the future of commerce is change - big ideas from shop.org

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The Future of Commerce Is Change The Big Ideas I saw at

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Page 1: The Future of Commerce is Change - Big Ideas from Shop.org

The Future of Commerce Is Change The Big Ideas I saw at

Page 2: The Future of Commerce is Change - Big Ideas from Shop.org

While digital commerce will continue to grow, the storefront will always exist in some form -- humans will always feel the need to connect with other humans and touch what they’re buying.

BIG IDEA #1Capitalism Is Being Digitized, But…Money is being digitized. Commerce will be digitized. But the brick and mortar store will always be with us.

Page 3: The Future of Commerce is Change - Big Ideas from Shop.org

Marketers have to go where the customers are, and engage them there. One recent promotion used TV, an online stream from New York’s Fashion Week, mobile, as well as social media and their app to create a 360-degree cus-tomer experience. It’s all about being customer-centric.

BIG IDEA #2Commerce Is EvolvingDigital commerce gave way to omni-channel commerce, and we’re now moving to distributed commerce.

Page 4: The Future of Commerce is Change - Big Ideas from Shop.org

There will always be a market for products that still convey value and bring us back to our roots. A company has begun manufacturing watches in Detroit, with leather bands tanned in their own tannery and lifetime warranties.

BIG IDEA #3Products That Do Not Evolve, May Not DieLower tech products may find their niche in smaller “nostalgia” markets.

Page 5: The Future of Commerce is Change - Big Ideas from Shop.org

What if your content management system understood what’s in it? There is now a CMS that improves as marketers and merchandisers use it. With cognitive tagging, the system learns about your content and offers recommendations based on your preferences.

BIG IDEA #4The Future Of Content Is CognitiveCognitive tools will help simplify management of a brand’s digital presence.

Page 6: The Future of Commerce is Change - Big Ideas from Shop.org

From home, we can take a visual tour of a kitchen remodel, picture furniture to scale in our rooms scale or try on lipstick or false eyelashes. And that’s just the beginning…

BIG IDEA #5Virtual And Augmented Reality Are HereBrands have begun to introduce VR and AR for enhanced and immersive customer experiences,. These virtual worlds allow customers to shop in context, where that product will live.

Page 7: The Future of Commerce is Change - Big Ideas from Shop.org

See more more about how content can be streamed up based on your preferences here.

See IBM’s contribution to the future of commerce. Our new Digital Content Hub, an intelligent content management system powered by IBM Watson, learns as you use it, and improves over time.