w-systems marketing automation bootcamp (4/14/2015)
TRANSCRIPT
Marketing Automation Boot Camp
April 14th, 2015
Brandon Contreras, Manager, Global Channel Development, Act-On
Today...
● What is marketing automation● Who's using it● How can it help your organization
What is Marketing Automation?
What is Marketing Automation?not so textbook but accurate
Consolidating all your online marketing efforts into one platform providing you concise, in-real-time, information regarding behavior and engagement of leads and contacts across all tactics.
MA defined...
MA further defined...
Marketing Automation / CRM’s Counterpart
Today’s buyer starts here...
Leading the journey...
Who’s using it?
Fast Facts
MA Use, Some examples
● Topic-oriented lead nurturing● Increase sales readiness● Abandoned Shopping Cart● Upsell, Cross sell and Cycle-based sell● After Sale Support● Wake Inactive Leads● Highly Engaged Persons● Event communication automation● Employees Training
Why Marketing Automation?
Marketing, Disparate
Marketing, Consolidated
Marketing, Consolidated
Questions...
Contact Info
Brandon ContrerasManager, Global Channel Development, Act-OnOffice: 916.757.6976 | Cell: 916.335.9000Email: [email protected]
Christian WettrePrincipal, W-Systems CorpOffice: 201.574.0377 Email: [email protected]