drive repeat business.

• Regular check-ins help to keep your

business fresh in people's minds, and

good customer comments can attract

consumers in the future.

• In the long run, all these elements of a

good Foursquare strategy convert to

more sales.

Detailed Statistics

• The 'merchant dashboard' is your

interface with Foursquare. It displays

graphs and statistics about key

information to do with your Foursquare

use. The following are just a few of things

you can find out:

o Your total daily check-ins

o The proportion of you visitors that are new

o Your customers’ age and gender breakdowns

o Your busiest time of day

o How often people are posting your business on

Facebook and Twitter

o Your most recent comments and tips

• By taking advantage of these statistics

you can develop your strategy further and

even learn valuable information about

your company's target demographic.

How To Get Started

• Foursquare is a powerful advertising tool

because potential customers are being

encouraged to use your business by

people they already know and trust.

• However, without prior knowledge of the

system, you are unlikely to benefit from it

fully.

• In addition, ill-chosen and badly managed

specials could result in you missing out on

important customer groups or even losing

money

• Hiring an online marketing specialist could

be the perfect solution.

• The service will develop and manage your

foursquare strategy for you while guiding

your business through the entire process.

• They offer not only expertise but also

peace of mind.

Please Contact Us

For More Information