video marketing: the why, how and best practices
DESCRIPTION
Gain insight, tips and tactics on video marketing during our Small Business Marketing 101 webcast. Steve Maly with Maly Marketing breaks it all down. You'll come away with knowledge on: • The number one way to increase your marketing ROI • Video marketing tips and examples • How video fits in with social media, email marketing and new business mailing lists At Cole Information, our passion is helping you find new customers.TRANSCRIPT
8.5 Tips to Dominate Video
Marketing
2
• Steve Maly• Activist • 402.720.0308• [email protected]• Facebook.com/MalyMarketing• @SteveMaly
• Lora Ullerich• Digital Media Specialist• Facebook.com/ColeInformation• @ColeInformation
Session Framework
3
Housekeeping
•Dashboard for questions
•$50 Amazon gift card
•Recording today’s session
4
•Cole Information•Published in 1947•Blue Book•Criss-cross directory of addresses and phone numbers
•Invaluable information for: •Telemarketing•Debt collection•Law enforcement
•Today, web-based lead generation for smallbusiness.
Then & Now
5
Online Video Popularity#1 Way to Increase ROI of Current
Marketing Efforts8.5 Video Marketing TipsCase Studies & Examples
GOALS
STATS GALORE
YOUTUBE800 Million Users per MonthWorld’s 2nd Largest Search EngineReaches More 18-35 Year Olds than ANY Cable
Network35% of Videos Viewed on Mobile DeviceOver 4,000 Hours of Video will be Uploaded During
this Presentation
ONLINE VIDEOSEach day 100 million internet users watch an online video90% of user say that seeing a video about a product is
helpful in the decision processMore video content is uploaded in 30 days than all three
major U.S. T.V. networks combined have created in 30 years 75% of executives watch work-related videos on business
websites at least once a week. 1/3 of all online activity is spent watching video
#1 WAY TO INCREASE YOUR MARKETING
ROI
EDUCATION BASED MARKETING
VS
EDUCATION BASED MARKETING
Establishing Yourself or Your Company as the Expert in the Marketplace Through Education
EDUCATION BASED MARKETING
Pulls 8x Better than Product Based Marketing#1 Re-Tweeted Content is Education Based#1 Viewed Videos on YouTube is Education Based#1 Reason People Visit Blogs
EXPERTS
EXAMPLES
Car Dealership: Learn on How to Get on Average 34% More for your Trade-in Chiropractor: Treat 93% of Headaches Through These
Three TechniquesGym: How to Decrease you Chance of Heart Disease
by 56%
IMPLEMENTATION
KILLER TIP #1: YOUTUBE VS VIMEO
KILLER TIP #1: YOUTUBE VS VIMEO
Reach vs ImageFree vs PaidTraditional vs HipsterMasses vs Control
KILLER TIP #2: BEST USES
Optimized for SearchVideo Converts at 52% Higher Rate for Call to
Action2 Minutes TopsRaw is Real
KILLER TIP #2: BEST USES
KILLER TIP #3: FAQ
What are the 10 Most Commonly Asked Questions?What 10 Questions Should they be Asking?10 Interesting Stats and Changes in IndustryCustomer Service PieceMake a Plan and Compile
KILLER TIP #3: FAQ
KILLER TIP #4: ANALYZE
KILLER TIP #4: ANALYZE
Know Your AudienceKnow What Videos WorkKnow What Time Frame Works
KILLER TIP #4: ANALYZE
KILLER TIP #5: TARGETED ADS
KILLER TIP #5: TARGETED ADS
Promote a Specific Video
Promote a Service or Product Instead
Remarketing
Drive Traffic to Your Site or YouTube Page
Managed Through Adwords
KILLER TIP #5: TARGETED ADS
KILLER TIP #6: SEO
Add Website Link at Beginning of Description & Include http:// at the BeginningAdd in Keywords ThroughoutLess than 90-120 SecondsHave Calls to Action to Engage with Your Video
KILLER TIP #6: SEO
KILLER TIP #7: EMAIL MARKETING
44% of Email Marketers Noticed an Increase in Engagement When They Placed in a VideoConsumers are 27x More Likely to Click on the Video
Call to Action in Email than Standard Call to ActionSleep Apnea Sales
KILLER TIP #7: EMAIL MARKETING
KILLER TIP #8: SOCIAL MEDIA
Integrate with other Social to Experience up to 330x More EngagementRun Ads of Videos as Promoted Posts to Pull in More
TrafficCapture Video in 6-15 Second Segments and Post on
TwitterBaconfEAST
KILLER TIP #8: SOCIAL MEDIA
KILLER TIP #8.5: VIDEOSK.IN
Play a Portion of Your Video and Then Stop ItEnter in Email Address to View Rest of VideoFacebook Specific Which has Over 500 Years of Video
Watched DailyCompletely Customized
KILLER TIP #8.5: VIDEOSK.IN
TAKEAWAYS
TAKEAWAYSRaw is RealKnow Your GoalsKnow Your AudienceEducate, Educate, EducateHumanize
QUESTIONS
ADDITIONAL OFFERSFree 20 Tips on How to Dominate Facebook
Marketing30 Minute ‘Pick My Brain’ Session - $99Online Marketing Report and Recommendations for
$99
