Video Best Practices

5 Things You Will Learn

1) Why shoot video2) Shooting quality3) Which equipment to use4) No vertical video5) Editing and publishing

©2011 MFMER | slide-3

Top result

Video is 3rd result!!

Educating patients about new procedures/ treatment.

Your Messages are Portable!

Stats on Bionic Eye video

Ok, I get it.Video is cool.Now what?

6 Things to Check Before Recording

1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing

6 Things to Check Before Recording

1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing

You want balance.

Science says so.

Equipment to Use?

1) Smartphones – great!2) Point-and-shoots – huh?3) SLR cameras – cool.4) Consumer video cameras – gone!

Add-ons for your smartphone are key.

Tripods are great. But…

Add a Microphone, Please.

#1 tip

Stand an arm away from their face.

YouTube Doesn’t Like Vertical Video

Live Streaming From Mobile…

Meerkat vs. Periscope

@MayoClinic is on Periscope!

Where to publish video?

Shoot and Publish On-The-Go

Software for Editing

For Mac: Apple Final Cut X Apple iMovie Adobe Premier Pro

For Windows: Adobe Premier Pro Windows Movie Maker

For Mobile: YouTube Capture (iOS) iMovie (iOS) Video Maker Pro (Android)

Questions before you shoot your video today?