Studying foursquare

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<ul><li> 1. studying foursquare mattias rost university of glasgow </li></ul> <p> 2. Design, Build, Study 3. Design, Build, Study Mobile social media 4. Two studies of foursquare Interview based study Cramer, H., Rost, M., and Holmquist L. E. (2011). Performing a Check-in: Emerging Practices, Norms and Conicts in Location-Sharing Using Foursquare. In proceedings of MobileHCI11, Stockholm, Sweden. Exploratory data analysis Rost, M., Barkhuus, L., Cramer, H. and Brown, B. (2013) Representation and communication: Challenges in interpreting large social media datasets. In Proceedings of CSCW13, Feb 23-27, San Antonio, Texas. 5. Checking in Tips Mayor Friends 6. "researchers conclude thatpeople are hesitant to share their location and would only do so when they see a clear need to do so and usefulness to the people they would share their location with or request it. - (Wagner et al. MobileHCI 10) 7. "researchers conclude thatpeople are hesitant to share their location and would only do so when they see a clear need to do so and usefulness to the people they would share their location with or request it. - (Wagner et al. MobileHCI 10) 8. two alternatives 1) The researchers were wrong, because people share their location through foursquare with no clear need to do so or 2) There is a need with the foursquare check-in that is not understood 9. Interviews 20 in depth interviews with foursquare users (15M, 5F. US, .se, .nl) 30-150 minutes students in their early 20s, to professionals in late 30s bus driver, IT consultant, event organiser working from home, students, researchers 10. Questions about motivations for checking in with whom they shared which locations they would and would not share likes/dislikes about the service inuence of incentives perceptions of others use of the service 11. The act (checking in) Coordination Tell people you have arrived somewhere, or to invite people to come join you Impression management / story telling sharing lifestyle Choose to checking in or not check in tells a story Mayorships, points Promoting a place (c.f. Facebook like) 12. audience-less Something to do If your business meeting is boring for a moment then you think, oh yeah, I could check in now Diary / tracking I did check in to the restaurant we went for lunch. Because it was kind of cool and if I check in I can remember it Sharing is rather a by-product 13. Audience 1-92 foursquare friends actual friends, colleagues, work contacts, supervisors, partners, siblings, parents, people i dont know who requested to be my friend 14. I'm only friends with people [for whom] I know I can check in anywhere People I wouldnt want to have a beer with I wouldnt add on foursquare 15. Considering the outside I don't know what notications they have, so I don't know whether it's going to buzz his iPhone at 2 in the morning or like, I don't know how he's got it set up, and so I was really hesitant 16. Twitter &amp; FB More hesitant to share cross media Avoid Oversharing Privacy concerns Whos following you on Twitter? The wider audience are not interested Politeness 17. Venues Venue creation as a means of expression in your pants, heatpocalypse, drop your pants Because it is an imaginary place, as opposed to a venue, I want to express myself in terms of place, not just create a history of my consumer behavior ! (friend checks in to places around the house depending on mood) 18. Rules What is a venue? what happens now is we begin to construct our own rules, because there aren't rules While shared during check-in, also permanent record of named locations Ephemeral in-crowd jokes, becomes permanent Over specic: airport gates 19. Route 12 in the annoying trafc jam youll never nd that in the phone book, such a place, but you can see a lot of people check-in, because they are stuck in the same place ! super user: not a real venue to have a full database of real places, instead of fantasy 20. Acceptabel check-ins I hate people who check into their homes. [] I had a friend who checked in to his home all the time and he checked in at 7 PM and hed go to the supermarket, and he checks in there, and hed check in again at 9 PM [...] And I was just like, dude, what are you doing? I don't care that you're home, I'm not your mother. [Information Entropy] Unexpected checkins informational: expected checkins non-informational 21. Fake check-ins Faux pas Checking up on: ...just to check whether [he] was really there. Like, youre checking in so often, that cannot be true Self-motivational: sometimes we go to places just to check in. But not just passing by, we actually have to be there. 22. Rewards Sharing for reward, rather than utility Stealing mayorships Badges: incentive increase specic behaviours Discouraged when unattainable. 23. Unwanted rewards Mayor was social signal of ownership it felt like it was more my place and like, in a social sense, than it was his place. But then he claimed it in the game, and that felt wrong to me. 24. Service rules Too many check-ins, no points Must be using it wrong 25. Physicality Considering those co-present If I'm with multiple people, I usually check in earlier. If I'm with one person I usually wait until that person has gone to the bathroom or something 26. I've been caught by my wife, ehm doing it under the table. I pulled it out, like, like at breakfast, like what are you doing? And I'm like... she's like: you're checking in to foursquare she's like: that's not coming here. Like, its Sunday morning, like what are you doing? 27. Invites non-users &amp; engage fellow users Shared activity among users, e.g. competition who can do it rst under the table 28. Utility or game? use play user player 29. Norms and conicts evolve as people learn what is a check-in, and expect others to do the same conicts between different style and purpose is a trafc jam a venue? is an event a venue? can a venue be ephemeral? 30. Why check in? by product check-ins for me (now for recommendations) rewards / game Something to do! while considering the audience 31. Conclusion No clear need but people Do foursquare as a need. We play, we laugh, we like to be entertained. foursquare full lls a need: entertainment and communication. Location as action, not state Not where people are, but what people communicate 32. People say, People do 33. Studies of behaviour Facebook relationship status -&gt; relationship formation and breakup Status updates -&gt; happiness, wellbeing Location-updates -&gt; travel patterns and behaviours Location tracking -&gt; Social events, human mobility 34. Representative? What is the data representing? Data cleaning is it transforming the data into something we want it to be? 35. Example Cheng et al. Exploring Millions of Footprints in Location Sharing Services ICWSM11 36. Communication Action, not status Communication, rather than representation of state 37. Our Data Foursquare check-ins over 8 weeks, 2010-2011 Firehose of realtime check-ins Venue name, category, location, gender, timestamp, timezone, badge 38. Analysis Exploratory analysis Filtering, Counting, Ordering Mysql -&gt; Python parsing raw text les 39. E.g. &gt; python topVenues newyork.txt 2010-11-15 | head 5! Radioshack 1323! Starbucks 53! MoMa 50! Eataly NYC 35! High Line 26! 40. Nov 8-Dec5 5,499,469 venues 7.6 check-ins to each venue (Md=2, Var=46.7) Long tail Top 20% venues, 74% of the check-ins 37% (1,963,091) had 1 check-in 41. Americas: 24M check-ins, 2.9M venues Asia: 13M check-ins, 1.8M venues Europe: 4.4M check-ins, 770k venues Africa: 110k check-ins, 23k venues ! Top 100 venues: 55 America, 39 Asia, 6 Europe 42. # Check-ins Venue 1 26159 Siam Paragon (shopping mall), Bangkok 2 18140 Los Angeles International Airport (LAX), US 3 17224 MoMA Museum of modern art, NY 4 16878 John F. Kennedy International Airport (JFK) 5 16804 NBC Studio 1A Today Show, NY, US 6 16564 Madison Square Garden, NY, US 7 16404 Hartseld Jackson Atlanta Int. Airport, US 8 15967 San Francisco International Airport, US 9 15239 Chicago O'Hare International Airport, US 10 12460 New York Penn Station, NY, US # Check-ins Venue 1 26159 Siam Paragon (shopping mall), Bangkok 2 18140 Los Angeles International Airport (LAX), US 3 17224 MoMA Museum of modern art, NY 4 16878 John F. Kennedy International Airport (JFK) 5 16804 NBC Studio 1A Today Show, NY, US 6 16564 Madison Square Garden, NY, US 7 16404 Hartseld Jackson Atlanta Int. Airport, US 8 15967 San Francisco International Airport, US 9 15239 Chicago O'Hare International Airport, US 10 12460 New York Penn Station, NY, US 43. # Check-ins Venue 1 26159 Siam Paragon (shopping mall), Bangkok 2 18140 Los Angeles International Airport (LAX), US 3 17224 MoMA Museum of modern art, NY 4 16878 John F. Kennedy International Airport (JFK) 5 16804 NBC Studio 1A Today Show, NY, US 6 16564 Madison Square Garden, NY, US 7 16404 Hartseld Jackson Atlanta Int. Airport, US 8 15967 San Francisco International Airport, US 9 15239 Chicago O'Hare International Airport, US 10 12460 New York Penn Station, NY, US # Check-ins Venue 1 26159 Siam Paragon (shopping mall), Bangkok 2 18140 Los Angeles International Airport (LAX), US 3 17224 MoMA Museum of modern art, NY 4 16878 John F. Kennedy International Airport (JFK) 5 16804 NBC Studio 1A Today Show, NY, US 6 16564 Madison Square Garden, NY, US 7 16404 Hartseld Jackson Atlanta Int. Airport, US 8 15967 San Francisco International Airport, US 9 15239 Chicago O'Hare International Airport, US 10 12460 New York Penn Station, NY, US 2.5M annual visitors 7M annual visitors 44. Local events #5: public studio for recording TV shows #13 &amp; #19: Macys thanksgiving parade #39 Conan blimp (Badge for checking in) 45. Snowpocalypse Large numbers of weather related venues (85) January 25th 2011, snowfall record held since 1925 Freezepocalypse, Slushpocalypse, telling a story of the perceived conditions Illustrates a shared experience 46. Snowpocalypse as a foursquare phenomenon 47. External factors Radioshack 5 check-ins on the 12th of november 1323 check-ins on the 15th of november Top 10 most checked in venue for 3 days 15th: Promotion, 10% off for a check-in + Badge when checked in to 5 stores (Online data inuenced by small features + local deviations) 48. Humour Mis-categorizations Home -&gt; Strip joint (27 instances) Invented locations Faux-tini In your pants 49. Questionable midnight - 6am ! Fake, or something else? 50. So? So what have we looked at? Examples of communication within Foursquare over a period of time, sharing experiences Not exhaustive or representative of what people do, but examples of how people communicate 51. Check-in != Location #check-ins != #visitors Snowpocalypse started on Foursquare, not by snow External factors motivates checking in 52. Situation sharing Shapchat + Foursquare ephemeral venues, serendipitous events Snapsquare! 53. @rrostt http://rost.me </p>