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Week 6

Touring Basics

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Determining When/Where An Artist

Should Tour

When Should Artist Tour

Is Live Show Ready

!sta"lished Locally #enerate Any Bu$$

Begin By Doing Regional Shows

%ave An Al"um To Su&&ort

Is There Tour 'unding Availa"le (ickstarter or Indiegogo

http://www.kickstarter.com/http://www.indiegogo.com/http://www.indiegogo.com/http://www.kickstarter.com/

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Determining When/Where An Artist

Should Tour

What is the Artist)s Location

'ocus on *+ (ey ,a-or ,arkets to BuildA 'an Base

Be Smart.'ocus on ,a-or ,arketswithin a ,anagea"le Distance #ot To (ee& our 0o" ou (now

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're1uency o2 Shows

3 to 4 5er ear 5er ity 78utside o2 %ometown9 *+ Large ity ,arkets : 4+ Shows

*; Smaller ,arkets : 6+ Shows

In

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Res&onse To ideos

=ic Adler 8wner o2 the RoCyTheater Los Angeles A

Bands Standing 8ut

DiEerent 'rom The Record

=ick Light S5 o2 the Artist

Develo&ment Sony ,usic

Touring Is !verything

#i2t o2 Live 5er2ormance

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,anaging And 5lanning ATour

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Booking

DI or Booking Agent ,HST Send 8ut 'eeler !mails Well In Advance 82 Tour 7I

recommend at least 3 months in advance9 Lengthy Work

Reach 8ut To ontacts In Area

Reach 8ut To Local Artists In ities 'or Su&&ort Reach 8ut To oncert 5romoters in ities 'or Tour

=egotiate 'inancial

%os&itality

Technical Reach Agreement

Announce Tour

reate Tour Itinerary 2or Tour/Road ,anager

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Advancing The Tour

Tour ,anager or Road ,anager 'ollow H& with 5romoter or enue

Technical and %os&itality Demands 7the rider9

ontact =ame7s9 and Address7es9 Arrival Times

Load

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reate Tour Book

Take All In2ormation RegardingLogistics o2 The Tour and 5lace Into8ne Location

reate Day o2 Sheets 'or !ach ShowBooked 8n The Tour 5rior ToDe&arture

(ee& Track o2 Tour Records

Tour ,anager/Road ,anager alwaysholds the Tour Book

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Touring ,anagement Team

Tour ,anager 7Larger Scale9

Road ,anager 7Small to ,id

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Tour ,anagement5ers&ective

Interview with Stuart Berk and Blake8)Brien ,aster Tour

#reat 5roduct 2or Tour ,anagers

http://www.youtube.com/watch?v=Jm8bL0C7cEYhttp://www.youtube.com/watch?v=Jm8bL0C7cEYhttp://www.eventric.com/Master-Tour/master-tourhttp://www.eventric.com/Master-Tour/master-tourhttp://www.youtube.com/watch?v=Jm8bL0C7cEYhttp://www.youtube.com/watch?v=Jm8bL0C7cEY

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Touring ,anagement Team

5u"licist reate A 5ress (it

5eachcake

Include Bio 5hoto 5revious 5ress uotes ustomi$e Artistically

w/D 5romotion 2or Tour ontact In2o

5lan 5R 'or Tours ,usic 5u"licity

Start 6 to K Weeks

'ind 5u"lications To 5romote In

'ind Writer)s To #ive The Band an Interview/Write

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5u"licists 7T,T9

Try and Set H& Street Teams in Several,arkets

8Eer Tickets In !Cchange 'or 5romotions Work

%anding 8ut 'lyers

%anging 5osters

ideo on ,usic 5u"licists Why and When Artists =eed to Htili$e A 5u"licist

To Advance Their areers

urtis Smith ,aelstrom ,usic

http://www.artistshousemusic.org/videos/music+industry+profile+publicist+curtis+smith+of+maelstrom+music+prhttp://www.artistshousemusic.org/videos/music+industry+profile+publicist+curtis+smith+of+maelstrom+music+pr

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Reactions

urtis Smith

#reat in2ormation

What does a 5u"licist do or not do

Why is it im&ortant

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Touring ,anagement Team

Tour Accountant Smaller Tours Road ,anager Will %andleThese Duties

Set H& LL or DBA

5roduce Budget

Settling H& !ach Show

Recording !arnings

Recording !C&enses

Re&orting Show !arnings and Ticket Sales to Artist,anager and Booking Agent

5er Diems

(ee& o2 Track o2 Things As ou #8

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5roduction Su&&ort

5roduction ,anager In harge o2 Technical rew

,oves inde&endently o2 the "and

ontracts 2or 'ollowing rew ,em"ers Sound

Lighting

Staging

Rigging

Bussing atering 2or Tech rew

8nce ontracts are in &lace nal &roductionmeeting is held?

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5roduction Su&&ort

Stage ,anager Several Duties

https://www.careersinmusic.com/stage-manager/https://www.careersinmusic.com/stage-manager/

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Designing The Tour

Thematic What Al"um Are ou 5romoting

our ,erch 5osters Logos etc

What Look Are ou #oing 'or Does The Tour %ave a Title

I2 ou Are =ot 5romoting An Al"um Why Areou Touring

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Designing The Tour

Staging 5ro&s That ,atch Thematic

Backdro& o2 =ew Al"um over or Band =ameWith Logo

Lights

Stage S&ecic 5ro&s

ertain Ty&es o2 isual Set

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Designing The Tour

#ra&hics isuals That !nhance the Live ,usic andTurn the Show Into An !C&erience

,ichael 0ackson FThis Is ItG Watch Trailer

5er2ormances horeogra&hy

Stage ostumes Sound/Light oordination/Synchroni$ation

https://www.youtube.com/watch?v=zUniG6F_RzYhttps://www.youtube.com/watch?v=zUniG6F_RzY

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S&onsorshi&s and!ndorsements

ery %el&2ul in oEsetting costs

Hsually endorse a com&any and they willeither &rovide nancial com&ensation or 2ree

&roduct or any com"ination 2or tours? 5o&ular S&onsors

Red Bull

Red Bull ,usic Academy

,onster

0aegermeister =ew Belgium

Tour de 'at

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Ready To Book A Tour

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Re2erences

All content in this lecture is created"y %enri Benard and variousre2erenced we"sites contained within

the slides? This in2ormation isintended only 2or use "y studentsenrolled in ,H>*+ at ,esa

ommunity ollege? =o unauthori$eduse shall "e granted?

Henri Benard 2013