vm chronicles no.5 the fifth series of extraordinary retail events

a 5th series of extraordinary

and fascinating retail events

VM-chronicles

from VM-unleashed! Ltd

No. 05

www.vm-unleashed.com

The Monaco Book Club: Faded Fashion from PerennialPerformer

Taste is not an option for the ever-over-performing Club Monaco.Store and stock in faded harmony as sun-bleached beauty is applied tofixtures and fashions, to windows and wardrobes. Yesterdays news isscattered with precise abandon, in picture frames, focal walls and POSwhere clean & corporate is disguised as disarray and disparate. Fromsun-washed shorts, to faded flannels, the process of newness applies ashower of shabbiness, that turns safe fashion into seductive style.

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The Collaboration Club: Monaco Muses & Makers

Credentials through collaboration, endorsement by association, ClubMonaco strengthens its reputation as the effortlessly stylish purveyor oftimeless fashions by linking links with a select number of discrete anddiscerning designers and doyens of quality chic. From exclusivejewellery and favoured footwear, to accessories for ipads, and facsimilesfor footnotes , these hand-selected, hand-makers are the idealcomplement to Club Monaco popularity. Where rubbing shouldersenhances reputations, and creates destinations.

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a 5th series of extra-ordinary events


Taylor-Made: Pretty Perfect Pictures

Back to the drawing board for inspiration. Illustrating the colours,patterns and styles that went into creating the collection becomes thecommunication tool that helps bring Ann Taylor's spring assortmentpretty-much to life. Pure Palette Pops, Modern Perfect Pales areexplained in graphic detail alongside Bold Prints, Strong Lines, ChicKnits and Romantic Rhythms. Authenticity through art, purposethrough pantone, style through swatches, and desire through design.The Process to Pretty, the Route to Recognition.





The Mighty Hudson: Where the Muse is the News!

Celebrity charms are now the wise words of fashion, as the Musecertainly is the new News! From Rihanna at River Island, to Stella atH&M, Kate Moss at TopShop to Kate Hudson at Ann Taylor, the list islengthening, the editorial is endless and the words of wisdom keep onflowing across the Atlantic. Content is key, and credibility is king, builtfrom exclusive news to fashion reviews, outfit advice to glamorous lives.Doubt at your peril the influence of Kylie & Cheryl.





French Films: Directing Customer Connections

Coming up with a marketing sequel to fcuk is a tall order for any brand."Make a Scene" cleverly combines the concept of film editing, with fun,personalisation and interaction with the fashion assortment - so ticks allthe right boxes from engagement to investment. Budding Boyles canselect & re-arrange the storyline, add the soundtrack, set the filmingstyle to create a unique combination. Whilst the content is clearly butsubtly focused on the latest styles, and the prize of a trip to OZ given tothe person who shares their clips with most, it's sure to put the FrenchConnection fashions in front of many. Now down to the assortment. Willit shine in the starring role? or be doomed to another understudyseason?





Modern Outfitting: Brave Bershka in Silhouette

New store concepts and visual experimentation abound at Bershka.Against the trend of simplification and category blocking mensweartakes a turn to silhouettes. Floor and wall mannequins light the way,whilst silhouettes line the store regimented in fashion expression andtempting the customer to look and shop beyond the look.





Urban Outstanding: A Fitting Tribute to Sartorial Elegance

Blowing away the dark clouds of austerity, and the spectre of retailmonotony, Urban Outfitters unveils its new flagship store as a blaze ofcolour, texture and innovation. The first layer of ingenuity is the carvingaway of the ground floor to reveal the hidden depths beneath OxfordStreet. Unveiled are a walk-in shoe department, resident artist spaceand an array of visual techniques to drive away those winter blues.





Heroic POS-sibilities: Graphics on a Grand Scale from Uniqlo

Uniqlo continue to demonstrate their mastery of using graphics to makea hero of their proposition. Graphics are bold, simple and relative to thescale of the product display and the size of the store. A lesson for anygraphic designer to embrace the context in which the communicationwill be seen, and the relationship with, what is after all the mostimportant thing, the product.




VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.5 the fifth series of extraordinary retail events

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safe fashion

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wise words of fashion

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