[webinar] from ideas to assets: common investor pitfalls with intellectual property and how to avoid...

29
Common Investor Pitfalls with Intellectual Property and how to avoid them

Post on 14-Sep-2014

243 views

Category:

Economy & Finance


3 download

DESCRIPTION

Join Zack Miller, Head of the Investor Community at OurCrowd, and Heidi Brun, leading patent attorney and Joint Head of the Patent Department at Eitan, Mehulal & Sadot, as they discuss the importance of understanding the fundamentals of intellectual property rights in order to make informed investment decisions. Join us to learn about: The various types of Intellectual Property (IP) and how they work Why it is important for investors to read patents Techniques for valuing intellectual property and how investors can do their own ownership research Management, strategizing and budgeting of patent portfolios for companies at different stages of development

TRANSCRIPT

Page 1: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Common Investor Pitfalls with Intellectual Property

and how to avoid them

Page 2: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Your hostsHeidi BrunJoint Head of Patent Department Eitan, Mehulal & Sadot

Zack MillerPartner, Investor Community OurCrowd

Page 3: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Many types of Intellectual Property (IP)

Page 4: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Many types of IP• Patents

• Trademarks

• Designs

• Copyrights

• Trade Secrets

Different types of companies have different

IP needs

Page 5: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Many types of IP

Trade Secret vs. Patent

Page 6: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Due Diligence

Page 7: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Due Diligence• Ownership

• Technology

• Claims

• Where filed

Page 8: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Ownership Issues• Company ownership vs. inventors

• Employees vs. contractors (particularly for software)

• Inventor’s willingness to sign assignments

• Patent laws in various countries vs. US law

Page 9: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Ownership Research• Online at various patent

offices

• Search via company name, inventor names

• http://assignments.uspto.gov/assignments/q?db=pat

Page 10: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Ownership Research

Page 11: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Ownership Research

Page 12: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Technology

Page 13: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Technology• Is it brand-new tech? Or, improvement of a

successful one?

• Does the company have a new take on an old idea?

• How do the claims compare to the product? Are they on only a small part of the product? If so, is this still good?

• What claims/patents do competitors have?

Page 14: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Big vs. small inventions

Page 15: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Big vs. small inventions• Startups concentrate on their BIG inventions

• Do they have other good (smaller) ideas hiding in the patent applications?

• Don’t always claim what can be claimed — applications may have valuable inventions described in applications that haven’t been claimed

Page 16: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Large number of applications/patents

• Is this good? Does it mean that the company is innovative?

• Yes — the company has many ideas

• No — the company is good at defining its one invention in many ways (which may be good…)

• Remember: Some startups write patents knowing investors don’t read them

Page 17: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Technology Research I• Patentability search — Google Patents:

Advanced Search

Page 18: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Technology Research I

Page 19: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Technology Research II• Proviso 1 — any patents found, have to be provided to

USPTO, ILPTO

• Proviso 2 — patents found in search may have broad claims that company’s products may infringe. Need to deal.

• Need to decide for yourself if:

• current claims will issue

• current claims are useful to the company

• current claims are useful to your plans for the company

Page 20: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios

Page 21: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios I• Multiple inventions

• Filings in multiple countries

• US only or around the world?

• US investors have a bias to US filings

• On the other hand — the company may file in many countries

• without realising the huge maintenance cost

Page 22: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios II

• When money runs tight, a startup won’t keep up its patent portfolio

• Investors may have to jump in to keep rights active

Page 23: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios Research

• Search in Espacenet, Dialog, Thomson-Reuters etc. for patent families

• Check status and any close dates — will the company be able to keep applications alive

Page 24: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios Research

Page 25: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios Research

Page 26: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Patent Portfolios Research

Page 27: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Property

• Patents have value which outlives the company

• Patents have a market

Page 28: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them
Page 29: [webinar] From Ideas to Assets: Common Investor Pitfalls with Intellectual Property and How to Avoid Them

Heidi M Brun

Eitan, Mehulal & Sadot +972-2-633-5021 +972-9-972-6000 [email protected] www.ems-legal.com

Zack Miller

OurCrowd +972-2-636-9000 +1-914-617-1026 [email protected] www.ourcrowd.com

Thanks for joining us!