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The HOT100 is Virtueel Platform's special e-culture* talent program. For third year in a row, this event is being held at the fantastic PICNIC festival.

The HOT100 programme kills (at least) two birds with one stone: it brings together and highlights the crème de la crème of Dutch art acad-emies, universities and universities of applied science in the fields of design, arts, theory, communication or development skills. We believe that these highly promising alumni, from all corners of the Netherlands, are the next generation of ground-breaking e-cultural practitioners. The HOT100 day also serves to connect this upcoming generation with more established organisations and institutions associated with the field of e-culture. In the afternoon seven e-cultural design challenges will be presented to the HOT100 by seven illustrious organisations – to serve as case studies in seven pres-sure cooker workshops.

How to be hotVirtueel Platform asks all Dutch ed-ucational institutions with relevant e-cultural curricula to hand-pick their most promising 2010 alumni. These are the HOT100, minus those who did not make the deadline, those who are out of the country, and those who did not make it through the second selection process we had to conduct because several institutions proposed too many of their alumni – we have to be fair, of course.

And what an exciting group it is! Many of them have wide and varied skills: applied, artistic, entrepre-neurial, and theoretical. Some have already made a name for themselves with high-profile projects. Many of them have started their own thriving businesses. They all introduce them-selves, their background and their skills in this booklet – with handy tags, so you can easily find the person you are looking for.

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ProgrammeWhat will we be doing at the PICNIC festival? In the morning we kick off with a gathering of the entire HOT100 group, with talks by outstanding speakers from the PICNIC program.

We will meet and mingle with several of our interesting guests during lunch. In the afternoon we will have seven parallel workshops that will investigate stimulating questions posed by Dutch cultural organisations from diverse backgrounds:

NIMk, backed up by Culture Vortex, want to distribute their unique collection of media- video- and net art online and are looking for ways to do that sustainably. NLArchitects is looking for speculative scenarios for mixed public space events five years in the future. NRC & Nanette Hoogslag will join the HOT100 to explore the future of the newspaper illustration.Arts Holland / UitBuro are investigating smart ways to develop cultural profiles for foreigners visiting the Netherlands.The City of Eindhoven and Philips Design are looking for scenarios and applications for responsive public lighting systemsSetUp Utrecht invites the HOT100 to outline a couple of ideal knowledge-sharing spaces of the near future, based on different combinations of parameters. Urban Park Laboratory wants to develop scenarios for augmented public park experiences.

We will present the ideas and proposals that result from the workshops to the PICNIC audience, after which we will go for a drink with the people who would really like to meet the HOT100. The day will end with a BANG! at the PICNIC party.

OutcomeVirtueel Platform hopes the HOT100 participants will to-gether enrich the creative landscape in the Netherlands. We have high expectations of their fresh but informed per-spectives on current techno-cultural developments. We look forward to the ideas and solutions that will result from the seven workshops and are certain that the cultural sector will truly benefit from the input of this group of bright young people who are from the only generation to be born, grow up and bloom in synch with the digital media ecology.

* In the practice of Virtueel Platform, e-culture includes the fairly recent disciplines of interaction design, game design, media and electronic arts and social media communication as well as new digitally informed artefacts and processes from more traditional cultural disciplines such as architecture, film, performing arts, etc.

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V i r tuee l P la t fo rm i s a l so a t :

RSS feed_

http://virtueelplatform.nl/#2481

Tw i t te r_

h t tp: / / tw i t te r.com/v i r tuee lp

F l ick r_

http://www.fl ickr.com/photos/v-p

Netv ibes_

http://www.netvibes.com/

virtueelplatform#Virtueel_Platform

De l ic ious_

http://delicious.com/virtueelplatform

Facebook_

h t tp: / /www. facebook.com/

v i r tuee lp la t fo rm

Youtube_

www.you tube.com/

v i r tuee lp la t fo rm

Amsterdam-based Virtueel Platform is the sector institute for e-culture. We promote and strengthen the e-culture sector in the Netherlands and abroad.

In the practice of Virtueel Plat-form, e-culture has at its heart the fairly recent disciplines of interaction design, game design, media and electronic arts, social media communication, and other forms of born-digital culture. It also includes practices from more tradi-tional cultural disciplines such as architecture, film, performing arts, etc., which are deeply influenced by the adoption of digital techniques.

Virtueel Platform seeks to track, document and enrich the cross-pol-lination between society and emerg-ing new media practices. We provide support and advice to all organisa-tions and businesses seeking to use e-culture as a creative spark for progress.

We believe e-culture can make es-sential contributions to social and economic innovation. By informing, facilitating and organising activi-ties that bring together people from different sectors, we hope to promote and inspire knowledge exchange. In particular we strive to stimulate the dialogue about new developments between e-culture makers and policy-makers, as well as between cultural organisations themselves. After all, it’s all about interconnectivity...

Virtueel Platform is an independent foundation subsidised by the Dutch Ministry of Education, Culture and Sciences.

Picn ic i s a l so a t :

RSS feed_

h t tp: / /www.p icn icnetwo r k .o rg /

feed/a tom/5905

Tw i t te r_

http://twitter.com/picnicfestival

F l ick r_

http://www.fl ickr.com/photos/

crossmediaweek

Fr iendFeed_

http://friendfeed.com/picnicnetwork

V imeo_

http://www.vimeo.com/channels/

picnictvchannel

L inked In_

http://www.linkedin.com/groups?

gid=150580

Facebook_

http://www.facebook.com/

picnicfestival

The PICNIC name represents every-thing it strives to be. It is a gath-ering of friends old and new, where everyone brings something to the ta-ble. People from diverse backgrounds come to exchange ideas and insights in an informal, social atmosphere. It is a chance to try new things and expose yourself to ideas beyond your area of expertise. Share, discuss, collaborate and leave with a new per-spective on what is possible.

PICNIC is about innovative ideas for business and society. It is an an-nual three-day festival that blurs the lines between creativity, sci-ence, technology and business to ex-plore new solutions in the spirit of co-creation. Curious minds eager to exchange their knowledge, ideas and skills gather at PICNIC, making it the place to create the future – together.

The world around us is changing fast, but not all the changes are posi-tive. We are facing the biggest natu-ral, social and economic challenges our world has ever seen. PICNIC '10 is ready to make a difference – not just with words, but with actions! So roll up your sleeves and Redesign the World at PICNIC '10.

PICNIC ’10 takes place from 22 to 24 September at the Westergasfabriek in Amsterdam. www.picnicnetwork.org

JAN VAN DER ASDONKemai l_ jan@janvanderasdonk.comwebs i te_ www. janvanderasdonk.com

I DEVELOP INNOVAT IVE PRODUCTS THAT ENR ICH YOUR L I FE WITH FASCINAT ING NEW EXPER IENCES AND CHALLENGE WHAT YOU KNOW.

Jan van der Asdonk is a creative designer who adapts emerging new technologies into unique and fascinating designs. He works for the Ministerie van Nieuwe Dingen (Ministry of New Matter). The essence of their work is bringing technology to life. Their enthusiasm for technology is the primary element in all the designs they create, and the products they make testify to their passion. Their unique approach to conveying technological features includes some of the same methods magicians use to amaze their audiences.

Jan’s graduation work Biolumines-cence Design showcases all the cre-ativity and design skills he has gathered over the years, formulated as one single, purposeful product. The product, called fluDOC, uses ge-netically modified bioluminescent bacteria to visualize traces of the influenza virus in humans. The bacteria are specially modified to become sensitive to influenza: they stop emitting their continuous flow of bioluminescence upon infection, visualising the presence of influ-enza among humans within 15 minutes.

Jan van der Asdonk

rece ived h i s Master o f

Sc ience degree f rom the

Depar tment o f Indus t r ia l

Des ign at E indhoven Un i -

ver s i ty o f Techno logy.

Dur ing h i s s tud ies he was

a c reat ive wr i te r fo r UNID,

the magaz ine pub l i shed by

Luc id , the s tudent assoc ia-

t ion of the Depar tment o f

Indus t r ia l Des ign at the

un iver s i ty .

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ROSALINE BARENDREGTemai l_ rosa l inebarendregt@gmai l .comwebs i te_ www.linkedin.com/in/rosalinebarendregt

USAB IL I TY I S MY MIDDLE NAME. I L IKE TO SOLVE THE MAZE THAT I S CALLED NAVIGAT ION. EUROPEAN BR IDGE CHAMPION ; - )

During her studies in communication and multimedia design Rosaline Barendregt placed the emphasis on communication. She completed a six-month internship in Lisbon, Portugal, which increased her understanding of the international differences in her area of expertise. Back in the Netherlands, Rosaline graduated on the subject of affiliate marketing. She was commissioned by New Fountain, one of the Netherlands’ top companies in Internet marketing, to make a usability design for the website Sieradentip.nl. This graduation project made her even more aware of the importance of social media. Rosaline decided to gain more knowledge and experience on this subject.

Rosaline now works as a freelance usability advisor. She is a devoted bridge player and has been competing internationally for several years. Because of her global contacts in the bridge community, most of the ICT projects that she has worked on in the past were bridge-related. She has been the webmaster for highly prestigious international bridge events in several different countries. Rosaline’s next step would be to become a project manager for a large international company that focuses on developing educational programs and websites for children.

After a s i x -month in te r na-

t iona l in te r nsh ip , Rosa l ine

Barendregt rece ived a

Bache lor ’ s degree in Com-

municat ion and Mul t imedia

Des ign f rom The Hague Un i -

ver s i ty o f Appl ied Sc iences .

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INGE VAN BEEKUMemai l_ inge@vanbeekum.netwebs i te_ www. l inked in .com/ in/ ivbeekum

NEW AND ONL INE MEDIA SPECIAL IST WITH AN INTEREST IN INTELLECTUAL PROPERTY R IGHTS .

Inge van Beekums’s Master thesis, Written Technology: The Hybridity of Software versus the Dual Nature of Intellectual Property Rights, con-siders the hybridity of software as a merger of culture and technology and the complex issues surrounding the legal protection of software. Inge reflected on the assumption of a dichotomy between culture and tech-nology within intellectual property rights as represented by copyright and patent law. The research focuses on how a philosophical, ontological problem manifests itself in practi-cal legal issues.

Inge completed an internship at the Dutch Institute for Sound and Vi-sion in Hilversum. She was involved in the Open Beelden (Open Images) project, which aimed to release part of the Institute’s audiovisual col-lection under a Creative Commons license. Inge’s research focused on the motives and constraints af-fecting (public) broadcasters when releasing media content under this license. Inge presented her results in a paper at GikII 2009, a two-day workshop on the intersections be-tween law, technology and popular culture. Inspired by her internship and the GikII workshop, Inge is con-sidering a Master’s course in law and technology to gain a deeper un-derstanding of the legal aspects of ICT and media.

Inge van Beekum rece ived

her Bache lor o f Ar t degree

in 2008 , g raduat ing f rom

the Theat re , F i lm and Te le-

v i s ion S tud ies Depar tment

at Ut recht Un iver s i ty . She

cont inued her educat ion

w i th a Master o f Ar t degree

f rom the New Media and

D ig i ta l Cu l tu re Depar tment

at Ut recht Un iver s i ty .

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BAS VAN BERGENemai l_ basvanbergen@gmai l .comwebs i te_ www.basvanbergen.com

COMBINING ALL ASPECTS OF V ISUAL EFFECTS TO CREATE A STUNNING END RESULT.

Bas van Bergen recently graduated from the Dutch Film and Television Academy. Animation, compositing and 3D are some of the skills Bas combines in his work. His love for film shines through in everything he creates. To keep his work diverse he likes to shift between making films and TV commercials. In between his academic projects Bas also worked on a few side projects such as music videos and a film for a designer at the Amsterdam Fashion Week.

For his graduation project, Bas worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas took care of some of the conceptual art and pre-visualisation animation, and was also responsible for much of the 3D and compositing work. Daniëlle Kempen, Stef Holtz and Ruud Kouwenberg are another three HOT100 participants who worked on this film for their graduation assignments.

After be ing educated as a

mul t imedia des igner, Bas

van Bergen enro l led at

the Nether lands F i lm and

Te lev i s ion Academy in Am-

s te rdam, where he s ta r ted

s tudy ing In te ract ive Media

and V i sua l E f fects . He de-

c ided to spec ia l i se in v i sua l

e f fects , because of the

numerous ways in wh ich

they can enhance f i lms . He

completed an in te r nsh ip

at Hect ic E lect r ic , where

he worked on the f i lms De

S tor m and Foeks ia de min i -

heks , as we l l as on severa l

TV commerc ia l s .

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RAOUL DE BOERemai l_ raou ldeboer@gmai l .comwebs i te_ www.z iehetwel .n l

RESEARCHING AND MANIPULAT ING THE BOUNDARIES OF HUMAN PERCEPT ION.

Raoul De Boer is a usability ana-lyst at Electronic Arts, one of the world’s largest video game publish-ers, that is based in Amsterdam. He is researching the boundaries of human perception and web applica-tion interfaces so that the mind can relate and respond better to the virtual world. His specialities include Customer Relationship Man-agement (CRM), branding and iden-tity, online marketing, communica-tion, usability, Flash, HTML and Photoshop. He is also interested in understanding the progress of the online experience.

Raoul is currently working in the CRM team of EA Benelux. He assists with online campaigns, web and store front managing, graphic art and us-ability analysis. While completing his Bachelor’s degree in Communica-tion and Multimedia Design, Raoul’s final thesis involved examining how to optimise the content usability of electronicarts.nl. His thesis was awarded a high score by both the school and the company. His plan included ideas on how to increase the number of unique visitors to the website and increase their daily on-line activity. As far as his future plans are concerned, Raoul hopes to land a job that allows him to develop his abilitites: a CRM team or other web-related work that spark his interest. His plans include further research-based study in this field.

Raou l De Boer has a Bach-

e lo r ’ s degree in Commu-

n icat ion and Mul t imedia

Des ign f rom The Hague

Un iver s i ty . He bu i lds F lash-

re lated webserv ices w i th

AS 2 .0 and AS 3 .0 .

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NICOLA BOZZIemai l_ n i zn i j@hotmai l .comwebs i te_ www.a lmostnoth ing.org

WEB EDITOR AND FREELANCE WRITER INTERESTED IN SUBCULTURES , URBANISM, AND GLOBAL IMAGINARIES .

Nicola Bozzi’s thesis, From Metaphysics to Metadata, deals with the use of commercial and cultural symbols, drawn from a global imaginary, in the creation of identities in urban environments. It is a theoretical investigation of the dynamics regulating space and people, in which both are treated as information. Such metadata affects students and young professionals – who imagine and project their identities each day in the layered environments within which they interact – as well as urban policies and racial profiling, thus becoming a broader phenomenon than youth consumerism.

After working as a web designer, Nicola abandoned graphics in favour of writing and started contributing contemporary art and film reviews to Italian websites and magazines such as Zero, Exibart and Hideout. In 2008 he was part of the Check-in Architecture editorial staff, a cultural research project about European cities, culture, and the low-cost generation. He is currently working for Ymag.it, an architecture website partnering with the Italian Pavilion at the Venice Architecture Biennale. Nicola plans to continue working as a web-editor and writer, while pursuing a Ph.D. in media and culture.

Nico la Bozz i s tud ied Ar t s

and F i lm at Accademia

d i Be l le Ar t i d i B re ra in Mi -

lan , where he ach ieved

both a Bache lor ’ s and h i s

f i r s t Master ’ s degree. He

recent ly g raduated f rom

Amsterdam Un iver s i ty w i th

a Master ’ s degree in New

Media.

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PATRICK DAVELAARemai l_ pat r ick@hek jenetwork .n lwebs i te_ www.hek jenetwork .n l

SOUND AND GRAPHICS DES IGNER, CO-FOUNDER OF #HEKJE .

Patrick Davelaar is a communication and multimedia designer. During his studies his interest grew to include sound in addition to image. Patrick mainly worked on graphic and motion design at buro302, a student company that creates Internet and multime-dia projects. He has also worked on the online co-creation tool Yoemi, an application that makes it easier for creatives to work together on projects online.

Patrick started the creative compa-ny #hekje with Jeroen Wielheesen and Henk van der Velden. #hekje mainly focuses on video communication, mo-tion graphices and (3D)animation as tools to convey their clients’ mes-sages. #hekje also organises work-shops on video and video editing and has published volgens #hekje (according to #hekje), a book ex-plaining the basics of audio, video and video communication. Patrick is dedicated to #hekje and wants to build up a successful, creative com-pany that has a unique look and feel to it. According to Patrick, #hekje allows him to further develop him-self and work on inspiring projects.

Pat r ick Dave laar s tud ied

Communicat ion and Mul t i -

media Des ign at the HAN

Un iver s i ty o f Appl ied Sc i -

ences in Ar nhem. He d id h i s

g raduat ion pro ject at the

Do l lypop Foundat ion where

he pr imar i l y worked on the

on l ine co-creat ion too l Yo-

emi . H i s spec ia l i t ies inc lude

Sony Vegas , Ab leton L ive ,

usab i l i t y , g raph ic des ign,

aud io , and concept ing.

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MERLIJN VAN EIJKemai l_ mai l@mer l i jnvane i j k .n lwebs i te_ www.mer l i jnvane i j k .n l

I COMBINE PHYSICAL AND VIRTUAL SPACES US-ING ANIMATIONS, BEAMERS AND 3D OBJECTS.

Media artist Merlijn van Eijk creates spatial and visual installations, combining 3D objects and digital media in spatial setups to add an additional dimension to the space or surroundings. Merlijn investigates the overlaps between physical and virtual spaces. He does this by placing a virtual layer over the real, physical setup. In his work, illusions are created to manipulate the perception of reality.

For his graduation project Sub/Objective Shadows Merlijn made a spatial setup of five cubes that were suspended a few metres above the ground in front of a wall. He lit the cubes with a beamer and used another beamer to animate their shadows on the wall. The context of Sub/Objective Shadows is a zone between real and virtual spaces. As a director of this space Merlijn manipulates everyday phenomena such as shadows by adding a virtual layer onto reality. This work also has an investigative function, namely demonstrating the differences and similarities between virtual and physical spaces. On the one hand it shows how makeable the physical aspect is, and on the other hand, the ease with which people accept it.

Mer l i jn van E i j k s ta r ted of f

s tudy ing In te r io r Arch i tec-

tu re but eventua l ly g radu-

ated f rom the In te ract ion

Des ign Depar tment at

AKV|St . Joos t in B reda. He

completed h i s in te r nsh ip

at LUST, where he worked

on a data v i sua l i sat ion fo r

S t room, a cent re fo r a r t

and arch i tecture in The

Hague.

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CARLOS GARCÍA MORENO-TORRESemai l_ car losgarc iamt@gmai l .comwebs i te_ tw i t te r.com/car losgmt

PRODUCER. COMMUNICATION. INNOVATION. IDEAS. INFORMATION. WRITER. PEOPLE. PHOTOGRAPHY. MADRID, AMSTERDAM, EUROPE, EARTH. INTERNET. GLOBAL VILLAGE.

Carlos García Moreno-Torres gradu-ated from the Universidad Europea de Madrid in 2010. He is currently working for the Institute of Net-work Cultures and at the MediaLAB, Amsterdam. At the latter he works on his collaborative graduation as-signment, the U-Turm Project, an interactive urban projection for the European Capital of Culture Ruhr.2010. Developing a tangible product for a professional stage was an important milestone, and it enabled Carlos to further improve his skills as an all-round producer capable of motivating, developing, presenting and promoting ideas.

Because of its focus on the lat-est social and technological reali-ties and innovations, the MediaLAB is the perfect place for Carlos to launch his career as a producer in a city such as Amsterdam with a large and healthy creative industry. He expects to continue developing his career in the creative-media-commu-nications industry as a producer, and is on the lookout for challeng-ing and interesting opportunities.

Car los Garc ía Moreno-Tor -

res g raduated as a Tech-

n ica l Eng ineer in Te lecom-

municat ions , w i th a focus

on sound and image, f rom

the Un iver s idad Europea

de Madr id in 2010 . He i s

now one course away f rom

graduat ing in Aud iov i sua l

Communicat ion . Car los i s

cur rent ly an In te ract ive

Media E rasmus S tudent at

the MediaLAB, par t o f the

Hogeschool van Amster -

dam, Un iver s i ty o f Appl ied

Sc iences .

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BRIAN GARRETemai l_ b r ian@br iangar ret .comwebs i te_ www.br iangar ret .com

A 3D-MINDED, CROSS-MEDIA PRODUCT DE-SIGNER WHO REINVENTED CUSTOMISATION.

Industrial designer Brian Garret is currently working for Freedom Of Creation, one of the world’s leading design agencies in 3D printed designs. Freedom Of Creation is an Amsterdam-based pioneering design and research company specialising in designing and commercialising 3D printed products. He also works part-time at Smaac, a below-the-line marketing agency that collaborates with the Faculty of Industrial Design at Eindhoven Technical University. In his spare time, he works as a freelance designer and is also active as a VJ.

Brian Garret explored the potential of mass-customisation in his graduation thesis User Customization through Rapid Manufacturing. The outcome is a series of customisable headphone designs. These headphones are manufactured using state-of-the-art rapid manufacturing technologies, which allows each headphone to be personalised with 3D images reflecting the customer’s musical taste, transforming digital behaviour into rich, tangible products. Brian wants to investigate the commercial possibilities of the 3D printed headphones with Freedom Of Creation in the not-too-distant future.

Br ian Gar ret obta ined h i s

Master ’ s degree f rom the

Facu l ty o f Indus t r ia l Des ign

at the E indhoven Un iver -

s i ty o f Techno logy. In 2006

he worked as a des igner in

S ingapore fo r s i x months as

par t o f an in te r nsh ip . H i s

g raduat ion pro ject , p re-

sented in 2009 , was about

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headphones .D

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SEPGERRITSENemai l_ ger r i t sen . sep@gmai l .comwebs i te_ www.sepger r i t sen .org

DREAMER AND CROSS MEDIA STORYTELLER WHO TR IES TO INSP IRE PEOPLE AND CREATE A D IALOGUE.

Since he started his studies in ad-vertising, Sep Gerritsen has seen the role of the advertiser change into that of creative moderator to keep abreast of the ongoing evolu-tion of people’s understanding of products and media. His task is to create a context for communication between producers and people, engag-ing their interest with stories that are non-linear and cross medial, so that the viewers can construct their own associative meanings.

Whether working on a campaign for the IFFR, a game or an interactive installation, Sep likes to create media landscapes with a social and theatrical edge that the viewer can relate to. He likes to work in in-terdisciplinary teams where there is an exchange of ideas, as exem-plified by his most recent collab-orative work, Times Square to Art Square or TS2AS. This is described as a complex project with a simple goal: to turn all the advertising on Times Square into art. Sep has been active as a volunteer for the STRP Festival in Eindhoven and as a co-organiser for Nieuwe Garde in Rotterdam. Some of his work experi-ence includes being a co-initiator for Momma's Movie Munches at the Willem de Kooning Academy, a Twitter reporter for Muse, in Amsterdam, and a media and graphic designer for the Dutch publisher Thieme Meulenhoff.

Sep Ger r i t sen s tud ied Me-

d ia and Graph ic Des ign

at the Graph ic Lyceum in

Ut recht , a f te r wh ich he

s ta r ted h i s M inor in Ar t Me-

d ia and Des ign in Adver t i s -

ing at the Wi l lem de Koon-

ing Academy in Rot te rdam,

spec ia l i s ing in c ross media.

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ELEANOR KATHLEEN GROOTOONKemai l_ e leanor.kath leen@gmai l .comwebs i te_ www.e leanorsd i s t i l le ry .com

A PASS IONATE HUMAN BE ING, WHO LOVES WORKING WITH IN THE F IELD OF INTERAC-T IVE MEDIA AND V IDEO PRODUCT ION.

Researching artist Eleanor Kathleen Grootoonk is especially interested in moving images, developed through photography, video, 3D and everything that is happening in between. She makes short movies and integrates these moving images in cross-media design, theatre or interactive media projects. Her final graduation assignment, the video installation Creating Roses Once More, is about an artist who searches for beauty by trying to create roses in a playful way. The films consist of photographs made using pixilation techniques. She built her own software and tools so that she could capture the images in the film in an interactive and controlled way.

In collaboration with Sonja- Venessa Schmitz, she created a temporary project for the Westergasfabriek Park in Amsterdam (summer 2009). The project highlights the ecological issues of art in the public space. Eleanor hopes to continue working as a researching artist, and collecting intriguing objects and ideas to implement in new video productions for theatre, art exhibitions or Internet applications. She would like to work internationally with different people on various projects so that she can gain and share know-ledge about the fast-changing world.

E leanor s ta r ted her educa-

t ion at the Ar t Academy

CABK in Zwol le , where she

spec ia l i sed in Mixed Me-

d ia . To fu r ther exp lo re

the borders o f new media

w i th in the f ie ld of a r t , sc i -

ence and techno logy, she

enro l led at the F rank Mohr

Ins t i tu te , Gron ingen, where

she graduated f rom the Re-

search Master p rogramme

In te ract ive Media and En-

v i ronments .

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JOHN HALTIWANGERemai l_ john.ha l t iwanger@gmai l .comwebs i te_ www.dr ipp ingdig i ta l .com

OUTS IDER INTELLECTUAL, CODE DREAMER, RHYME SLAYER, FREEDOM F IGHTER, TYPESETTER , WORD WEAVER, REBEL LEADER.

John Haltiwanger specialises in next-generation software concep-tualisation, creative non-fiction writing, generative typesetting, free software, freestyle rapping, and exploratory theorisation. To date, John’s work has been heavily conceptual. One example of this is the-as-yet-unimplemented web space of 5ab5traction5, a realm where us-ers experiment with collaboration in an ‘anti-nomic’ writing space, completely devoid of user names. Contributions requiring attribution or payment are tracked automatical-ly on the backend. The project it-self interrogates the boundaries of text within the computer: new words are invented to embody concepts, re-lations, and contingencies arising within the space, for instance, in-teractive punctuation marks.

More immediate future projects in-volve the development of a publi-cation platform to enable a post-journal for academic writing. This incorporates John’s work in gen-erative typesetting, utilising a simple pre-format that can subse-quently be converted into a range of output formats, including HTML and PDFs, using TeX. Continuing in this vein, John will co-organise a con-ference on eBooks with the Institute of Network Cultures in Amsterdam. Further down the road, John envi-sions a platform for digital dis-tribution that uses social, rather than legal, organisation to engen-der economic exchanges between art-ists and their audience.

John Ha l iwanger rece ived

h i s Master ’ s degree in New

Media f rom the Un iver s i ty

o f Amsterdam, where he

i s cur rent ly co- teach ing

the New Media P ract icum

course . H i s Master thes i s

p roposes a process -o r ient -

ed perspect ive to s tudy ing

sof tware.

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GORDON HATUSUPYemai l_ gordon@stud iobrandstof .n lwebs i te_ www.s tud iobrandstof .n l

CLARIFY ING COMPLEX INFORMAT ION THROUGH GRAPHIC DES IGN AND V ISUAL I -SAT ION.

Gordon Hatusupy is a freelance designer who works for various clients and has a proclivity for Italian food and coffee. He is pretty busy as it is, but Gordon hopes to acquire more infographic assignments, both for printed media and animation. He wants to continue learning as a designer, digging deeper into techniques such as programming and 3D design. National Geographic and Discovery are among his targeted clients.

For his graduation project, Gordon decided to take his interest in infographics to the next level and teamed up with his fellow student Martijn Kersten. Combining Gordon’s graphic skills with Martijn’s knowledge about animation, they created a project that received national media attention. Their initial research lead them to research infographics in relation to government and politics. Gordon and Martijn decided to visualise the fall of the Dutch cabinet Balkenende IV in early 2010. The animation explains some of the history and political struggles that led up to the crisis.

Gordon Hatusupy began

h i s educat ion in the f ie ld of

des ign at the Graph ic Lyce-

um E indhoven, g raduat ing

in In fo r mat ion Techno logy,

New Media and Graph ic

Des ign. He cont inued h i s

s tud ies at Zuyd Un iver s i ty

in Maast r icht , obta in ing a

Bache lor ’ s degree in Com-

municat ion and Mul t imedia

Des ign in 2010 . D

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ROB HEBINGemai l_ in fo@robhebing.n lwebs i te_ www. robhebing.n l

CREAT ING FUTUR IST IC, INTERACT IVE IN-STALLAT IONS WHICH MERGE DES IGN, ART AND TECHNOLOGY.

Rob Hebing is currently working as a freelance artist and designer, he researches ways of integrating tech-nology into art. His specialities are interaction design and interac-tive installations. His graduation project, titled Bench, was a bench that can adapt to the person sit-ting on it. This piece of high-tech furniture is just over 3 metres long and can vary in its height, size and shape.

Rob tries to explore ways in which to integrate technology into almost anything, but is mostly interested in the mergence of technology and art. He is especially interested in combining abstract artistic poten-tial with the exact field of techno-logical actuality. In his opinion, the end result is not only a work of art or of technical innovation, but also a coherent design. Rob’s long-term goal is to continue growing as an artist, designer and engineer. With substantial experience in art and technology, he now plans to focus on developing his skills as a designer.

Rob Hebing graduated

wi th a Bache lor o f Ar t s de-

gree f rom AKV|St .Joos t , in

B reda. Bes ides Bench , h i s

o ther p ro jects inc lude Art -

machine , a machine that

c reates pa int ings accord-

ing to input generated by

people who don’ t know

how to pa int ; and PULL ,

an in te ract ive ins ta l la t ion

generat ing random images

when people pu l l a lever.

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NIEK HEEGENemai l_ nheegen@gmai l .comwebs i te_ www. l inked in .com/pub/

n iek-heegen/5/842/b33

VERSAT ILE CROSS MEDIA PROFESS IONAL WITH A TH IRST FOR INNOVAT ION AND VERY PASS IONATE ABOUT F I LMMAKING AND MO-T ION GRAPHICS.

Multimedia designer Niek Heegen is an assistant teacher at the NHL University of Applied Sciences in Leeuwarden, where he was asked to reinforce their cross media course. Niek was also the executive producer at Mjuks, a cross medial platform designed for and developed by junior communication and multimedia students. During his internship at the media production company CCCP, which specialises in TV shows, corporate movies and advertising campaigns, he graphically designed and produced motion graphics for an MTV show called Emergency Earth, Planet Meltdown.

For his graduation project Niek researched the field of alternate reality games. In collaboration with a group of fellow students he produced one such game, which turned out to be a thrilling interactive film incorporating various types of new media. Niek likes to work as a director in a multidisciplinary team where new ideas are conceived and developed. He believes that breaking boundaries through the use of new media to deliberately stir up real-life offers the possibility of expanding media and media applications beyond the traditional scope. Because it is essential to creating new concepts, sharing this new knowledge satisfies him immensely. This is also the reason why he would like to continue working as an educator in multimedia.

Niek Heegen graduated

f rom the Communicat ion

and Mul t imedia Des ign De-

par tment at the NHL Un i -

ver s i ty o f Appl ied Sc iences

in Leeuwarden.

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KASPERVAN HOEKemai l_ mai l@kaspervanhoek.netwebs i te_ www.kaspervanhoek.net

MUS ICIAN AND INSTRUMENT BU ILDER AWARE OF THE PATAPHYS ICAL NATURE OF THE WORLD.

During his studies, Kasper van Hoek focused on building his own string instruments with integrated hard-ware controllers, which send com-mands to a computer that manipulates the string sounds. He searched for practical components for the in-struments, made pick-up coils, worked with prototyping boards and made use of Max/MSP and Pd soft-ware. His graduation project was a pataphysical investigation into the construction of an instrument.

Kasper records, manipulates and re-leases his own soundworks. Equal-ly important to him are his live performances in which he plays his self-made electroacoustic string instruments. Side projects include playing music for theatre companies and dance performances, and record-ing music for documentaries and films. Kasper intends to continue building instruments, both for him-self and for others. He prefers to build instruments that he believes people need rather than what they think they want. Kasper works with the principles of the instrument it-self, and not with the generally ac-cepted notions of what contemporary instruments should look and sound like. He will soon start hand-cut-ting vinyl records on old lathe cut-ters for his record label.

Kasper van Hoek rece ived

h i s Bache lor ’ s degree in

F ine Ar t s f rom Hanze Un i -

ver s i ty Gron ingen, Un iver s i -

ty o f Appl ied Sc iences , and

then graduated f rom the

Master ’ s p rogramme In te r -

act ive Media and Env i ron-

ments at the F rank Mohr

Ins t i tu te in Gron ingen.

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STEFHOLTZemai l_ s te fho l t z@gmai l .com

CREAT ING V ISUALLY STUNNING MOOD F I LMS AND COMMERCIALS WITH A UNIQUE GRAPHIC STYLE .

Visual effects artist Stef Holtz worked for PostPanic, which makes unique projects for the international advertising, retail, broadcasting and music industries. This company's visual style was born from a shared passion for live action, motion graphics, visual effects and 2D and 3D animation. PostPanic’s ideal is to push each medium in a direction that surprises and challenges the viewer. Stef’s personal interests include directing shorter (mood)films or commercials each having a unique style, combined with computer graphics.

For his graduation project, Stef worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Stef worked on the concept and character art for the film. In the pre-production phase of the film he communicated the kind of style the team wanted to the relevant department. In the post-production phase he composited several shots and created an animated 3D character for the film. He also took care of the film's opening and end titles. Bas van Bergen, Daniëlle Kempen and Ruud Kouwenberg are another three HOT100 participants who worked on this film for their graduation assignments.

Stef Ho l t z g raduated f rom

the Dutch F i lm and Te lev i -

s ion Academy in Amster -

dam wi th a spec ia l i ty in

v i sua l e f fects .

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DANNY HOOGENDOORNemai l_ in fo@dannyhoogendoor n .n lwebs i te_ www.dannyhoogendoor n .n l

A UI/UX DESIGNER WHO CREATES ATTRACTIVE AND ACCESSIBLE USER INTERFACES TO PRO-VIDE THE BEST POSSIBLE USER EXPERIENCE.

User interface and user experience designer Danny Hoogendoorn graduat-ed from The Hague University of Ap-plied Sciences. He has been employed by the software and consultancy agency TAG since 2008. He started as a graphic designer and web de-veloper, but became a user interface designer and usability expert at the company in early 2010. As such he was responsible for a positive user experience, re-designed the front and backend of TAG’s GRC software, conducted usability tests and cre-ated a guide for the implementation of a new software development method within the organisation.

With experience in web, graphic, interaction and user experience design, Danny maintains a healthy balance between functionality and visual impact in all his work. ‘I believe each piece of design can be a work of art. Each day I encounter websites or web-based software that I think can be modified to produce a positive change in the overall experience. In the future, I want to simplify digital communication by removing many of the barriers that currently exist and create a positive user experience for all my projects.’

Danny Hoogendoor n re -

cent ly rece ived h i s Bach-

e lo r ’ s degree in Commu-

n icat ion and Mul t imedia

Des ign f rom The Hague Un i -

ver s i ty o f Appl ied Sc iences .

H i s g raduat ion pro ject

inc luded user exper ience

des ign of web-based GRC

sof tware.U

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RIAN VAN DEN HURKemai l_ r ian .vd.hurk@gmai l .comwebs i te_ www. inver t ido.n l

TRY ING TO MAKE COMPLEX INFORMAT ION UNDERSTANDABLE .

For her graduation project in communication and multimedia design, Rian van den Hurk teamed up with classmate Anouk Schepers to make an audiovisual document about the digitisation of cultural heritage in the Netherlands. After completing the documentary Rian and Anouk developed a communication strategy for Het Geheugen van Nederland, a national programme where (cultural) heritage institutions in the Netherlands can publish their digitised heritage. This strategy covers the challenges that Het Geheugen van Nederland will face in the summer of 2011 and describes how the communication with the different target groups needs to be conducted. The strategy will be implemented in early 2011.

Being a true communication and multimedia designer, Rian never intended to focus just on one aspect of the craft. Looking back she realises that although she has travelled many different routes in her work, she has always had two main interests, namely usability and information design. She wants to explore complex substances and translate them into a comprehensible whole. Rian hopes to find a job where she can develop herself further.

R ian van den Hurk ob-

ta ined her Bache lor ’ s de-

gree in Communicat ion

and Mul t imedia Des ign at

the Avans Hogeschool , Un i -

ver s i ty o f Appl ied Sc iences ,

in B reda, spec ia l i s ing in In -

fo r mat ion and In te ract ion

Des ign. R ian was an in te r n

at Ph i l ips CareServant ,

where she worked on rec-

ommendat ions fo r a new

and improved CareServant

in te r face.

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SIEBEJANSSENemai l_ s iebe janssen@gmai l .comwebs i te_ www.mookx .n l

I PRODUCE 3D AND 2D ANIMAT ION, AUDIO DES IGN, PR INT AND GRAPHICS FOR THE IN-TERNET, TELEV IS ION AND PR INT.

Communication and multimedia de-signer Siebe Janssen co-runs the 3D animation and motion graphics studio Mookx, in Amsterdam, with his partner Erwin Bijlsma. They produce 3D and 2D animation, audio design and graphics for the Inter-net, television and print. Siebe specialises in producing 3D and 2D animation from concept to finished product, including audio design and post-production in a wide range of different and surprising styles. He works as a freelancer and also collaborates with companies such as Nuformer, Godmother Films and Bad-Cat Productions. Siebe is also pas-sionate about snowboarding, nature and Amsterdam.

Siebe’s graduation project at the NHL University of Applied Sciences in Leeuwarden was a 3D animated short production in which he explains the process of making a short animated 3D film from start to finish. His past work experience includes scene assembly and fixes at Motek Entertainment on De Sprookjesboom, and being an all-round 3D Monk at Mediamonks. His work at Mookx has included projects for Google, Youtube, Toshiba and the Free Record Shop. His plans include making lots of high-quality animated productions for commercial and non-commercial projects.

S iebe graduated in Com-

municat ion and Mul t ime-

d ia Des ign f rom the NHL

Un iver s i ty o f Appl ied Sc i -

ences , in Leeuwarden. He

completed h i s in te r nsh ip at

Mediamonks .

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COEN DE JONGemai l_ co.de jong@gmai l .comwebs i te_ www.un i tyexpress .eu

FINDING THE ROOTS OF PROBLEMS, SOLVING THEM WITH MULTIMEDIA TECHNOLOGY AND MAKING PEOPLE SMILE ALONG THE WAY.

Coen de Jong holds a Bachelor’s degree in Communication & Multimedia Design from the NHL University of Applied Sciences. He has several years of experience in the design industry and is proficient in programming in PHP and MySQL. He founded his own company, Shift Happens, in 2009, which specialises in interactive web applications using modern web techniques such as PHP, MySQL, Ajax, JavaScript and HTML5/CSS3. He is also a volunteer at FON, the initiative that wants to create a free wireless world for everyone.

For his graduation assignment, Coen is currently working as a project manager for The Unity Express. The Unity Express project is organising a journey across as many as 24 European countries in a private train with room for 400 passengers for a period of four weeks in the summer of 2011. Their aim is to create unity and understanding among European citizens and to make the experiences and memories of the passengers as impressive as possible with the help of multimedia.

Coen de Jong graduated

f rom the Communicat ion &

Mul t imedia Des ign Depar t -

ment at the NHL Un iver -

s i ty o f Appl ied Sc iences in

Leeuwarden, w i th a focus

on Exper ience Des ign. He

completed h i s in te r nsh ip

at Woedend! , an In te r net

company de l iver ing h igh-

qual i ty p roducts fo r the

web. Coen’s work fo r the

web deve lopment depar t -

ment inc luded program-

ming and mark ing up web-

s i tes , backend, and web

appl icat ions in HTML, CSS ,

PHP and MySQL.EN

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ESTHER JONGemai l_ es ther@jdm.n lwebs i te_ www.es ther jong.n l

CREAT ING SURPR IS ING AND USEFUL IN-S IGHTS BY (RE)ORGANIS ING DATA.

During her studies at the Willem de Kooning Academy, graphic designer Esther Jong started playing around with data on the Internet, creat-ing new structures in existing data to find out if this would change its meaning, or make the data more use-ful. Trying to make data surprising and useful has always been one of the main aspects of her work. Her research resulted in her graduation project Piclapping.

Piclapping questions the linear ap-proach to searching on the Inter-net. This resulted in an alternative search engine, which connects sto-ries, people and events to each oth-er. Placing one image over another one creates an overlap, which sym-bolises the similarity between two search areas. Based on this overlap, search results are generated and start flowing out of it. With these search results, new overlaps can be created to increase or decrease the scope of the search area. From Es-ther’s point of view, thinking and designing based on relationships and contexts is inevitable. Esther would like to continue her research in the field of digital media and continue developing smart, inven-tive, revolutionary, but simple and useful new media concepts.

Es ther Jong deve loped a

spec ia l in te res t in d ig i ta l

media and in fo r mat ion

des ign dur ing her s tud ies

at the Wi l lem de Koon ing

Academy in Rot te rdam,

where she graduated as a

Graph ic Des igner in 2010 .

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HIDEKI KANNOemai l_ kannoh idek i@gmai l .comwebs i te_ www.h idek ikanno.com

ART IST

Hideki Kanno graduated from the Frank Mohr Institute with a work entitled the LuckyMold Project. Lucky Mold is an experimental art project revolving around creating a special mold that contains the gene for good fortune. If we regard luck as a survival strategy, then could this gene be passed on to successive generations? Hideki constructed a bacteria feeding-machine to explore this theory. The answer to his question will follow after further experiments.

Hideki is currently attending the ArtScience Master course at the Royal Conservatory in The Hague, where he hopes to continue his research and develop his art. Hideki’s work has been exhibited in numerous solo and group exhibitions in Japan, the Netherlands and elsewhere. Furthermore, he was invited to participate in a number of artist-in-residency programmes and has been awarded several grants.

Hidek i Kanno rece ived h i s

Bache lor o f F ine Ar t degree

f rom the Musash ino Ar t Un i -

ver s i ty in Tokyo, Japan. He

cont inued h i s educat ion at

the F rank Mohr Ins t i tu te in

Gron ingen, fo l lowing the

Master F ine Ar t s course In -

te ract ive Media and Env i -

ronment .

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DANIËLLE KEMPENemai l_ mai l@d-ef fect .n lwebs i te_ www.d-ef fect .n l

ANIMAT ING V IRTUAL CREATURES AS I F THEY ACTUALLY L IVE AND ACCOMPANY US IN OUR DAILY L I FE I S THE MOST EXTRAORDI -NARY K ICK THERE I S .

Daniëlle Kempen graduated from the Dutch Film and Television Academy. She has a passion for character an-imation and is currently self-em-ployed. Her software skills include Maya, 3DsMax, Adobe CS3, Fusion, Re-alFlow, Match Mover, 3D Equalizer, Blender, Shake, XSI, Nuke and Final Cut. Proficient in time and project management, she hopes to gain expe-rience in different countries and improve her skills as a character animator.

For her graduation project, Daniëlle worked on De Schaduw van Bonifatius(The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface on his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was en-tirely shot for green screen and features many visual effects. Dani-elle’s tasks included tracking, ro-toscoping, and rendering. Although she really enjoyed doing the com-positing for the film, she prefers working on animations, especially character animation. Bas van Ber-gen, Stef Holtz and Ruud Kouwenberg are another three HOT100 partici-pants who worked on this film for their graduation assignments.

Danië l le Kempen s tud ied

Mul t imedia Des ign at the

Graph ic Lyceum Ut recht ,

and then obta ined her

Bache lor ’ s degree in V i -

sua l E f fects at the Dutch

F i lm and Te lev i s ion Acad-

emy in Amsterdam. She

has worked as an in te r n at

G lassworks and at Lemon-

ade An imat ion where she

d i scovered her pass ion fo r

character an imat ion and

deve loped her sk i l l s in that

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MARTIJN KERSTENemai l_ mar t i jn@twelveoc lock .n lwebs i te_ www.twelveoc lock .n l

MY WORK REVOLVES AROUND MOTION MEDIA. I F I T REQUIRES A GREAT IDEA AND STORYTELL ING FLAIR , THEN LET US DO I T.

Martijn Kersten is a designer with a keen interest in motion design and infographics. He is the owner of Twelve O’Clock Motion Media, a media production studio. Twelve O’Clock’s projects span a wide range of media, from commercials, animated information graphics, motion design, animation, visual effects, to filming and post-production. They work in every form of digital media. If a job requires a great idea and a flair for storytelling, Twelve O’Clock is the company to contact.

For his graduation project, Martijn decided to take his interest in infographics to the next level and teamed up with his fellow student Gordon Hatusupy. Combining Gordon’s graphic skills with Martijn’s knowledge about animation, they created a project that received national media attention. Their initial research led them to research infographics in relation to government and politics. Martijn and Gordon decided to visualise the fall of the Dutch cabinet Balkenende IV in early 2010. The animation explains some of the history and political struggles that led up to the crisis. Martijn’s future plans include being more active in the field of infographics, and expanding his motion design skills and applying these in an ambitious post-production team.

Mart i jn Ker s ten graduated

f rom the Communicat ion

and Mul t imedia Des ign

Depar tment at the Zuyd

Un iver s i ty in Maast r icht . He

completed an in te r nsh ip at

S to r m Scot t Creat ive Media

Agency and worked as a

f ree lancer at Tw in S tud io .

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WOUTERKLOOTWIJKemai l_ wouter@oktober.n lwebs i te_ www.twitter.com/wouterklootwijk

FRESH ONL INE MARKET ING STRATEGIST. AL -WAYS CURIOUS AND AIMING TO REACH THE TOP.

After his graduation, Wouter Kloot-wijk joined OKTOBER where he works as an online marketer. OKTOBER is a full service advertising agency based in Amsterdam. They realise their client’s goals with power-ful and creative ideas. Strategy, concept and technique are the cor-nerstones on which they build these ideas. Wouter helps OKTOBER’s cli-ents with their online marketing is-sues. He foresees a great future for performance-based affiliate market-ing, mobile Internet, and location-based services such as Foursquare and Gowalla. For his graduation project Wouter wrote a strategic online marketing plan for Photo4id.com, an international online service that makes official passport photos. This is also one of his ongoing side projects at OKTOBER.

What Wouter likes most about his profession is that he has to keep up with new trends and opportunities. As he says, ‘There’s never a dull moment’. He has to remain curious to keep up with the rest of the market-ing and advertising world. His goal is to lead the online conversation as a conversation manager at a major international brand in the future. Wouter would also like to work on some cool new media concepts.

Wouter K lootwi j k rece ived

h i s Bache lor ’ s degree in

Communicat ion and Mul -

t imedia Des ign f rom The

Hague Un iver s i ty o f Appl ied

Sc iences . He a l so at tended

a Minor in Communicat ion

Sc ience at VU Un iver s i ty , in

Amsterdam.

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RUUD KOUWENBERGemai l_ in fo@rup ix .n lwebs i te_ www. rup ix .n l

V ISUAL EFFECTS ART IST.

Ruud Kouwenberg is a visual effects artist. He runs his own independent business, Rupix, which provides a growing network of professional filmmakers with comprehensive video effects enhancement. He specialises in composition but also enjoys working with 3D modelling, 2D and 3D animation and stop motion.

For his graduation project, Ruud worked on De Schaduw van Bonifatius (The Shadow of Boniface), a 15-minute film about a young monk who joins Bishop Boniface during his last journey to Frisia. They have to travel through a forest full of magical creatures and strange plants and trees. This film was entirely shot for green screen and features many visual effects. Bas van Bergen, Stef Holtz and Daniëlle Kempen are another three HOT100 participants who worked on this film for their graduation assignments. Projects Ruud has worked on through his company Rupix include music videos for De Jeugd van Tegenwoordig and Fedde Le Grand. His first major project, Ilja Visser, was screened at the opening of Amsterdam Fashion Week 2009. He is currently working as a freelancer at Filmmore on De Sint, Dick Maas’ new feature film, and several other short films.

Ruud Kouwenberg s tud ied

Mul t imedia Des ign at the

Graph ic Lyceum in E ind-

hoven. Dur ing th i s t ime he

completed an in te r nsh ip

at APS Adver t i s ing and the

media depar tment o f PSV

E indhoven. He graduated

in In te ract ive Media and

V i sua l E f fects at the Dutch

F i lm And Te lev i s ion Acad-

emy, Amsterdam, in June

2010 .

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GERBEN KUIPERSemai l_ gerbenku ipers@gmai l .comwebs i te_ www.gerbenk .n l

AN INTERACT ION DES IGNER WITH A VARI -ETY OF SK ILLS AND A PASS ION FOR FRONT-END DEVELOPMENT.

Gerben Kuipers is currently employed by Uphill Battle, a book promotion company based in Utrecht. They pub-lish the Boekenkrant, a newspaper that promotes books and literature in Belgium and the Netherlands. Ger-ben’s work involves all-round mul-timedia development, with a focus on Uphill Battle’s website and video production, and he is also respon-sible for other types of media pro-duction within the company. He has also worked on a variety of free-lance jobs.

During his studies Gerben partici-pated in the Mjuks Goes Europe proj-ect with eight other students. This cross media project revolved around interactive, location-based televi-sion. The group travelled to Swe-den for two weeks and posted mov-ies about local culture, cities and nightlife on a website. Visitors to the site could vote for the group’s next destination and send them off to film other items elsewhere in the country. Gerben has his sights set on starting his own business.

Gerben Kuipers s tudied

Communicat ion and Mul-

t imedia Des ign at the NHL

Univers i ty of Appl ied Sci -

ences in Leeuwarden. He

received h is Bachelor’s

degree in 2010. Gerben

completed h is internsh ip

at Br ight , where he worked

on the 2.0 vers ion of thei r

webs i te. For h i s graduat ion

project Gerben developed

a new webs i te for Twones’

mus ic bookmark ing toolbar.

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PHILIPMANemai l_ ph i l ipmanx@gmai l .com

CONCEPTUAL IS ING NEW WAYS OF COM-MUNICAT ION US ING NEW MEDIA BY FO-CUS ING MORE ON ANTHROPOLOGY THAN TECHNOLOGY.

Philip Man is a new media researcher who wants to incorporate knowledge from a variety of different fields in his research. His beta background means he has a solid foundation for further interdisciplinary research. He realised that new media developments could be conceptualised more in terms of anthropology than of technology. Philip focuses on future developments in new media and is particularly interested in new media that introduces new ways of communication, which often requires and generates new kinds of data. This was the focus of his first project. Using surveillance as the main theme, he explored how marketers cunningly extract useful behavioural data from consumers in the digital realm.

Philip’s work experience also includes the Mobile Tagging project at the MediaLAB Amsterdam, a project commissioned by Sparked and the employment agency Randstad. This project was organised around the development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and virtual space. In this campaign the audience uses their smartphones to interact with physical space. Philip’s ambition is to offer people new ways of communication, not by solely looking at the digital aspect, because he thinks that the strength of tomorrow’s communication lies in the way it connects the virtual with the physical. Xander Stolwijk is another HOT100 participant who worked on the Mobile Tagging project.

After complet ing the Bach-

e lo r ’ s p rogramme Béta-

Gamma at the Un iver s i ty

o f Amsterdam, Ph i l ip Man

cont inued h i s s tud ies by

fo l lowing the Master ’ s p ro-

gramme in New Media at

the same un iver s i ty .

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ERIK VAN MASTRIGTemai l_ e .mast r ig t@gmai l .comwebs i te_ www. l inked in .com/pub/er i k -

van-mast r ig t/1b/196/533

NEW MEDIA STUDENT INTERESTED IN MO-B ILE TECHNOLOGIES AND INNOVAT ION.

Erik van Mastigt started working at the MKB-Nederland, the Royal Dutch association for small and medium en-terprises, on a new media strategy plan and on the implementation of new media and social networking in their business model. MKB-Nederland is the largest entrepreneurs’ asso-ciation in the Netherlands that aims to stimulate the entrepreneurial environment. Among Erik’s many in-terests are new media, Apple, mobile devices, photography, video edit-ing, web development, politics and last but by no means least, soccer.

Erik completed his graduation proj-ect at the MediaLAB. As part of an interdisciplinary team, he helped create the first augmented reality art exhibition in Dutch public space for the Stedelijk Museum Amster-dam. The project illustrates that the social aspect of interaction is as important as the digital compo-nent. This travelling exhibition, which uses the Layar Reality Brows-er, available for iPhone and Android smartphones, is part of the museum’s ARtours programme.

Er i k van Mast igt w i l l soon

rece ive h i s Bache lor ’ s

degree in New Media and

D ig i ta l Cu l tu re f rom Am-

s te rdam Un iver s i ty . He in -

tends to fo l low the Master

p rogramme in New Media

at the same un iver s i ty .

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ELBERT NIEZENemai l_ he l lo@elber tn iezen.n lwebs i te_ www.e lber tn iezen.n l

A REAL NERD WHEN I T COMES TO GRAPH-IC AND INTERACT ION DES IGN, WHO ALSO DOES CODE.

Interaction designer Elbert Niezen’s graduation project Dropword is an iPhone application that enables the sharing of location-based content and information. Dropword allows its users to connect a word to a specific location. Subsequently, people in your network can connect pictures and new words to that word and location. The result is an intuitive and associative mix of words and images linked to places you may have visited.

Elbert currently works as an interaction designer at MediaMonks, the largest independent digital production agency in the Netherlands. His work is truly diverse but he remains focused on graphic and interaction design. And because of the nerd inside of him, he also likes to do the coding. Elbert really enjoys thinking about and creating applications for the iPhone and the iPad. He wants to be the guy that designs and codes the entire application. Elbert’s aspirations include directing a movie or a documentary, setting up his own design studio, or maybe even opening a bicycle shop.

E lber t N iezer f i r s t g radu-

ated as a Graph ic Des igner

f rom the Graph ic Lyceum

Amsterdam. He wanted to

spec ia l i se in in te ract ion

des ign and dec ided to

cont inue h i s s tud ies at the

In te ract ive Media Depar t -

ment at the Hogeschool

van Amsterdam, Un iver s i ty

o f Appl ied Sc iences . For

h i s g raduat ion pro ject he

looked in to enr ich ing the

soc ia l media exper ience

fo r the iPhone.

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KIM NOOIJemai l_ k imnooi j@gmai l .comwebs i te_ www.k imnooi j .n l

I DES IGN WAYS OF INTERACT ION THAT GENERATE ENTHUS IASM FOR SUSTAINABLE PROJECTS .

Interaction designer Kim Nooij is currently working for Butterfly Works, a social design studio oper-ating in emerging economies because they believe in undiscovered poten-tial. Through serious media, social branding and experiential learning, Butterfly Works shares knowledge, triggers creativity and builds sus-tainable businesses. They invent, design and implement social events, and connect people, businesses and organisations. She previously de-signed the gameflow for GetH2O, a mobile game and part of a larger programme for promoting peace and preventing conflict in Kenya. She was also involved in Building Bridges, a peace campaign that encourages and maps peace initiatives with a view to overcoming conflict in Kenya.

Kim’s graduation project, Solar Makers, aims to improve the lives of Kenyans and other Africans by combining education and renewable solar energy technologies. This project started with a toolkit con-taining all the components needed to build a solar light. This toolkit is used during workshops, and partici-pants are challenged to come up with a recyclable design for their solar lamp. Kim hopes to continue work-ing at Butterfly Works and to upscale the Solar Makers projects. The pro-gramme will involve schools, train workshop facilitators and develop the Solar Makers online platform.

K im de Nooi j obta ined her

Bache lor ’ s degree in In te r -

act ion Des ign f rom the Ho-

geschool van Amsterdam,

Un iver s i ty o f Appl ied Sc i -

ences , in 2010 .

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AMANDA VAN NOORDENNEemai l_ amanda@creamanda.n lwebs i te_ www.creamanda.n l

GIVE ME A COMPUTER, LET ME DES IGN, ANIMATE AND EDIT AND I ’ LL BE HAPPY.

During her graduation project Amanda van Noordenne investigated privacy issues on social networking sites. The goal of the project was to present an ideal privacy system for sites such as these. This system would take into account all relevant target groups: the network sites, the users, social media and privacy experts, and interest groups. The project resulted in a thesis that offers good insights into current privacy issues and suggests possible improvements. Besides the thesis, Amanda also made a documentary presenting her research results.

Currently employed as creative at dpdk, Amanda van Noordenne has contributed to several brand campaigns and media strategies. dpdk is an interactive agency which creates and develops brand-specific campaigns for the digital realm. Amanda designs and animates campaign websites, games, banners and print. Campaigns she recently worked on include Baby’s eerste kiekje for Jonge Gezinnen and The Hague Jazz 2010 campaign. She founded Creamanda Design in 2007, specialising in corporate websites, animations and video. Amanda loves working on impressive campaigns and creating beautiful things and hopes to keep on doing so for a very long time to come.

Amanda van Noordenne

s tud ied In te ract ive Media

at the Hogeschool van Am-

s te rdam, Un iver s i ty o f Ap-

p l ied Sc iences . Her Bache-

lo r thes i s dea l t w i th p r ivacy

i s sues on soc ia l network ing

s i tes and examines poss ib le

improvements .

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RAMSESPETRONIAemai l_ ram@trueundergroundproject.comwebs i te_ www.trueundergroundproject.com

FREELANCE F I LMMAKER, FOCUS ING ON DUTCH YOUTH, AWARENESS AND MUS IC.

While studying law Ramses Petronia bought a handycam and downloaded ed-iting programs so that he could make his own videos. By the time he had his Master's degree in International Law, he was more interested in new media and film-making than pursuing a legal career. After an internship in journalism and a film- and direct-ing course, he became a freelance filmmaker, focusing on Dutch youth, awareness and music.

In his final thesis Ramses explored how new media can facilitate the development of alternative music scenes. In his True Underground Project, he travels from country to country and creates music videos for musicians in return for travel costs and a place to stay. His re-search project examines the mix of on- and offline participation that alternative musicians, artists, and actors in the music industry employ in practice. Ramses has worked with five bands, and is taking the project to the next level with crowd fund-ing. In the crowd funding initiative he rewards funders with different funding deals. He intends to protect his content under a Creative Commons license.

Ramses Pet ron ia rece ived

h i s Master ' s degree in In te r -

nat iona l Law f rom Ut recht

Un iver s i ty . He at tended

the Summerschool hos ted

by the Media Academy in

H i lver sum, and i s about to

graduate f rom the Master ' s

p rogramme New Media at

the Univers i ty of Amsterdam.

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MAURICE VAN DE REEemai l_ m.vdree@onl ine .n lwebs i te_ www.por t fo l iomaur ice.n l

INTERACT ION DES IGNER AND FRONTEND DEVELOPER WHO WANTS TO DES IGN AND CREATE USER-FR IENDLY WEBS I TES .

During his studies in communication and multimedia design, interaction designer Maurice van de Ree worked on a variety of successful projects. One of them was a garden design application designed in Photoshop and which used 3D Studio Max to create animations. A large Dutch gardening centre invited him to present the project. For another assignment he created a fitness application for mobile phones for a specific target audience, using Flash Lite. The application creates a personal workout schedule for its users and displays animations demonstrating how fitness machines should be used.

Maurice van de Ree is currently employed as a frontend developer by Websites Nederland, a Dutch web agency that creates and manages websites with a CMS, e-commerce and a mailing system. In the future, Maurice hopes to work for a large web agency where he can focus on interaction design and usability. He intends to work for the largest companies in the world.

Maur ice van de Ree s tud-

ied Communicat ion and

Mul t imedia des ign at The

Hague Un iver s i ty o f Appl ied

Sc iences . He graduated in

2010 . He was an in te r n at

Met r i xLab, where he man-

aged the Usab i l i t yaward.n l .

He created a new webs i te ,

a repor t w i th a l l the web-

s i tes that subscr ibed fo r the

award, and a market ing

p lan to promote the award.

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DAVID SAMPIMONemai l_ dav id@nlgd.n lwebs i te_ www.fes t iva lo fgames .n l

PROJECT MANAGEMENT FOR THE DUTCH GAMING INDUSTRY.

Music technologist David Sampimon works as an event manager for the Festival of Games, a business-to-business event for Dutch companies seeking to profit from digital games.

During his studies David worked on several collaborative projects with his fellow students that resulted in actual products. For example, the Feel the Music project that uses wearable technology to trans-late sound into vibrations that was primarily developed for people suf-fering from hearing loss. Another example is the Geluidenbank proj-ect, a serious game for the visually and mentally impaired. A couch was equipped with a computer, a webcam, a Wii controller, speakers, vibrat-ing plates and an RFID-reader. The couch was developed to expand the perception of the visually and men-tally impaired in an experimental and playful way.

After two years s tudy ing

Gu i ta r and Per fo r mance

at the Rockacademie in

T i lburg , Dav id Sampimon

sw i tched s tud ies and re-

ce ived a Bache lor ’ s de-

gree in Ar t and Techno logy

f rom the Ut recht School o f

the Ar t s . He cont inued h i s

educat ion and recent ly

obta ined h i s Master o f Ar t s

in Eu ropean Media, w i th a

major in Mus ic Techno logy

f rom the same ins t i tu t ion .

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SELENA SAVICemai l_ idea ln ig rad@gmai l .comwebs i te_ www.kuc j ica.org

ARCHITECT AND MEDIA DES IGNER WITH A FOCUS ON PROBLEMS OF STRUCTURE, ORGANISAT ION AND UTOPIAN CONCEPTS OF (RE)BU ILD ING RELAT IONS.

Selena Savic’s work is concerned with social organisation and problems relating to centralised distribution systems. She is working around the question of who produces and who consumes in today's corporate economy. Through deconstructing an industry's chain of capitalisation, Selena wants to create an overview of the current condition of power structures. Selena is interested in methods that can be used to (re)claim ownership of the public space in cities, and the factors that define and limit this space and its use.

An example of Selena’s work is EAT IT! City Simulator. This two-player game exposes the confrontations and conflicts between public and private interests. It is an attempt to structure and analyse current problems in urban planning, as well as more general problems of power distribution through the example of the food industry and its main interest group, the supermarkets. In future projects, Selena wishes to focus more specifically on soft architecture, approaching the subject matter in a technological rather than a sentimental way.

Se lena Sav ic graduated in

U rban P lann ing f rom the

Facu l ty o f Arch i tecture ,

Un iver s i ty o f Be lg rade, af -

te r wh ich she went on to

s tudy Ar tSc ience at the

In te r facu l ty , The Hague,

fo r one year. She recent ly

rece ived her Master ’ s in

Media Des ign and Com-

municat ions f rom the P iet

Zwar t Ins t i tu te , Rot te rdam.

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ANOUK SCHEPERSemai l_ anouk@anoukschepers .n lwebs i te_ www.anoukschepers .n l

COMING UP WITH CREAT IVE CONCEPTS , DES IGNING THEM AND BR INGING THEM TO L I FE . THAT 'S WHAT I L IKE !

For her graduation project in com-munication and multimedia design, Anouk Schepers teamed up with class-mate Rian van den Hurk to make an audiovisual document about the digitisation of cultural heritage in the Netherlands. After complet-ing the documentary Anouk and Rian developed a communication strategy for Het Geheugen van Nederland, a national programme where (cultur-al) heritage institutions can pub-lish their digitised heritage. This strategy covers the challenges that Het Geheugen van Nederland will face in the summer of 2011 and describes how the communication with the dif-ferent target groups needs to be conducted. The strategy will be im-plemented in early 2011.

Anouk hopes to find a job where she can apply her knowledge and creativ-ity, a job where she can develop herself and which covers the many aspects of communication and multi-media design, with a focus on inter-action strategy. In Anouk’s opinion, interaction strategy is the key to appropriate, creative communication, and the challenge lies in finding the right balance between the sender and the receiver of information.

After s tudy ing Pub l ic i ty De-

s ign , a course that main ly

focuses on pr in ted media,

in Antwerp, Anouk Schep-

er s obta ined her Bache lor ’ s

degree in Communicat ion

and Mul t imedia Des ign at

the Avans Hogeschool , Un i -

ver s i ty o f Appl ied Sc iences ,

B reda, spec ia l i s ing in In te r -

act ion S t rategy. The main

courses in th i s spec ia l i sa-

t ion are Communicat ion

and Conceptua l Th ink ing.

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NORALY SCHIETemai l_ nora ly . sch iet@gmai l .comwebs i te_ tw i t te r.com/zaaraah

EXPLORING THE PH ILOSOPHICAL CONSEQUENCES OF THE V IRTUAL ISAT ION OF HUMANITY. CRAZY FOR NEW MEDIA AND GADGETS .

Noraly Schiet is currently studying media and culture at the University of Amsterdam, specialising in new media. She is also attending a minor course in Swedish. Noraly is especially interested in the way emotional human beings interact with naturally static, mechanical digital technology. Modern thinking is based on rationality. We would like to think that we base all our thoughts on rationality, that emotions are not important – but they are! Humans are emotional creatures, which is largely in contrast with emotionless technology.

Noraly worked as a researcher and project manager on the Scryption project at the MediaLAB, Amsterdam. Noraly and her team developed the interactive installation Reflact, which creates awareness about the differences between the real you and digital you, for the Scryption Museum in Tilburg, an interactive museum that focuses on the history and future of written communication. After graduating, Noraly will either start a Bachelor’s course in Philosophy or go to Sweden for an entirely new experience.

Nora ly Sch iet i s s tudy ing

Media and Cu l tu re at the

Un iver s i ty o f Amsterdam,

spec ia l i s ing i s New Media.

Her bachelor thes i s dea l s

w i th the connect ion be-

tween the rea l body and

d ig i ta l ident i ty , and how

th i s i s re lated to the con-

cept of the cyborg.

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CASPER SCHIPPERemai l_ mai l@perceptor.n lwebs i te_ www.perceptor.n l

PERCEPTOR WORKS ACROSS MEDIA AND DISCIPL INES TO CREATE IMMERS IVE NARRA-T IVES THAT EXAMINE AND INSP IRE .

Casper Schipper first studied graph-ic design at the Royal Academy of Arts in The Hague, where his grad-uation project was an interactive installation visualising the con-sequences of Einstein’s Theory of Special Relativity. His interest in working at the intersection of design, art and science led to a Master of Science degree in Media Technology at Leiden University, with an exchange programme at the Design|Media Arts course at UCLA. After working on experimental in-terfaces, interactive installations and creative research methods, his final project, made in collaboration with Bastiaan Terhorst, was an ac-cessible, illustrated book on the relativity of perception.

Casper runs a graphic design studio, PERCEPTOR, together with Bastiaan Terhorst. PERCEPTOR tackles inde-pendent and commercial projects that use graphic and interface design, often for use in autonomous inter-active systems and installations. Their work embraces unstable media, scientific methods and tinkering. PERCEPTOR aims to redefine the bound-aries of interactive space, visual language and our understanding of reality. In realising their proj-ects, PERCEPTOR does not fear code, hardware or comprehensive research. Casper and Bastiaan’s collabora-tive work crosses different media and disciplines to create immersive narratives that both examine and inspire.

Casper Sch ipper complet -

ed a Master ' s degree in

Sc ience in Media Techno l -

ogy at Le iden Un iver s i ty .

He has worked as a graph ic

des igner at Den Haag CS,

Buro Pet r van B lok land &

C laud ia Mens and fo r Jan

He i jnen.

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SONJA VANESSASCHMITZemai l_ contact@cont ro la r te l i te .comwebs i te_ www.cont ro la r te l i te .com

PRESS CONTROL + ART + EL I TE

Sonja-Vanessa Schmitz is a mixed media artist who draws on her scientific background when exploring the boundaries between knowledge and imagination, fact and fiction. She was born in Germany and now lives and works in the Netherlands. Sonja’s projects are about developing narrative storylines and philosophical concepts, presented in a wide range of technical mediums such as 3D animation, illustration, data visualisation, photography, installations, sculpture, and simple electronics. She mixes science fiction themes with scientific facts and elements from pop culture and kitsch. Her projects and art exhibitions can be viewed on her website, Press Control + Art + Elite.

During her study Sonja specialised in computer graphics and electronics and conducted theoretical research in philosophy and natural sciences. This research spanned physics, astronomy and microbiology, giving her art an empirical foundation. One of her very recent projects, The Large Haredron Collider, is based on the Large Hadron Collider at CERN in Switzerland. Computer-generated images and 3D animations reveal intangible elements, and the graphics explain fictive technological processes or display manuals of pseudo-scientific inventions. The properties of space and materiality play a substantial role in our environment. What are things made of? What holds them together?

Son ja-Vanessa Schmi tz

completed a Bache lor o f

F ine Ar t s w i th a Major in

Media Ar t at the Minerva

Academy in Gron ingen,

fo l lowed by a Major in In -

te ract ive Media and Env i -

ronments at the F rank Mohr

Ins t i tu te in Gron ingen.

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WENDYSEGAARemai l_ wdsegaar@gmai l .comwebs i te_ www.wends .n l

A YOUNG INTERACT IVE MEDIA PROFES-S IONAL, READY FOR THE B IG BUS INESSES !

As a student in communication and multimedia design, Wendy Segaar gained a great deal of experience in different fields through her in-ternships. At Merge Media BV, an agency that develops cross medial communication programmes, she was responsible for content production, as well as conducting and editing video interviews. Wendy also inves-tigated how different media plat-forms could be used in high school classrooms for Stichting Nederland Kennisland. She produced video- and text-based manuals, assisted with the implementation and evaluation of workshops for teachers and stu-dents, and moderated the teachers' and students' blog.

For her graduation project at the MediaLAB in Amsterdam, Wendy was the team leader and production manager for Transmedia, commissioned by the Dutch women’s magazine Libelle and Sanoma Publishing. Her team of pro-fessionals from various fields came up with the concept, design and a trailer for an online drama series. In the next few years Wendy wants to specialise in transmedia storytell-ing, so that she can be involved in projects that incorporate this beau-tiful technique, and create online fictional drama series or an online/offline campaign for (new) brands, organisations or art projects.

Wendy Segaar s tud ied

Communicat ion and Mul t i -

media Des ign at the Hoges-

chool van Amsterdam, Un i -

ver s i ty o f Appl ied Sc iences ,

and graduated f rom the

In te ract ive Media Depar t -

ment . She was a s tudent

ass i s tant fo r the in t roduc-

to ry course in In te ract ive

Media.U

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GISELLE SEGURA GELINKemai l_ g . sg@l ive .comwebs i te_ www.g i se l leseguragel ink .n l

GRAPHIC DES IGN, ANDROIDS, COMPUTERS , DATA V ISUAL ISAT ION, GADGETS , MULT IMEDIA, SOCIAL MEDIA, STOP MOT ION, NEW MEDIA, 8B I T, GAMES, SOLDER ING, SPANISH COOKING, BARCELONA.

Graphic designer Giselle Segura Gelink is a student at the Willem de Kooning Academy and works as a freelance designer at her own company. She intends to continue this line of work after she graduates. Giselle and her fellow students developed a moving data visualisation for the TEDx Rotterdam conference, which she performed on stage. In collaboration with a classmate, she also designed an iPhone application, which, by questioning everyday situations, challenges people to think about political issues on a daily basis and helps them make choices for forthcoming elections.

Giselle is an inspiring and dynamic graphic designer who wants to work on a wide variety of projects, with different people and utilising multiple disciplines. She also intends to expand her skills in data visualisation, the visual arts, programming, and continue developing her iPhone application, which in her opinion is one of the most interesting projects she worked on so far.

Gise l le Segura Gel ink i s

cur rent ly a Graph ic Des ign

s tudent at the Wi l lem de

Koon ing Academy, Rot -

te rdam. Before that she

graduated f rom the Graph-

ic Lyceum Rot te rdam. She

spec ia l i ses in c ross media

des ign. G i se l le w i l l beg in

her in te r nsh ip at des ign

s tud io Due l in The Hague

in September 2010 , and wi l l

g raduate in May 2011 .

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PIEN VAN DER STEENemai l_ mai l@pienvanders teen.n lwebs i te_ www.p ienvanders teen.n l

CREAT IVE AND CRIT ICAL TH INKER WITH THE AMBIT ION TO CONTR IBUTE TO A HEALTH IER AND SMARTER WORLD US ING NEW MEDIA AND DIGITAL TECHNOLOGY.

Pien van der Steen works as a proj-ect manager at HOLY Animatieplat-form, an organisation that develops animation projects and educational tools and services. HOLY considers animation a pre-eminent means of communication to induce teenagers to think critically about social is-sues such as sustainability, freedom and human rights. Pien’s particular interest lies in philosophy and new media with a focus on digital music technology and culture.

Her Master’s thesis Het muzikaal ma-chinewezen en virtuele lichamelijk-heid (The musical machine-being and virtual embodiment) was a theoreti-cal and philosophical exploration of the ways in which musicians using digital technology form cyborgian figures and what this means for the embodiment of digital music. Despite her great love of music, Pien does not pursue a career in the music industry; rather, she prefers creating and sharing knowledge to encourage the world to become more socially aware, using new media and digital technology. In the future, Pien hopes to combine her current line of work with teaching and re-search in the field of new media, digital technology and education, with a focus on youth issues.

P ien van der S teen re-

ce ived a Bache lor ’ s de-

gree in S tud ies in Ar t s and

Cu l tu re f rom E rasmus Un i -

ver s i ty , in Rot te rdam. Fo l -

lowing th i s she completed

a Master ’ s p rogramme in

New Media and D ig i ta l Cu l -

tu re at Ut recht Un iver s i ty .

She was commiss ioned by

the Waag Soc iety and ROC

West -B rabant to co-deve l -

op a workshop fo r teachers

about the use of games ,

and espec ia l l y MMORPGs,

fo r educat iona l purposes .

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XANDERSTOLWIJKemai l_ x . s to lw i j k@student .uva.n l

INFORMAT ION, ELECTRONICS, MEDIA, MARKET ING, PUBL ISH ING, NEW MEDIA.

Xander Stolwijk is a project manager engaged in the design and development of communication systems in new media. During his studies in media and marketing, he translated off- and online publishing products into cross media applications, such as Mijn Volkskrant, a personalised online news service that combines offline media (a newspaper) and a virtual news platform.

His thesis focused on generating publicity for a manual about the application and use of EM (Effective Microorganism), a popular microbial technology developed in Japan. He investigated various target groups and communication channels for effective publicity and pure niche marketing. His interest in a theoretical approach led Xander to research new media across a broader spectrum, in which he focused on subject material such as wiki's, social media, mobile media and surveillance. His work experience includes the Mobile Tagging project at the MediaLAB Amsterdam, commissioned by Sparked and the employment agency Randstad. This project was organised around the development of an offline QR-campaign linked to the Internet, that creates a direct link between physical and virtual space. In this campaign the audience uses their smartphones to interact with physical space. Philip Man is another HOT100 participant who worked on the Mobile Tagging project.

Xander S to lw i j k s tud ied In -

fo r mat ion and E lect ron ics ,

fo l lowed by a course on

Media, Market ing and Pub-

l i sh ing at the Hogeschool

van Amsterdam, Un iver s i ty

o f Appl ied Sc iences . He

then completed a pre-

Master in New Media at the

Un iver s i ty o f Amsterdam.

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BREE TAHAPARYemai l_ message4bree@gmai l .comwebs i te_ www.d ig ib reet .n l

A CRIT ICAL, POS I T IVE-MINDED AND CRE-AT IVE SP IR I T, WITH A PASS ION FOR NEW ME-DIA AND A LOVE OF ART.

Studying new media at the University of Amsterdam, Bree Tahapary devel-oped an interest in the concept of space when it comes to new media. He completed his graduation project at the MediaLAB. As part of an inter-disciplinary team, he helped create the first augmented reality art exhi-bition in the Dutch public space for the Stedelijk Museum Amsterdam. The project illustrates that the social aspect of interaction is as impor-tant as the digital component. This travelling exhibition, which uses the Layar Reality Browser, avail-able for iPhone and Android smart-phones, is part of the museum’s AR-tours programme.

The social implications of new me-dia is another topic that inter-ests Bree. He also participated in the Metareporter project, a website about how new media are portrayed on a daily basis in Dutch newspapers. Bree is also a web editor for Buka Mulu, a website for Dutch Moluccan youth aspiring to empower their po-sition in Dutch society. What Bree’s future will look like is something only time can tell – for now he shapes it to involve a creative mind, critical thinking, social in-teraction and a never-ending pas-sion for the arts.

Bree Tahapary i s s tudy ing

New Media at the Un iver -

s i ty o f Amsterdam. Af te r

rece iv ing h i s Bache lor ’ s

degree, he hopes to ga in

an in te r nsh ip where he

can acqu i re the necessary

work ing exper ience. He

a l so in tends to fo l low the

Master ' s p rogramme in New

Media at the Un iver s i ty o f

Amsterdam.

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BASTIAAN TERHORSTemai l_ mai l@perceptor.n lwebs i te_ www.perceptor.n l

PERCEPTOR WORKS ACROSS MEDIA AND DISCIPL INES TO CREATE IMMERS IVE NARRAT IVES THAT EXAMINE AND INSP IRE .

Even though Bastiaan Terhorst’s official diploma from the Willem de Kooning Academy reads ‘Traditional Animation’, he spent as much time programming and designing as he did animating. Because of the scope of his interests, it was a logical step to pursue a Master of Science degree in Media Technology at Leiden University. He runs PERCEPTOR, a graphic and interactive design studio with graphic designer Casper Schipper, whom he met at the same programme at Leiden University. During their studies they collaborated on several projects, using gestural interfaces, interactive installations and unconventional research methods. PERCEPTOR tackles both independent and commercial projects in the areas of graphic and interface design, often for use in autonomous interactive systems and installations. Their work embraces unstable media, scientific methods and tinkering. PERCEPTOR aims to redefine the boundaries of interactive space, visual language and our understanding of reality. In realising their projects, PERCEPTOR does not fear code, hardware or comprehensive research. Casper and Bastiaan’s collaborative work crosses different media and disciplines to create immersive narratives that both examine and inspire.

Bast iaan Ter hor s t has a

Master o f Sc ience degree

in Media Techno logy f rom

Le iden Un iver s i ty . Before

s ta r t ing PERCEPTOR, he

worked as a des igner at

V iv i f ied, Netbytes and S tu-

d io Micha K le in .

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JELTE TIMMERemai l_ je l te . t immer@gmai l .comwebs i te_ www.setuput recht .n l

CR IT ICAL TH INK ING WHEN NEW MEDIA BE-COMES CULTURE.

Jelte Timmer is a critical research-er in the field of contemporary digi-tal culture. Creativity – in theory or in the exploration of new media technology – has always been a focal point in Jelte’s career. Jelte was a research and concept development intern at Mediamatic Foundation in Amsterdam. Working at Mediamatic showed him how playing with tech-nology enables us to ask questions about its place in contemporary cul-ture. In a world where new media be-comes culture, thinking critically about what these new technologies mean to us and our culture is of vital importance.

Jelte’s current employer, SET-UP Utrecht, is trying to create a platform for the contextualisation of new media culture. Reflecting on a changing technological society, and bridging abstract theoretical thought and the practice of every-day life will remain Jelte’s primary interests. As the Utrecht centre for new media culture, SETUP will be a way for Jelte to satisfy these in-terests, but he is keeping an eye open for whatever comes his way.

After receiving a Bachelor’s

degree in Social Psychology,

Jelte T immer continued his

education with a Master's

degree in Creative Develop-

ment from the Professional

School of the Arts in Utrecht,

followed by another Master's

degree in New Media and

Digital Culture from Utrecht

University. His graduation the-

sis focused on the presence

of neoliberal philosophy in

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EGBERT VEENSTRAemai l_ egber tveenst ra@gmai l .comwebs i te_ h t tp ://egber tveenst ra .com

BE ASTONISHED BY THE WORLD AND INTERPRET CLEVER IDEAS FOR TH IS ALREADY ASTONISH ING WORLD.

Communication and multimedia designer Egbert Veenstra is convinced that the objects we use in daily life should be obvious in their interaction and almost unnoticeable in their use. He likes to come up with solutions that seem obvious once they have been formulated but almost unattainable when you are trying to grasp them. Egbert is currently employed by Catawiki, the first worldwide trading platform for collectibles where the trade is based on a centralised catalogue. Like Wikipedia, this catalogue is maintained by the users themselves.

For his graduation project, Egbert teamed up with two fellow students and created Credeble, a web application that manages expenses for a group. Contrary to some student projects that never leave the beta, prototype or design stage, their application is now used by approximately 1400 people around the world. Egbert was also one of the three-person team behind the Google Switch phone hoax in 2006. Before touch phones even existed, they designed such an ideal mobile device and sent some weblogs a picture of it, along with a rumour about Google and Samsung working on it together. Within weeks that same picture was seen all over the world on blogs and websites.

Egber t Veenst ra rece ived

h i s Bache lor ’ s degree in

Communicat ion and Mul -

t imedia Des ign f rom the

NHL Un iver s i ty o f Appl ied

Sc iences in Leeuwarden.

A couple of years in to h i s

s tudy he deve loped an

in te res t fo r in te ract ion

des ign. He i s pass ionate

about des ign ing in te rac-

t ions and creat ing in te r -

faces that a re pred ictab le

and in tu i t i ve .

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HENK VAN DER VELDENemai l_ henk@hek jenetwork .n lwebs i te_ www.hek jenetwork .n l

3D MODELLER AND ANIMATOR, USAB IL I TY DES IGNER AND CO-FOUNDER OF #HEKJE .

Communication and multimedia de-sign graduate Henk van der Velden never wants to stop learning. Be-ing a student led to new experienc-es and there is no reason why that should stop now that he has gradu-ated. During his studies he worked at AR Digital Mastering BV, where he made video clips, animations, TV commercials and DVD menu designs. Henk recently teamed up with Ron Planken to develop an improved ver-sion of TreinTijden, an Android ap-plication that enables users to plan their train trips. Previous proj-ects include 3D models, photographs and sculptures.

Henk started the creative company #hekje with Patrick Davelaar and Jeroen Wielheesen. #hekje mainly fo-cuses on video communication, motion graphices and (3D)animation as tools to convey their clients’ messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book explaining the basics of audio, video and video communication. Henk is dedicated to #hekje and wants to build up a suc-cessful, creative company that has a unique look and feel to it.

Henk van der Ve lden s tud-

ied Communicat ion and

Mul t imedia Des ign at the

HAN Un iver s i ty o f Appl ied

Sc iences in Ar nhem, where

he became espec ia l l y in -

te res ted in usab i l i t y de-

s ign and 3D model l ing . He

completed h i s g raduat ion

pro ject at Tr iMM Tra in ing

and In te ract ive Mul t iMedia

in the Nether lands . H i s fa-

vour i te too l s a re 3D S tud io

Max, Photoshop, F i reworks

and Sony Vegas .

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LISET VERSCHOOREemai l_ i se tver schoore@gmai l .comwebs i te_ www.mevrouwl i set .n l

YOUNG COMMUNICAT ION AND MULT IMEDIA DES IGN PROFESS IONAL, BLOGSTER, INTERESTED IN NEW MEDIA AND INNOVAT ION.

Communication and multimedia designer Liset Verschoore – ‘mevrouwliset’ on Twitter – is a true all-rounder who is constantly searching for creative, practical solutions in her daily work. Liset specialises in co-creation, social media, marketing, photography, usability, accessibility and management for multimedia projects. She works for the Dutch government as a new media advisor and is tasked with involving the public or target groups in different stages of policy development and complex technical or political debates. In addition, she is a blogster, a fashion-addict sharing her outfits and thoughts on the Internet.

Characteristic of Liset is that she knows what she wants. Her creative talent is always expressed in quirky, practical ideas. She combines on- and offline in all aspects of her life. This means that she understands the new citizen or consumer very well. She can communicate effectively and has gained many years of experience by managing her own personal brand. The messages she may (or may not!) post on her Facebook, Twitter or Hyves are true reflections of her life. Knowing which emotions to share with people (read: target group) is one of her natural talents.

L i set Ver schoore recent ly

g raduated in Communica-

t ion and Mul t imedia Des ign

at The Hague Un iver s i ty

o f Appl ied Sc iences . She

completed her in te r nsh ip

at the Cent rum Pub l iek -

spar t ic ipat ie (Cent re fo r

Aud ience Par t ic ipat ion) ,

work ing as a soc ia l media

consu l tant .

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EDWIN VERSTRATENemai l_ in fo@bureauvers .n lwebs i te_ www.bureauvers .n l

ALWAYS LOOKING FOR NEW WAYS TO DE-S IGN AND REPRESENT INFORMAT ION. NO BOUNDARIES ALLOWED.

Edwin Verstraten is an independent communication and multimedia de-signer with a passion for art, tech-nology, science, the representation of information and human emotions and interactions, and creating hy-brids of all of the above. Edwin believes that designing information in a meaningful way is one of the primary responsibilities of media designers. He founded his own compa-ny, Bureau Vers, and in his designs, he is always looking for the most suitable media to get the message across. Currently Edwin is working on different applications and web-sites and is exploring the potential of augmented reality and layering.

His graduation project, Type-e-mo-tion, is about the representation of information. This chat-application explores the possibilities of digi-tal typography and communication. It shows the feeling behind a chat message. By using design elements and typographic elements, position and colour, it interprets the feel-ing behind a message. An emotion-model behind the application analy-ses emotion words using two values: arousal and pleasantness. This makes it possible to make an accurate de-cision. Moreover, the application can also adapt to the user.

Edwin s tud ied Commu-

n icat ion and Mul t imedia

Des ign at the Avans Ho-

geschool , Un iver s i ty o f

Appl ied Sc iences , B reda.

He completed h i s in te r n-

sh ip at the mul t id i sc ip l inary

des ign agency Fabr ique in

De l f t . H i s g raduat ion pro j -

ect ca l led Type-e-mot ion

i s a chat appl icat ion that

exp lo res the poss ib i l i t ies o f

typograph ica l ly represent -

ing emot ions in chat con-

ver sat ions .

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NATALIE VIJLBRIEFemai l_ nv i j lb r ie f@gmai l .comwebs i te_ www. l inked in .com/pub/

nata l ie -v i j lb r ie f /13/662/653

SPECIAL ISED IN COMBIN ING THEORY AND PRACT ICE OF SOCIAL MEDIA TO CREATE CAREFULLY CONSIDERED BUS INESS STRATEGIES .

Natalie Vijlbrief’s expertise includes social media, new media, intermediality, cross media research, usability research, communication, social media marketing, and consultancy. She blogs about the use of social media for marketing purposes on a Dutch blogsite called Bijgespijkerd. Natalie has previously worked in web design, taking care of the concepts and the architecture as well as the project management.

Natalie completed her internship at the Nederlands Uitburo, where she conceptualised a social media strategy, based on research of the target audience, the market, the business goals and the current use of social media. She also made recommendations for existing tools, and discussed the possibilities that exist for creating personalised tools that perform a similar function. Natalie’s ambition is to become a consultant in social media. She is interested in the theory as well as the practice and would like to combine these in a function where she advises companies on their communication and business strategies. She has a special interest in applying these strategies for cultural or educational institutions.

Nata l ie V i j lb r ie f rece ived

her Master s ’ degree in New

Media and D ig i ta l Cu l tu re

f rom Ut recht Un iver s i ty . She

has a Bache lor ’ s degree in

Comparat ive Ar t s and fo l -

lowed many ext racur r icu la r

courses in p rogramming,

computer sc ience and cu l -

tu re . Her thes i s dea l s w i th

the ef fects o f soc ia l media

on home, work and publ ic

soc ia l spaces .

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SJOUKEVISSERemai l_ mai l@s joukev i s se r.n lwebs i te_ www.s joukev i s se r.n l

MULT IMEDIA WITH EDUCAT ION, A USEFUL COMBINAT ION. CREAT ING MATER IAL FOR THE NEXT GENERAT ION, THAT’S MY FASCI -NAT ION.

Sjouke Visser is a multimedia and graphic designer, who specialises in developing educational tools such as games, animations and websites. He currently works for Noordhoff Uitgevers in Groningen, one of the largest publishing companies in the Netherlands. Noordhoff is widening the scope of its multimedia teach-ing aids for schools to meet the requirements of an increasingly digitised world.

He gained experience in poster printing and house-style design during previous internships at ad-vertising and web design agencies. During his studies he developed educational games such as Pulsar, which explains the physics of elec-tricity. To do this he used graphic elements drawn in Adobe Fireworks, which were made into an interactive design in Adobe Flash. An intern-ship at Noordhoff Uitgevers where he created a learning environment as his graduation project resulted in a permanent position that enabled him to become involved with several large multimedia projects. He turns the publisher’s ideas into digi-tal prototypes for products such as learning portals for teachers and students, and educational material for a variety of teaching methods. Sjouke envisions a bright future where the combination of education and innovation is becoming more im-portant. His goal is to participate in the development of the digital education of the future.

S jouke V i s se r s tud ied Com-

municat ion and Mul t imedia

Des ign at the NHL Un iver -

s i ty o f Appl ied Sc iences

in Leeuwarden, where he

focused h i s techn ica l and

graph ic sk i l l s on c reat ing

educat iona l games .

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ROB DE VORMERemai l_ rob@de-vor mer.n lwebs i te_ www.de-vor mer.n l

SK IP ALL THE BL ING BL ING AND UNNECESSARY STUFF.

Rob de Vormer is a minimalistic, multimedia designer with an eye for clear concepts and designs. During his studies in communication and multimedia design, he developed many projects, from designing logos and video games to shooting commercials and building new installations. In his second year he chose to specialise in interaction strategy, which he says taught him how to develop clear concepts for branding from the perspective of the entire production process. He realised the importance of being loyal to a vision and developing unambiguous, coherent concepts for a strategy or brand.

His graduation project is an iPhone application called Geomuze that is all about the richness of our everyday surroundings and their value to designers. Geomuze is a platform that allows its users to capture inspiration in the physical world – by taking pictures and describing the environment from their own point of view – and enables them to share that inspiration with people who are close by. Geomuze was developed in collaboration with Alwin Zwets. Alwin was responsible for the technical realisation and usability; Rob took care of the design and strategy of the application.

Rob de Vor mer has a Bach-

e lo r ’ s degree in Commu-

n icat ion and Mul t imedia

Des ign f rom Avans Hoge-

school , Un iver s i ty fo r Ap-

p l ied Sc iences , in B reda.

He in tends to fo l low the

Master ' s p rogramme Des ign

Cu l tu re at the VU Un iver s i -

ty , Amsterdam.

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DIEDERIK VRIJHOEFemai l_ dv r i jhoef@gmai l .comwebs i te_ www.d ieder ikv r i jhoef .n l

TRY ING TO IMPROVE THE WORLD BY GET -T ING THE MOST OUT OF CREAT IVE PEOPLE .

Diederik Vrijhoef recently gradu-ated from the HAN University of Ap-plied Sciences as a communication and multimedia designer. He is one of the initiators of the New Juice Festival, an art and technology event in Arnhem that that provides young artists and creatives with a place to exhibit their work. One day of the event was dedicated to intro-ducing these artists to businesses so that they could present their re-search, vision or work. Diederik has published several articles about leadership and management in large companies.

Diederik is currently working for the Dollypop Foundation. Dolly-pop is an innovative and creative organisation whose vision is that combining multiple disciplines will lead to better, faster and innova-tive results. He is also the project leader of CRE-AID, where he helps businesses devise solutions to their problems. He presents social media workshops and is developing a socially engaged art project in Arnhem, where he teaches children to express themselves in creative ways. Diederik wants to start his own company, consulting and advis-ing businesses so that they can be more creative and innovative.

Dieder ik Vr i jhoef g raduat -

ed in Communicat ion and

Mul t imedia Des ign f rom

the HAN Un iver s i ty o f Ap-

p l ied Sc iences in Ar nhem

in May 2010 . H i s g raduat ion

pro ject invo lved mak ing

and implement ing a soc ia l

media s t rategy fo r the Do l -

l ypop Foundat ion. He spe-

c ia l i ses in soc ia l media and

pro ject management .

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MARTIJN VAN DER WIELENemai l_ in fo@mart i jnvanderwie len.n lwebs i te_ www.mart i jnvanderwie len.n l

INTERESTED IN PERCEPT ION AND WAYS TO COMMUNICATE THROUGH INTERACT IVE AUGMENTED V ISUALS . IMMERS ION IS THE KEY!

During his studies Martijn van der Wielen discovered that his greatest interest is in creating audiovisual projects: filming, producing, editing, post-production, motion graphics, 3D animation, and so forth. He only started making his visuals interactive – with the aid of sensors – during his graduation project. His paper on how augmented reality can contribute to the immersion of video installation art was the first step towards his graduation project Bonzo.

Bonzo is an interactive, three-dimensional, animated character projected on a wall behind a public trashcan. Infrared sensors placed inside the trashcan detect pedestrians and discarded trash. The character interacts with the users by trying to get their attention and making them understand that he wants to eat some trash. He eats any trash he is given and thanks the passers-by in different ways. Bonzo was designed as a huggable, moving character so that he can connect emotionally with people and encourage them to keep the streets clean. Martijn thinks the combination of augmented visuals and intuitive interaction is a very powerful form of communication. He wants to explore this terrain further, and is looking for new ways to develop himself, not only his conceptual capabilities, but his visual knowhow as well.

Mart i jn van der W ie len

ho lds a Bache lor ' s degree

in Communicat ion and

Mul t imedia Des ign f rom the

Avans Hogeschool , Un iver -

s i ty o f Appl ied Sc iences , in

B reda.

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JEROEN WIELHEESENemai l_ je roen@hek jenetwork .n lwebs i te_ www.hek jenetwork .n l

V IDEO EDITOR, V ISUAL ART IST , CO-FOUND-ER OF #HEKJE .

Communication and multimedia design graduate Jeroen Wielheesen never wants to stop learning. Being a student led to new experiences and there is no reason why that should stop now that he has graduated. Je-roen’s internship at the audiovisu-al production company De Grote Jon-gens fostered his interest in video, which led to his minor, as well as to him producing videos for #hekje, and eventually making videos for the Dollypop Foundation. For his gradu-ation project Jeroen researched streaming media at Dollypop.

Jeroen started the creative company #hekje with Patrick Davelaar and Henk van der Velden. #hekje mainly focuses on video communication, motion graphices and (3D)animation as tools to convey their clients’ messages. #hekje also organises workshops on video and video editing and has published volgens #hekje (according to #hekje), a book ex-plaining the basics of audio, video and video communication. Like his partners, Jeroen is dedicated to #hekje and wants to build up a suc-cessful, creative company that has a unique look and feel to it.

Jeroen Wie lheesen s tud ied

Communicat ion and Mul t i -

media Des ign at the HAN

Un iver s i ty o f Appl ied Sc i -

ences in Ar nhem, where

he deve loped an in te res t

in v ideo and an imat ion. He

completed h i s g raduat ion

pro ject at Do l lypop.

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LORENA ZEVEDEIemai l_ lo renazevedei@gmai l .comwebs i te_ www.linkedin.com/in/lorenazevedei

YOUNG MULT ID ISCIPL INARY RESEARCHER WHO WANTS TO PART IC IPATE IN NEW, INNOVAT IVE CROSS MEDIA PROJECTS .

Lorena Zevendei was a research intern for the Public 2.0 project, a collaboration between the Netherlands Media Art Institute and the Institute of Network Cultures, both located in Amsterdam. Public 2.0 involves ongoing research relating to cultural collections and the public. Her internship enabled her to work in a field entirely new to her, namely media and video art. This extremely fruitful experience opened up new horizons. As a continuation of this research she will conduct more extensive research later this year into curators´ needs as users of the collection of Netherlands Media Art Institute.

Lorena works as a voluntary librarian at the Max Euwe Centrum in Amsterdam. Her tasks here include database management, website administration, creating a new library system, helping customers with their research, and occasionally helping to organise new exhibitions. After she receives her Master’s degree Lorena intends to continue studying communication and new media, and participate in new and challenging projects that relate to cultural developments in the digital environment.

Lorena Zevendei graduated

as a L ibrar ian and Informa-

t ion Scient ist f rom the Uni-

vers i ty of Bucharest and was

an Erasmus student at the

Univers i ty of Amsterdam. In

2008 she started the Mas-

ter’s programme Book and

Digital Media Studies at

Leiden Univers i ty. Her f inal

thesis examines the Nether-

lands Media Art Inst i tute's

t rajectory towards web 2.0.

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ALWIN ZWETSemai l_ he l lo@alwinzwets .n lwebs i te_ www.a lw inzwets .n l

US ING EVERYTH ING AND NOTHING TO CRE-ATE SOMETHING RACY. F IND ME WHERE TECHNOLOGY, CONCEPTS AND DES IGN MEET.

During his studies in communication and multimedia design, Alwin Zwets created several, mostly technology-based objects. These ranged from a staged student room that inter-acts with its users once they sit on the couch to a learning expe-rience exhibit for Naturalis, the National Museum of Natural History in Leiden, the Netherlands, in which the user can learn about botanical and taxonomic research. Specialised in creative technology, his Bach-elor’s programme in Communication and Multimedia Design taught Alwin the skills required to design and develop concepts as well as end products.

His graduation project is an iPhone application called Geomuze that is all about the richness of our every-day surroundings and their value to designers. Geomuze is a platform that allows its users to capture inspiration in the physical world – by taking pictures and describ-ing the environment from their own point of view – and enables them to share that inspiration with people who are close by. Geomuze was de-veloped in collaboration with Rob de Vormer. Alwin was responsible for the technical realisation and us-ability; Rob took care of the design and strategy of the application.

Alwin Zwets obta ined h i s

Bache lor ’ s degree in Com-

municat ion and Mul t imedia

Des ign at the Avans Hoges-

chool , Un iver s i ty o f Appl ied

Sc iences , B reda. He has

been f ree lanc ing under the

name 2L i te r s ince h i s re -

cent g raduat ion . A lw in w i l l

cont inue h i s educat ion at

Le iden Un iver s i ty , fo l lowing

the Master ’ s course in Me-

d ia Techno logy.

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Prog ramme_

Product ion_

Suppor ted by_

V i r tuee l P la t fo rm HOT100 2010

p rog ramme book le t ed i to r s_

Des ign_

Pr in t_

Contact_

A PDF o f th i s book le t can be

down loaded f ree o f cha rge a t_

Klaas Kuitenbrouwer

Merel Willemsen

Ministry of Education, Culture and Sciences / OCW

Mark Poysden Merel Willemsen

WVDV / Willem, Walewijnwww.studiowvdv.nl DonMail / cultural publications bv

Virtueel PlatformDamrak 70, 1012 LM Amsterdam The Netherlands+ 31 (0)20 - 6273758 info@virtueelplatform.nl www.virtueelplatform.nl facebook.com/virtueelplatform.nl twitter.com/virtueelp

www.virtueelplatform.nl/hot100

We would like to thank all the Virtueel Platform HOT100 for their fantastic contributions and participation in the event; PICNIC for hosting the HOT100 on 23 September 2010; the educational institutions for nominating their most talented students; and NIMk, NLArchitects, NRC and Nanette Hoogslag, Arts Holland / UitBuro, SetUp Utrecht, Urban Park Laboratory, Philips Design and the Municipality of Eindhoven for their input.

Photog raph o f Rob Heb ing by E r i k K roes

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