vm chronicles no.9 a ninth series of extraordinary retail events

from VM-unleashed! Ltd

The 9th series of extra-ordinary events

Wicked Company: An Invitation to Indulge

No longer Whiter than White. Invitations abound and temptationsawait around every corner as The White Company urges its customersto wallow in the beauty of its assortment and experience first hand thesoftness, the quality, the fineness and the sheer irresistibility of itsproducts. A formal invitation seems hardly necessary with displays andimagery that compel the customer to touch and hold sculpturedbottles of perfume, hand-made quilts, blankets woven from exclusiveyarns and duvets filled with the finest downs. Far from hiding itsbeauty under a veil, White Stuff knows that only complete involvementwith its products communicates its true value to the customer. Actionsspeak louder than any words except maybe "Try me!"

No. 0901

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Sharp Cookies: Every Angle Covered in Chocolat

"Putting Chocolate on Everyone's Lips" physically and metaphorically isthe motivation behind the marvel that is Hotel Chocolat. No bean is leftunturned in its quest to make it the substance of dreams, the choice ofkings and the downfall of us all. Clever packaging and powerfulpropositions segment the assortment into manageable chunks ofdistinct flavour and choice. The selector wall with its multi-buypromotion draws both destination and impulse shopper; the colourcoded range of boxes add authority and logic of choice, whilst thehanging slabs of swirling patterns in white and brown add the originalitythat oozes from every corner of this concept. Add the final ingredient ofsustainable cocoa bean plantations and the recipe is complete to satisfya nation's appetite with a sweet tooth and weak pockets.

No. 0902

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Cosmetic Changes: Original Icon Just Too Good to Eat

Beauty may be skin deep but originality knows no bounds. If you thinkyou know Lush then take another look. Firstly take a novel idea, thencreate beautiful and sensual soaps, toiletries and cosmeticcombinations, mould them into the most exquisite and unusual shapesand colours, and present them in the most scrumptious delicatessenimaginable complete with fresh fish ice tray, macaroon plate standsand vintage cheese boards. Lush could never be accused of letting themoss gather under its fragranced feat, innovating with the first Fair-trade vanilla, collaborating with exclusive spas and developing arecyclable wrapping paper. True beauty definitely dies come with age.

No. 0903



iNtimate Relationship: The C-Change for Apple

A new hero, in a new era, for Apple, heralded into the temples oftemptation with a spectrum of colour and metallic glow that is thechoice of plenty for the advocates of the new C-phone. The stores arenot just a testament to the skill in the introduction of the new but verymuch to the continuity of the intimacy that the apple fraternity sharewith their existing appliances. The open tables offer an invitation toexplore each individual product attribute, presented exquisitely forinteraction and examination. The spectrum of colour choices addsauthority to each range, whilst information overload arrives via theever-present Ipad - the information delivery mechanism for the retailindustry as a whole. Cross platform themes such as the RED rangesupporting AIDS charities in Africa add another reason to engage in thismost intimate of brands.

No. 0904



Sweet Sounds for UrbanEars: Colour in a World of White Noise

A simple store speaking louder than words makes the action of listeninga pleasure and an experience. UrbanEars is a concept in listening fromScandinavia, an ergonomic and aesthetic sound sensation for all theworld to enjoy. The concept is based around colour , sound quality andthe pleasure of wearing headphone in the office, on the train,commuting on your bike or on a plane. The store presents its product asindividual heroes, each which its intrinsic features and sound philosophycombined with a rainbow of colour tone, or a sound block of blue andred or green. The hero presentation is complete with a spectrum ofdistinctive and desirable boxes creating and delivering colour in a worldof white noise.

No. 0905



Puma21: Summer Season Comes of Age

For 3 months Boxpark has been home to PUMA21 where the specialistsports brand has shared its space with an array of aspiring artists.Charlotte Stone, the design collective – Circle London and Amar Stewarthave exhibited works alongside a limited edition of exclusive Pumaproducts. From the Oslo Crew Sweat to the Traction Backpack 21limited edition prints have been given away with any Puma purchase, ina cool collaboration that illustrates exactly the ethos behind theShoreditch social shopping destination.

No. 0906



A Sonic Site for Sore Eyes is Music to Your Ears

The UrbanEars concept takes a small perfectly formed product andprojects it into the lives of consumers in a fun, fashionable andenvironmentally sustainable way. The myriad of messages arepresented in a beautifully simple and stylish way allowing the customerto select by lilac, lemon or whatever hue is particularly you. Limitededitions combine function and fashion, with the superbly subtly colouredPumpkin capturing amber audio ambiance ideal for your autumnactivities. Environmental credentials are encapsulated by Platten, whereevery re-constructed headpiece comes complete with coordinates foryour own 5sqkilometres of protected Costa Rican forest packed withrare butterflies, beautiful bugs and special spiders. On every levelUrbanEars is a brand to get your head around.

No. 0907



One Seagull Makes an Evisu Summer:Hand Painted Pocket Poetry

The intimate environs of Boxpark create the perfect setting for theindividual art of the exclusive denim brand. Obsessive in detail themanufacturer maintains its personalised proposition through the optionof hand-painted pocket designs from its iconic seagull to a variety ofsignature signs. Inspired by the denim decoration of 1950s Americawhere cotton was in short supply and paint creativity the onlyopportunity to customise your leg wear, the vintage feel and personalnature of each product is complete as the individual cracking anddistressing of each design makes every denim a unique representationof the Evisu brand.

No. 0908


VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.9 a ninth series of extraordinary retail events

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white company

spectrum of colour choices

world of white noise

white stuff

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rainbow of colour tone

sound quality