vc pitfalls to avoid - nusuara technologies

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Bangsar South City Knowledge Clinics - Venture Capital Financing by MAVCAP on 26 May 2011

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  • 1. Pitfalls to Avoid
    Case Study:
    NuSuara Technologies SdnBhd
    26 May 2011
  • 2. Marketing myth: New business failure rate
    * Headd, B. Redefining Business Success: Distinguishing Between Closure and Failure, 2002# Shane, S. Startup Failure Rates The Real Numbers, 2008< Phillips & Kirchhoff. Small Business: Critical Perspectives 1989
  • 3. Pitfalls to Avoid
  • 4. 1) Clear Business Plan
    A business road map
    Business objectives
    Marketing 4Ps
    Analysis of competition
    SWOT analysis
    Potential problems
    Costings / margins
    Financials - P&L, cash flow, balance sheet
  • 5. 2) Marketable Products / Services
    Product Strategy
    Product life-cycle
    Marketing oriented new products / refreshing product presentation / innovative marketing ideas
  • 6. 3) Entrepreneurship
    Entrepreneur vsbusinessman
    Passionate
    25/8
    Resourceful
    Great execution
    Customer-centric
    Knowledgeable
  • 7. 4) Alignment of Objectives
    Common objectives for Investor / Investee:
    - Targets
    - Market
    - Rollout plans
    - Exit plans
    Build & sell or build an empire?
  • 8. 5) Poor Financial Management
    Transformation from a small start-up into an organisation
    A neglected aspect for entrepreneurs
  • 9. 6) Contingency Plan
    Fallback plan
    Alternatives
  • 10. 7) Learning Curve
  • 11. 8) Transparency
    Relationship between investee / investor
    Communications
  • 12. NuSuara Story
  • 13. Introduction
    Our business speech technology and broadband solutions
    Established in 2002 when MAVCAP bought the IPs and foreign team from US angel
    MSC premier company
    2003/2004 R&D on development and commercialisation of language packs / speech engine
    Products VR (Virtual Receptionist), IVR (Interactive Voice Recogniser), OD (Outbound Dialer), TTS (Text-to-Speech), Help Desk, Virtual Contact Centres
  • 14. Business Development
    First customer in 2003 TM Net IVR
    Prior 2008 mainly focusing on virtual receptionist (VR)
    Profitable in 2008 with MAB Flight Info system
    2009 - ventured into broadband solutions in the CBC rural Wi-Fi centres
    2011 village and campus Wi-Fi
  • 15. Business Transformation
    Change of product strategy from VR to speech and broadband projects
    Strengthening of team with more professionals
    Product repricing
    Business expansion into broadband solutions leveraging on experience in software development and system integration
  • 16. Conclusions
    Bold to adopt changes
    Biz models not set in stone
    Continuous business realignment
  • 17. NuSuara Technologies SdnBhd
    Unit 29-11, The Boulevard, MidValley City
    LingkaranSyed Putra
    59200 Kuala Lumpur
    Tel: 03 2027 0111 / Website: www.nusuara.com