vm chronicles no.6 the sixth series of extraordinary retail events

the 6th series of extraordinary

and fascinating retail events

VM-chronicles

from VM-unleashed! Ltd

No. 06

www.vm-unleashed.com

A Tale of Two Zaras: Displaying Dual Personalities

Zara at Marineda is a dramatic step in the evolution of the brandexperience as it both re-enforces and re-invents its classic fashionheritage, whilst boldly stepping forwards with a distinctly differentdelivery for its progressive casual TRF presentation. The two floorsdivide two worlds. The classic collection reverts to a segmented layoutusing modular wardrobes to create interior height which guide andreveal the collection as the customer explores the store. No suchexploration required on level one, which takes route one to anassortment displayed with full frontal visibility, stripped down tocategories, displayed in coordinated stories. Whichever suits, there'sno denying the dramatic display that divides the two Tales of Zara.

a 5th series of extra-ordinary eventsVM-chronicles

No. 0601

full posting on facebookhttps://www.facebook.com/VMunleashed.Ltd


An Informal Announcement: Cortefiel's Casual Affair

There's a gentle wind of change blowing through the corridors ofSpanish fashion institution Cortefiel. Famous for formal, a must formenswear, the retailer has moved the goalposts firmly into the ladieshalf. A refreshing styling allows the female fan to wear the brand withnew confidence with family and friends, at home and at leisure.Occasion brand Pedro del Hiero also introduces a sports collectionbringing catwalk quality to the world of denim, leathers and casualblouses and dresses. A breath of fresh air - Cortefiel kicks the shoes off,lets the hair down and grabs an armful of the summer outdoors. Relaxand enjoy the ride.

VM-chroniclesNo. 0602

full posting on facebookhttps://www.facebook.com/pages/VM-unleashed-Ltd

a 5th series of extra-ordinary events


From Start to Finnish: MariMekko Made in Heaven

MariMekko is more than product design but a philosophy for living. Itwas founded over 60 years ago in Finland and has come to berecognised for its bright colours and bold designs across fashion, homeand accessories for life. It has also come to stand for ethical and socialawareness where designs are evolved with the wider philanthropic andreligious significance at their heart. In true style the BoxPark cabin isawash will colour, dazzling and clashing from floor to ceiling, wereproduct categories, fabrics and designs find their space alongsideunusual bedfellows but all part of the distinctive MariMekko style.





Intimate iD: Nike does it Personally

The confined space of BoxPark is ideally suited to the intimate world ofproduct personalisation. Nike does a fantastically minimalistic job iscreate room to think where the idea takes precedent over the physicalproduct. Showcase of the space is the angled display wall stretching thelength of the unit and housing template footwear, inspirationaladornments and the trappings of the retail trade neatly housed in traysand cupboards. The sparse collection of hanging and mounted screensserve to add exclusivity and elevation of the selection process. Blue Skyinside the box!





Tastes Soho Good: The ChoccyWoccyShop

When it comes to having your cake and eating it, there nothing quite asindulgent as a ChoccyWoccyDooDah Cake. The craftsmen of the cakecreations have built an enviable reputation for being able to constructyour hearts, and taste-buds desire, whether that be special eventlayered sponges, icons in icing or marsupials in marzipan. The rich andfamous wait in line for the unique hand-made extravaganzas. Everycake carries the distinctive, opulent icing moulded and massaged intowaves and swirls that entwine and shroud the sponge, with cherubs,and oversized adornments creating a gothic grandeur that will satisfyeven the most demanding and discerning palettes.





ChoccyWoccyDooDah!: The Last Word in Chocolate

Creativity in Chocolate taken to its extreme. ChoccyWocciDooDah isbuilding a reputation, building the most extraordinary cakes in bothscale, creativity and taste. No event, no demand, no delicatessen dreamis too much for the team whose patronage includes the richly fed &famous. Specialities of the house are the epic cakes, crafted frommetres of sponge, daubed and distressed in an avalanche of icing andadorned with baroque baubles, rosy cherubs and all manner of lavishadornments and embellishments. Unique Extreme Chocolate!





Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experiencereturns to its streets, for a few weeks at least. "People, Hell & Angels" isthe latest and most authentic posthumous album from the 60's guitarhero. And to launch the album a unique Pop-up shop has arrived just offCarnaby Street, in a music launch that captures the life & spirit of thatbygone, psychedelic age. The store is home to the entire Hendrixcatalogue collection, merchandise and memorabilia, but to really soakup the Hendrix experience visit the basement. Here Fender, theinstrument of choice for the guitar great, has taken its home for 2weeks, displaying its range of guitars, with hourly master classes on re-creating the Hendrix sound for any budding guitar greats. A fittingtribute to Soho, and a fitting tribute to Hendrix, brought together again50 years after.





Historically Speaking: Retro-lution not Revolution

History is the only way backwards for the retail forward thinkers.Sometimes to go forwards and seize the the brave new world, the onlyanswer is to take a step backwards into the past. Retro-lution notRevolution builds re-assurance and authority with a customer basewhose trust in the hear-and-now is seriously rattled. Across the retailstreets, and through the retail decades, from Burberry to Levis, fromJohn Lewis to Coach it is no bad thing to let the world know you'vealmost seen it all before.




VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.6 the sixth series of extraordinary retail events

Business

classic collection

opulent icing

bold designs

avalanche of icing

dramatic display

sparse collection

unique extreme chocolate

distinctive marimekko