viking’s active collection for tweens€¦ · viking outdoor footwear as, luhrtoppen 2, p.o. box...

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Viking Outdoor Footwear AS, Luhrtoppen 2, P.O. Box 143, N- 1470 Lørenskog Tel. +47 22 07 24 00 Enterprise reg. no. NO 992 933 348 MVA Lørenskog, 23. April 2019 PRESS RELEASE Viking’s Active Collection for Tweens –Athleisure looks for highly active feet Viking Outdoor Footwear has created three new shoes for active and fashion-minded pre-teens wanting footwear that can do it all – provide comfort and performance, while looking great. Introducing: Elise, Martine and William. When kids reach the ages of 8-12, their interest in fashion and trends begins to catch up with their high energy levels. Viking’s new active tween collection for SS20 keeps this in mind with modern and sporty styled shoes that still provide great performance, durability and comfort during any activity. Each of the three new models is lightweight, feels soft on the foot and is made from materials that allow the foot to breathe freely. To increase foot comfort further, they feature a last developed specifically to support growing feet as well as an EVA midsole that cushions every step. Like all Viking shoes, durability is a high priority. Despite their low weight, the shoes have reinforced details that help extend their lifetime – and looks. And because good grip is always important, no matter the surface or weather, Viking’s famous natural rubber outsole provides traction when needed most. Elise, Martine and William are a great choice for active play or just hanging around with friends. Regardless of the activity, tweens will appreciate them just as much as their parents. Get to know Elise, Martine and William: Elise Elise features a narrow last and is a perfect shoe for the active girl. Not only does it have a sleek and sporty upper that is made from a lightweight and highly breathable material, it is also durable thanks to a bonded scuff cap around the shoe and heel reinforcements. Whether playing or just hanging around with friends, this shoe has all of a girl’s needs covered. Colors: Black/Light grey, Violet/Dk.Grey, Light Pink/White Sizes: 30-39 RRP: NOK 699, SEK 700, DKK 550, EUR 69,95

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Page 1: Viking’s Active Collection for Tweens€¦ · Viking Outdoor Footwear AS, Luhrtoppen 2, P.O. Box 143, N- 1470 Lørenskog Tel. +47 22 07 24 00 Enterprise reg. no. NO 992 933 348

Viking Outdoor Footwear AS, Luhrtoppen 2, P.O. Box 143, N- 1470 Lørenskog Tel. +47 22 07 24 00 Enterprise reg. no. NO 992 933 348 MVA

Lørenskog, 23. April 2019 PRESS RELEASE

Viking’s Active Collection for Tweens –Athleisure looks for highly active feet Viking Outdoor Footwear has created three new shoes for active and fashion-minded pre-teens wanting footwear that can do it all – provide comfort and performance, while looking great. Introducing: Elise, Martine and William. When kids reach the ages of 8-12, their interest in fashion and trends begins to catch up with their high energy levels. Viking’s new active tween collection for SS20 keeps this in mind with modern and sporty styled shoes that still provide great performance, durability and comfort during any activity. Each of the three new models is lightweight, feels soft on the foot and is made from materials that allow the foot to breathe freely. To increase foot comfort further, they feature a last developed specifically to support growing feet as well as an EVA midsole that cushions every step. Like all Viking shoes, durability is a high priority. Despite their low weight, the shoes have reinforced details that help extend their lifetime – and looks. And because good grip is always important, no matter the surface or weather, Viking’s famous natural rubber outsole provides traction when needed most. Elise, Martine and William are a great choice for active play or just hanging around with friends. Regardless of the activity, tweens will appreciate them just as much as their parents. Get to know Elise, Martine and William: Elise Elise features a narrow last and is a perfect shoe for the active girl. Not only does it have a sleek and sporty upper that is made from a lightweight and highly breathable material, it is also durable thanks to a bonded scuff cap around the shoe and heel reinforcements. Whether playing or just hanging around with friends, this shoe has all of a girl’s needs covered.

Colors: Black/Light grey, Violet/Dk.Grey, Light Pink/White Sizes: 30-39 RRP: NOK 699, SEK 700, DKK 550, EUR 69,95

Page 2: Viking’s Active Collection for Tweens€¦ · Viking Outdoor Footwear AS, Luhrtoppen 2, P.O. Box 143, N- 1470 Lørenskog Tel. +47 22 07 24 00 Enterprise reg. no. NO 992 933 348

Viking Outdoor Footwear AS, Luhrtoppen 2, P.O. Box 143, N- 1470 Lørenskog Tel. +47 22 07 24 00 Enterprise reg. no. NO 992 933 348 MVA

Martine Sporty and fashionable, with shiny details that girls will love, Martine is a great everyday choice for the active tween. It features lightweight and breathable materials as well as heel and toe reinforcements for extra durability. Regular laces give a more mature look and a narrower last has been developed to provide the best possible fit for growing girls.

Colors: White, Black, Light pink Sizes: 30-39 RRP: NOK 699, SEK 700, DKK 550, EUR 69,95 William For active young men wanting an athletic style and high comfort, look no further than William. This modern, sporty shoe is made from a lightweight mesh material that brings everyday comfort to active feet. A bonded mudguard that wraps around the shoe means it can even stand up to rough play. Elastic laces make it quick and easy to put on and take off and a narrow last provides a snug and supportive fit at any energy level.

Colors: Black, Navy, Blue/Navy Sizes: 30-40 RRP: NOK 699, SEK 700, DKK 550, EUR 69,95 For more information about Elise, Martine and William, as well as other active shoes from Viking Outdoor Footwear, contact: Contact person: Pål Hellerud Contact phone number: +4722072430 Contact e-mail: [email protected] High-resolution images available for download at: https://vikingfootwear.brandmaster.com Username and password: [email protected]