UXPA UK: UX Strategy. What is UX Strategy? Tim Loo, Foolproof

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<ul><li><p>@timothyloo @uxpauk #uxstrategy </p><p>Tim Loo Strategy Director, Foolproof </p><p>What is UX Strategy? UXPA UK, April 2015 </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>How I think about UX </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>What users </p><p>expect </p><p>What actually </p><p>happens </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>india russia taiwan </p><p>japan mexico canada </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>experience user </p><p>digital customer </p><p>brand service </p><p>product </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>How I think about UX strategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>t </p><p>brand, strategy &amp; business model </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>alignment </p><p>across touch-points, journeys &amp; the entire relationship cycle </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>focus &amp; accountability </p><p>knowing what we should do &amp; what good looks like </p><p>(and what we shouldnt do) </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>strategy </p><p>STRATEGIC GOALS </p><p>STRATEGIC PROGRAMMES </p><p>PROJECTS (TACTICS) </p><p> goal A goal B goal C </p><p> programme X programme Y programme Z </p><p> project Q </p><p>WORKSTREAMS TASKS </p><p>BUSINESS STRATEGY </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>strategy </p><p>STRATEGIC GOALS </p><p>STRATEGIC PROGRAMMES </p><p>PROJECTS (TACTICS) </p><p> goal A goal B goal C </p><p> programme X programme Y programme Z </p><p> project Q </p><p>WORKSTREAMS TASKS </p><p>BUSINESS STRATEGY </p><p>Is there a clear connection between our strategy &amp; goals and experience design &amp; </p><p>management? </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>a denition of experience strategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>experience strategy a long-term plan to align every customer touch-point with your brand position &amp; business strategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>experience strategy in practice </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>Who are our target customers? Whats the current customer story, priorities and </p><p>pain-points? </p><p>Whats our vision for the holistic experience? What are our guiding principles for target </p><p>experience? </p><p>What are our future customer stories &amp; outcomes? </p><p>What are the experience gaps between todays experience and our future customer stories? </p><p>What specic initiatives and projects do we need? What enablers and capabilities are required to </p><p>support these initiatives? </p><p> What are the gaps between the vision and reality? How will we prioritise &amp; trade-o to create focus? Whats our roadmap for change and innovation? </p><p> What are key performance indicators and targets for transforming the user experience? </p><p> How will we incentivise the right behaviours? </p><p>CURRENT STATE EXPERIENCE </p><p>EXPERIENCE VISION &amp; PRINCIPLES </p><p>INNOVATION, INITIATIVES &amp; ENABLERS </p><p>EXPERIENCE ROADMAP </p><p>EXPERIENCE KPIs &amp; DASHBOARD </p><p> 1. Where are we today? </p><p>2. Where do we want to get to? </p><p>3. What do we need to do? </p><p>4. Whats our plan? </p><p>5. How will we know were on track? </p><p>A framework for creating experience strategy </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>So you want to be a strategist? </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>my experience big picture communication numbers leadership persistence </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>Experience strategy is a team sport </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>Thank you </p></li><li><p>@timothyloo @uxpauk #uxstrategy </p><p>Start a conversation </p><p>Tim Loo tim.loo@foolproof.co.uk +44 7714415677 @timothyloo </p></li></ul>