vm chronicles no.8 the eighth series of extraordinary retail events
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Discover some of the more fascinating retail stories that are happening before our very eyes…VM Chronicles 8 The eighth series of Extra-ordinary Events L'Occitaine Life: In Every Pore of Every Store Soft Soaping Sabon: Listen to your Body Molton Lather: Any Colour but Brown A Perfect Sense of Direction: Following your Nose Next Generation: Style in Safe Hands Packaged Holidays: Sealed Seasonality by M&S The Monki Puzzle: Selling in a Sea of Scallops Monki Mania: Refreshing Fashion in a Stagnant Sea https://www.vm-unleashed.com https://www.facebook.com/VMunleashed.LtdTRANSCRIPT
from VM-unleashed! Ltd
The 8th series of extra-ordinary events
L'Occitaine Life: In Every Pore of Every Store
French Provence is scattered throughout the world wherever aL'Occitaine store opens its doors, like the seeds and petals used tocreate its evocative creams and fragrances, blown by the breeze andblooming where they land into glorious outposts of this mostimaginative of beauty brands. Every pore of every store breathes thenatural landscape of Provence, living the cyclical seasonal life,following the seasons and harvests and expertly and carefullycapturing the essence in its array of bottles and jars. Only a world sobeautifully portrayed and recreated for every sense could strike suchan emotional chord in the hearts and minds of people in every cornerof the world.
No. 0801
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The 8th series of extra-ordinary events
Soft Soaping Sabon: Listen to your Body
Nothing sells Sabon like smooth soft skin, and a visit to the ceramiccentre of a Sabon store, to indulge in the rituals of washing andcleansing leaves even the most sceptical soul in no doubt about thebeneficial effects of the retailers wares. Sabons products are born froma combination of ancient recipes and the inspirational benefits of thesalts of the dead sea on whose shores all products are still made. Thestaff are believers and evangelists, demonstrating to a growing group offollowers, converting commuters as they disperse from the stores intothe grimy world with the beneficial effects still tingling on their skin.
No. 0802
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The 8th series of extra-ordinary events
Molton Lather: Any Colour but Brown
Summer adds the sparkle of colour, and Molton Brown basks in in itsnew store design which retains the taste and authority of old whilstintroducing vibrancy, fun and appeal with splashes of red, blues andyellows through updated packaging, product blocking and graphiccommunication. Interaction is on the up with a central beauty pointalong with sink for bathing and cleansing products, men's toiletries arebolstered with a new Sport range, there's new and imaginativepackaging that builds on the beauty of the classic MB bottle, whilst anexpanded candle assortment and the introduction of the showcase"Navigation by Scent" add a multi-sensory, multi-coloured excitementto a journey into wellbeing.
No. 0803
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The 8th series of extra-ordinary events
A Perfect Sense of Direction: Following your Nose
From lost worlds and the ancient silk and spice routes, to the shadedoaks of the Kent countryside, the back-drop of Oast houses and theromantic bowers of an English orchard, Molton Brown takes us on abrief history of perfume, told through five distinct fragrances. Travel isat the centre of the beauty retailer's world, where inspirationmaterializes in London, preparing the modern day "grand tourist" foradventure in the five continents, the realities and essentials of a truetraveller's life, or the virtual vagaries of the would be wanderer,recreating different worlds within four walls.
No. 0804
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The 8th series of extra-ordinary events
Next Generation: Style in Safe Hands
The Trinity Centre recently opened in Leeds, heralds forth a vanguard ofyouth culture and fashion brands, yet the true guardian of style and chicis the shining knight of Next. Priority place is truly entrusted to thebastion of safe style, who adds class, sophistication and a sensoryexcitement to its new store that many of its younger contemporarieswould do well to study. A large store is made intimate with carefullypositioned partitions whilst the mood is expertly applied with a lightingset that makes stars and heroes of everything and adds sparkle andshine to all it touches. The boldness of display shouts loudly with colourand cut, guiding the customer through rows of expertly and exquisitelybought fashion essentials and impulse accessories. A collection of meritfinally finds the perfect place to call home.
No. 0805
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The 8th series of extra-ordinary events
Packaged Holidays: Sealed Seasonality by M&S
Take a journey through an English summer, combining regionalspecialities, local customs, the splendour of a summer meadow picnicspread, the excitement of the early evening ice-cream van, and thenostalgic glory of chocolate teacakes and the worldly wonder of thewalnut whip. No lesser tradition is M&Ss uncanny and timeless ability totap into the national teatime temperament, combining in-store displays,collaborations with the National picnic week festivities, and centre-piecethe most imaginative and innovative selection of themed tins, noveltyboxes and perfect packaging literally catering for that perfect taste thathas become the signature dish of Marks & Spencer.
No. 0806
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The 8th series of extra-ordinary events
The Monki Puzzle: Selling in a Sea of Scallops
Welcome to the wonderful & truly unique world of Monki. Monki is aphilosophy of life and style brought to life through conceptual storedesign, that encourages the individual to be - individual, true tothemselves and not afraid to express their values through fashion.Carnaby Street is the latest Monki incarnation based on an underseaworld of decaying wrecks, sunken carousels, barnacled rigging, giantjellyfish and a myriad of underwater embellishments. The fashion styleis fun and free, encouraging shoppers to break the rules, be inspired bytheir senses and shop to their impulsive potential. Refreshing fashion instagnant waters.
No. 0807
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The 8th series of extra-ordinary events
Monki Mania: Refreshing Fashion in a Stagnant Sea
The sum is often bigger than the parts, although in the case of Monki itis the fascinating and intriguing parts that very much bring the Monkiworld to life. On the one hand the carefully conceived store conceptsfrom the Forgotten Forest where shoppers walk on a floor of flowers,becoming lost in the trees and discovering fashion gems in discardedtree trunks, through the distressed and decaying City of Oil & Steelwhere urban regeneration is the setting for Monkis ethical clothingpolicies to the latest underworld extravaganza, fishing for fashion in asea of Scallops. On the other hand, personalities abound in the Monkimagazine, from psychic Scandinavians and individual designers tofashionistas with a flair for cosmic thermodynamics. Individuality iscelebrated as a whole, and being different creates a gloriouscommonality.
No. 0808
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VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK
Tim RadleyManaging [email protected] 609849www.vm-unleashed.com
VM-chronicles: a series of extra-ordinary events
from VM-unleashed! Ltd