villeroy & boch

Villeroy & Boch AG - Tableware Division Presentation – 2010 02

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Villeroy & Boch. Villeroy & Boch. Bath and Welness DivisionBath and Welness Division

Prior consent required for publication of content or extracts of the presentationPrior consent required for publication of content or extracts of the presentation.. February 2010. 2009 Figures available end March 2010.February 2010. 2009 Figures available end March 2010.

Villeroy & Boch. Villeroy & Boch. Bath and Welness DivisionBath and Welness Division

Prior consent required for publication of content or extracts of the presentationPrior consent required for publication of content or extracts of the presentation.. February 2010. 2009 Figures available end March 2010.February 2010. 2009 Figures available end March 2010.


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Villeroy & Boch...Villeroy & Boch...Villeroy & Boch...Villeroy & Boch...

• has been a family owned company for 260 years.

• was founded in 1748 by François Boch.

• is today an international and renowned lifestyle company offering solutions for private homes and project business.

• has been a public limited company since 1987 and has been listed on the stock exchange since 1990.

• is represented in more than 125 countries throughout the world.

Head office / Old Abbey in Mettlach


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260 Years Villeroy & Boch.260 Years Villeroy & Boch.260 Years Villeroy & Boch.260 Years Villeroy & Boch.

1748

The ceramic manufactory was founded in Lothringen.

1836Following amalgamation of the 2 rivals, the company Villeroy & Boch was born.

1852Beginning of tile produc-tion, followed by start-up of the mosaic production in Mettlach.

1899Start of the large scale produc-tion of sanitary goods in Merzig.

1982Villeroy & Boch is re-structured, decentralised basis; with 3 divisions: sanitary, tiles, tableware/crystal.

1990

Villeroy & Boch starts trading on the stock exchange.

1998250th jubilee. Evolution from ceramic producer into a lifestyle supplier with the vision of "My House of Villeroy & Boch".

2000Acquisition of a Swedish sanitary and fittings producer by the name of AB Gustavsberg; take-over of Svenska Badkar AB.

2004

2001Take-over of the Austrian bathroom furnishings manufacturer db, the Belgian company Acomo and the Italian company Itema. Lifestyle segmentation.

2005

German Business Innovation Award for NewWave Caffè

1766In Septfontaines, not far from the fortress of Luxemburg, the industrial production started.

2002

1999Take-over of the Dutch Co Ucosan Holding. Formation of a new "Wellness" division.

Acquisition of 3 sanitaryware production locations in Mexico

Consolidation of the “Bath” and “Wellness” divisions. Restructuring of the “Tiles” division into a GmbH.

Organisational restructuring: Integration of the two divisions “Bathroom & Kitchen” and “Tiles”; start-up of Project Business.

2007

2006

1809Beginning of ceramic production in Mettlach. Since 1842 headquarters of the international group.

Taking over of 80% of the Thai sanitary manufacturer Nahm Sanitaryware Co. Ltd.

Taking over of the German bath furniture manufacturer Sanipa

260th jubilee

Today

Reorganization of the Villeroy & Boch Fliesen GmbH. Increase in sales and EBIT. Rise of the foreign sales up to 79 %.


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Divisional Structure.Divisional Structure.Divisional Structure.Divisional Structure.

Villeroy & Boch

TilesV&B Fliesen GmbH

Division Tableware

100 %

Division Bath and Wellness

100 %

TilesV&B Fliesen GmbH

49 %


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Villeroy & Boch foundationsVilleroy & Boch foundationsVilleroy & Boch foundationsVilleroy & Boch foundations

319,8 Mio. € Turnover

2.894 employees

521,1 Mio. € Turnover

6.879 employees

Villeroy & Bochthe leading Home Interior & Lifestyle-Brand from

Europe840,9 Mio. € Turnover (2008 only continued opoerations)

10.193 employees (annual Ø)Tablewaresince 1748

Sanitary & Wellnesssince 1848

2009 figures will be released after Press conference March 31.


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Villeroy & Boch Group – Business segmentsVilleroy & Boch Group – Business segmentsTableware is a core segmentTableware is a core segmentVilleroy & Boch Group – Business segmentsVilleroy & Boch Group – Business segmentsTableware is a core segmentTableware is a core segment

0

100

200

300

400

500

600

700

800

900

1000

1980 2006 2008

Tiles Division

Tableware Division

Bathroom & Wellness Division

62%

14%

24%

15%

34%

51%

38%

52%

2007Spin-off tile business


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Introduction: Introduction: Strategy Architecture.Strategy Architecture. Introduction: Introduction: Strategy Architecture.Strategy Architecture.

InternationalizationDistribution

Strategy

Strategic Goals Profitability (Net profit. ROCE)

Strategic Basis Core Competence

Vision, Mission, General Guidelines

Assortment Strategy

Bathroom & Wellness TablewareS

trate

gic

Corn

ers

ton

es


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Mission Statement of Villeroy & Boch AG. Mission Statement of Villeroy & Boch AG. What we aim to achieve.What we aim to achieve.Mission Statement of Villeroy & Boch AG. Mission Statement of Villeroy & Boch AG. What we aim to achieve.What we aim to achieve.

Steadfastly committed to meeting our customers’ needs,

we provide innovative solutions

with exceptional quality and service

to both end consumers and project partners

We turn your place into a captivating quality of live space

Vis

ion

Mis

sio

n


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EuropeanCultureco

nfide

ntinspiring

sustainable

passionate

artistic

innovative

sensual

empathic

high value

reasonablesolid

functional

classical/authentic

stylish

contemporary

cosmopolitan

Brand values and attributesBrand values and attributesall three values have to apply to ensure for a Villeroy & Boch identityall three values have to apply to ensure for a Villeroy & Boch identityBrand values and attributesBrand values and attributesall three values have to apply to ensure for a Villeroy & Boch identityall three values have to apply to ensure for a Villeroy & Boch identity


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Villeroy & Boch is the leading European premium brand in product areas concerning

tableware, kitchens, and bathrooms

With Villeroy & Boch products I can express myself and shape my very personal home;

for me, my family and my friends

As a part of the European culture, Villeroy & Boch, based on its family tradition, cultivates daily life with high quality products for more

than 260 years

Positioning

Benefit

Reason Why

Villeroy & Boch Brand Positioning.Villeroy & Boch Brand Positioning. How the Brand distinguishes itself. How the Brand distinguishes itself.


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Brand Philosophy.Brand Philosophy.Brand Philosophy.Brand Philosophy.

From a ceramic producer into a lifestyle supplier with the concept of „the single-source bathroom“ and „the completely laid table“

„the completely laid

table“

„the single source bath-

room“


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Assortment Strategy. Assortment Strategy. Ceramics is core.Ceramics is core.Assortment Strategy. Assortment Strategy. Ceramics is core.Ceramics is core.

Bathroom

Kitchen

• Cutlery

Table

NewBusiness Areas

• Glass• Taps

• Radiators

• China

• Wellness• Furniture

• Sinks

• Taps

• CSW

• Oven dishes

• Accessories

CeramicsAccessories •

• Sound-, lighting-systems

• Scent

• Scent


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POS WORLDWIDE 2009

EUROPE [5.487]

AMERICA TOTAL [1.221]

Middle East + Africa [38]362

APA [250]4 28 2561 112

38

225

C. AMERICA[27]

182300650

USA[970]

4663066

CANADA[166]

43996

[58]S. AMERICA & C.

2268330716

[1.136]N. AMERICA

2

INDIA[2]18

GCC[18]

3

CIS [3]

15

CHINA[6]

22238

JAPAN[44]

2657112

AUSTR. & NZ[177]

2120

[23]Far East Others

91

Mid East Others[10]

21

N. Africa[3]

2

S. Africa[2]

22 668 64

339722

61 49 36635 141 6

266 4.127 18527 224

Dpt. Stores: 984Franchise: 27

Others: 185Classical retail: 4.578Concession: 395

Garden Centers: 6AGENT SIS&Corners: 232Outlet: 43

Furniture stores: 366AGENT HVB: 93Creation: 87

LEGENDE/TOTAL

Dpt. Stores: 984Franchise: 27

Others: 185Classical retail: 4.578Concession: 395

Garden Centers: 6AGENT SIS&Corners: 232Outlet: 43

Furniture stores: 366AGENT HVB: 93Creation: 87

LEGENDE/TOTAL


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Villeroy & Boch lifestyles Villeroy & Boch lifestyles what styles does the brand stand for ? what styles does the brand stand for ? Villeroy & Boch lifestyles Villeroy & Boch lifestyles what styles does the brand stand for ? what styles does the brand stand for ?


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Lifestyles - CountryLifestyles - CountryLifestyles - CountryLifestyles - Country

Lifestyle Classic Lifestyle Classic Lifestyle Classic Lifestyle Classic

Lifestyle MetropolitanLifestyle MetropolitanLifestyle MetropolitanLifestyle Metropolitan

Lifestyle EasyLifestyle EasyLifestyle EasyLifestyle Easy


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Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.Villeroy & Boch Lifestyles.tr

adit

ional

conte

mpora

ryin

novati

ve

traditio

nal

conte

mpora

ryin

novativ

e

Cla

ssic

Metropolitan

Country

Easy


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Brand wheelBrand wheelBrand wheelBrand wheel

The values and attributes of the Villeroy & Boch brand are summarized in the Brand wheel

Consistencyeverything we do has to follow the key brand values of the brand wheel. Product, Communication, Point of Sales …

These values characterize our Products whether for daily use or special moments


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