What I should have learned at

Shop.org

Dallas September 2016

What I should have learned at Shop.org’s Digital Summit

So, 5,000 digital retail professionals, dozens of keynotes, workshops and sessions, a few drinks, some good times and … What was it, again, that I learned at Shop.org’s Digital Summit?

No worries. We’ve got your back — and we took notes. Enjoy the third in a series of reminders of just what it was that you learned in Dallas.

Three tips to initiate retail change

“The biggest barrier to change is the (lack of) impetus to change.”

—Mike Amend

Photo: Mike Mozart, Creative Commons

JCPenney is coming back from a near-death experience. EVP Mike Amend tells how.

Photo by Mike Mozart, Creative Commons

Talk the talk

JCPenney changed the inside of its stores — adding big appliances after listening to customers.

Customers stories inspired the retailer to improve the shopping experience.

Photo: David Amsler, Creative Commons

Talk the talk

“Make it worth her time, worth her money and worth her effort.”

- Amend

Testing one, two, three, four

Great. You’ve heard your customer and made changes.

Now, test regularly to see what works — and what doesn’t.

Photo: David Bleasdale, Creative Commons

Testing one, two, three, four

Know where you’re going

Know where you’re going

1. Understand where you want to go before you start down a new path.

2. Define your measures of success before you make a change. Photo by david, Creative Commons