villa sana ecoresort & natural health center

EcoResort & Natural Health Center Arecibo, Puerto Rico

Ms. Marvey Bernacet, CEO 787-‐402-‐7538 / 798-‐0839 [email protected]

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PURPOSE | AGENDA

Review The Villa Sana Tourism Project

And OpportuniVes For CollaboraVon

Villa Sana EcoResort & Natural Health Center Project Overview

WHAT •  DescripVon WHERE •  Geographic locaVon •  LocaVon advantages •  Site advantages & assets WHO •  Markets & customers WHY •  Benefits/yields

HOW •  Project components •  Leadership, management,

counsel •  Finances: capital & sources •  Status : project & permits •  By component:

-‐EcoVilla/CondoHotel -‐EcoLodge -‐Health Services & Spa Center -‐Farm -‐AdministraVon -‐EducaVon -‐Residents & staff center -‐Resort maintenance & Services

September 2013 3

WHAT An Eco Resort & Natural Health

Center devoted to natural healing,

wellness & beauty.

A place & people dedicated to

providing services, faciliVes, educaVon

and research programs that help one learn how and to live long , healthy

lives. September 2013 Villa Sana EcoResort & Natural Health Center 4

Located in Arecibo, in 28 + rural acres of lush karst landscape. Nestled inside a natural, flat basin

that’s well protected by a surrounding, almost conVnuous

ring of “mogotes” (small

hills) typical of karst geology.

September 2013 Villa Sana EcoResort & Natural Health Center 5

WHAT

September 2013 Villa Sana EcoResort & Wellness Community 6

Villa Sana

EcoResort Vision | Purpose

Governance

EcoLodge Hotel & Health

Gourmet Restaurant

Natural Health

Services Naturopathic

Clinic | Research & Education

Center

Inner Beauty

SPA

Urban / Home Agriculture Permaculture Biodynamics

Education •  learning

events/class •  mass media

programs

EcoVillas CondoHotel

and Residential

WHAT

September 2013 7

…where visitors, guests, students, residents come to learn how to live a long and

healthy life.

Villa Sana combines diverse operaVons &

faciliVes into one “resort” dedicated to natural Health and wellness …

WHAT

September 2013 8

One of Villa Sana’s most disVncVve features is

the natural, IntegraVve medicine approach to health, longevity and beauty pracVced at its

Natural Health Clinic.

The Focus Is On Wellness, Self Care And IntegraVon Of Different Health PracVces.

The Probable Future Of Health Care.



US Senate ResoluVon 221 113th Congress, 1st Session

October 2013

The Uniqueness And Core Appeal Of Villa Sana Stems From Its IntegraVve Medicine Approach To The Art And The

Science Of Natural Health, Longevity And Beauty.


•  Driven by Naturopathic Physicians in alliance with Medical Physicians and all complementary & alternaVve health pracVVoners.

•  Consistent research & public educaVon programs

•  Alliances with select ND Medical Schools to:

•  Serve as an accredited residenVal medical pracVce facility where ND Physicians can choose to fulfil their residency requirements.

•  Collaborate, parVcipate in select Villa Sana services & programs.

•  Integrated urban farm for food & botanicals following the Permaculture & Biodynamics approach

•  An example, a live demonstraVon of natural living at various scales: community and home.

WHAT

September 2013 12 Villa Sana EcoResort & Natural Health Center

WHAT

An EcoResort because it … •  Offers a variety of programs and

faciliVes that encourage longer stays and repeat visits.

•  Emphasizes alignment with nature in all aspects of the Resort and uses Permaculture & Biodynamic principles to help guide plan/design/policy decisions.

A Wellness Community because •  All the different organizaVons act

in sync and with a unified, purpose guided vision: wellness.

•  It’s alive with a diverse, 24/7 mix & flow of visitors, guests, paVents, clients, residents & staff.

•  It hosts long-‐term residents at the EcoVilla Condo-‐Hotel .

•  It will be a working example of a sustainable community


Villa Sana EcoResort & Natural Health Center

•  Less than 90 minutes from any of the 2 main airports (San Juan & Aguadilla)

•  Less than 60 minutes from ALL major METRO areas along the northeast corridor

•  Less than 20 minutes to ManaV’s top notch private hospital & health services network

•  LocaVon that makes it easy & convenient for guests to access mulVple, diverse, outdoor-‐nature based adventures, tours & events.


Less Than 30minutes Away From Key ApracVons


Rio Abajo State Forest

Lake Dos Bocas

Mar Chiquita Beach

Camuy Caves State Park

Arecibo Observatory

Poza Del Obispo Beach

A SITE WITH UNIQUE

ADVANTAGES

•  PrisVne, peaceful natural surroundings

•  With access to urban areas, markets & infrastructure.

•  Secure: “natural” “mogote” barrier, a ridge surrounding most of the flat basin at its center.

•  Safe : from wind damage/hurricane

•  Panoramic view from ridge top


WHO

PROFILE | PSYCHOGRAPHIC •  Interested in natural healing, wellness, beauty and regeneraVve medicine pracVces

for a variety of different reasons like: –  -‐May be currently experiencing health/healing issues (or knows of someone who is) –  -‐Wants to live long but with best health, vitality, beauty in the way nature intended

and is acVvely learning, pracVcing •  Travellers’/vacaVoners Interested in travel to a desVnaVons / experiences that

“yield a return” in the form of some improvement in their quality of life. Or with the

•  Individuals, couples who may be thinking about the future and reVrement and what

to do now. Many of them may be currently witnessing/experiencing their parents struggles [or success] with reVrement. Its on their mind. They see what’s available today and it’s cost, and worry/wonder if this is all the opVons. Would like beper living standards than the “homes” available today.

•  Interested in natural-‐organic-‐biodynamic –regeneraVve agriculture applied at an

urban, small community scale.


WHO

PROFILE | DEMOGRAPHIC •  Local & internaVonal audience : 80% English &/or Spanish speaking •  35 plus. Both sexes. Female skew. •  All forms of civil status: married, single etc •  All socioeconomic & educaVon levels for some services & educaVon programs

but skewing to middle high & upper levels for all others


WHY

WHO WHY : BENEFIT -‐ APPEAL

GUESTS – CUSTOMERS – PATIENTS

To heal – rehab, To improve overall wellbeing using natural, proven ways To apend to specific heath issues & condiVons VacaVon that regenerates your whole self

STUDENTS learn to care for self -‐ and take this new pracVcal skill back home to everyday life, for the beper

RESIDENTS -‐safe, secure place within nature, IN USA-‐ PR, where you can be close to family -‐reVrement facility supported by a wellness centre

INVESTORS Sound investment & or reVrement property based on surging demand for quality of life services and housing, all incorporated into one.


HOW THE FOUR MAIN PROJECT COMPONENTS


REAL ESTATE DEVELOPMENT

PLAN BUILDINGS /FACILITIES CONSTRUCTION

SERVICES/ OPERATIONS

VISION/ OWNERSHIP GOVERNANCE/ MANAGEMENT

1 2 3 4 REAL ESTATE DEV. PLAN

BUILDINGS /FACILITIES CONSTRUCTION

SERVICES/ OPERATIONS

VISION / OWNERSHIP GOVERNANCE / MGMT

1.  Land 2.  Studies/plans 3.  Permits

(pending renewal)

1.  Condo-‐Hotel Villas 2.  EcoLodge 3.  Spa 4.  Health Care Center 5.  AdministraVon &

EducaVon Center 6.  Farm & related qtrs. 7.  Resident ND’s qtrs. 8.  Resident MGR qtrs.

1.  Health care servcs • OutpaVent • ResidenVal • By CondiVon • By goal

2.  Spa-‐RegeneraVve • day • residenVal

3.  Hospitality/lodging 4.  Agriculture 5.  EducaVon 6.  Property mgmt

1.  Owner/Developer:Ms. Marvey Bernacet

2.  Project Teams •  Development •  OperaVon/Mgmt

Property Mgmt 3.  Governance

•  Tenant Assoc. •  Coop •  Other structures

Completed Planned

Construction Mix: direct & others

HOW THE FOUR MAIN PROJECT COMPONENTS


HOW FINANCES

INVESTMENT

Land & Development

Land Studies/plans/development Permits

ConstrucVon Condo Hotel / EcoVillas EcoLodge Spa Health Care Center Learning center Farm & related qtrs. Resident ND’s qtrs. Resident MGR’s qtrs

TOTAL $ 13,000,000 September 2013 Villa Sana EcoResort & Natural Health Center 22

HOW FINANCES

SOURCE OF CAPITAL

Funding will come from : •  Project owner •  Private , individual investors •  Financial insVtuVon


EcoVillas /CondoHotel

September 2013 24

To be built on a segregated

5831 m2 parcel that’s the closest

to the main entrance.

Building A

Accessory Building & Gazebo

Building B Building C


The first EcoVilla & CondoHotel community in the region planned around natural, holisVc health, beauty & longevity. A residenVal community for guests, paVents who visit the Health Center, the Spa at Villa Sana Resort. Pedestrian-‐oriented site plan Educated, Middle-‐high to high income Looking for sound, demographically driven investment opportunity in real estate projects catering to the surging 50+ market Ageing demographics and mulV-‐generaVonal grassroots driven adopVon/popularity of natural and alternaVve modes of healing and wellness. September 2013 Villa Sana EcoResort & Natural Health Center 25


•  36 unit Condo-‐Hotel Villas complex comprised of 3 buildings of 3 floors each for a total of: 35,784 sf , plus common areas

•  18 -‐ 2 bed/2 bath •  18 -‐1 bed/1bath •  1 parking per unit •  Managed by Villa Sana EcoResort •  EsVmated Vme to complete : 18

months



Ecologically driven design & best pracVces in construcVon for minimal /no environmental or operaVonal tradeoffs. Key features include:

•  Maximum natural venVlaVon & light •  Water & energy efficient appliances and

lighVng system •  Solar power •  Rainwater harvesVng system •  Re-‐use/Re-‐cycle systems •  Other pilot innovaVve sustainable living

iniVaVves

All units are designed and built to the specificaVons for assisted living by the Universal House (ADA) standards for cabinetry, doorways, kitchens, bathroom design, fixtures , door knobs etc.



September 2013 28

Ecovilla/CondoHotel units will be purchased as investment and/or alternate home within a unique community and ecosystem of natural health and beauty services. Unit purchase Prices and financing opVons are:

UNIT PRICE FINANCING 1 bed/1bath $ 000,000 OpVoned with $ xxxxxx

2 bed/2 bath $ 000,000 OpVoned with $ xxxxxx


EcoLodge

ACCOMODATIONS •  Ecologically driven design & best pracVces in

construcVon & maintenance for minimal /no environmental or operaVonal tradeoffs.

•  28 suites plus … select units at separate EcoVilla & CondoHotel


EcoLodge EcoVilla & CondoHotel rooms 28 suites select units

2 beds & private bath

each

1 bed/1bath 2 bed/2 bath

Avg Room Rate/ night tbd tbd

tbd

Avg length

of stay

3 nights

6 nights

EcoLodge RESTAURANT | FOOD & BVG

Healthy Gourmet

•  Serving visitors, guests & residents.

•  Farm integrated. •  Small classes / workshops.


•  Gourmet healthy foods : Vegetarian, vegan, raw , living foods and more.

•  A “DesVnaVon” restaurant.

World class restaurant, deli, juice bar and events venue.


Health Care Services •  OutpaVent •  ResidenVal •  By CondiVon •  By Degree

MARKET SEGMENT Use of Alternative Medicine USA and PR 2011

Data -‐ IBISWorld PtyLtd. “AlternaKve Healthcare Providers in the US.” New York:IBISWorld. June 2011

•  Females 30-‐69 years of age make up 26% of the market •  Males 30-‐69 years of age make up 20% of the market •  2011 industry revenue was over $11 billion from 182,000 clinics throughout the US. •  Currently 16 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada have licensing laws for naturopathic doctors.

AlternaVve Medicine User Profile

HolisVc SPA

Spa focused on wellness, beauty & regeneraVve health pracVces -‐ from inside out. Day as well as ResidenVal SPA services and programs:

•  by condiVon •  by goal



Offices & Staff MeeVng Spaces Natural Medicine Apothecary

AdministraVon

Staff Residence & Quarters

To accommodate visiVng and on-‐duty ND Physicians’ students and other Medical professionals 4 bedroom 2 bath apt Upper floor of 2 story building with the services and maintenance quarters below


Services & Maintenance Quarters

Bopom floor of 2 story building with: •  Laundry •  Maintenance

workshop •  Storage



Urban Farm

Urban Farm Integrated with the restaurant, the clinic, spa and residents.


A farm guided by a unique fusion of Permaculture and Biodynamic pracVce.


September 2013 41

September 2013 43

Urban Farm

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Board Of Advisors & Collaborators

MEDICAL Dr. Rita Conway Dr. Jerry Grotzinger Dra. Madhavi Torres Cabret Dr. Efraín Rodríguez Malavé Dr. Jeffrey Sepúlveda Dra. María CrisVna Congosto Lippschitz-‐Venezuela NON-‐MEDICAL Sr. Jose Margarida-‐MarkeVng, AdverVsing Sr. Nelson Zaragoza, CPA Lic.Maria Isabel Ruiz Soto, Legal/Sra Sra. Erlinda Roca Sistach,Hotelier/Venezuela Sra. Nelia Torresola,MS MarkeVng September 2013 Villa Sana EcoResort & Natural Health Center 46

Marvey Bernacet | CEO

•  Graduated Magna Cum Laude from the College of Social Sciences at UPR. Went on to apend the School of Law. During the second year, declined, to pursue a scholarship with Colgate Palmolive Company in their ExecuVve Management Training Program -‐designed by the Wharton School Of Finance-‐ where, as an intern for two years, was trained in all phases of the toiletries and household manufacturing industry, prior to assignment to Brazil.

•  Joined Holiday Inn InternaVonal, the parent company of several hundred hotel corporaVons who

owned and operated 274,000 hotel rooms in 59 countries and, at the Vme, accommodated six million guests a year. As MarkeVng and Sales Director for LaVn America -‐ in the Puerto Rico market -‐ worked closely with hotelier, Mr. Hugh Andrews and his staff, in the development of tourism from that region, in a highly successful program.

•  NaVonal College of Naturopathic Medicine (NCNM), one of seven Naturopathic Medical Colleges,

located in Portland, Oregon, provided the opportunity to train & develop in the management & markeVng of alternaVve and complementary medical pracVces / products / services. Ms. Bernacet, who belonged to the NCNM Board Of Directors, is the only non-‐medical person to whom NCNM has especially honored during a graduaVng class commencement exercise (class of 1991).

•  Ms. Bernacet served for three (3) years in the US Marine Corps during the Korean War.


The Saldaña Engineering Report

Recommendation for loan approval by independent contractor to

EcoResort & Natural Health Center Arecibo, Puerto Rico

Ms. Marvey Bernacet, CEO 787-‐402-‐7538 / 798-‐0839 [email protected]

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villa sana ecoresort & natural health center

Health & Medicine

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