making better ux design decisions - uxpa puget sound 2014
DESCRIPTION
TRANSCRIPT
QUALIA
clearfun engagingclean
delightfuleasy
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelling
award-winninglightweight
Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity.
John Dewey
What We Think Of
What Real People Think Of
Experience was first
TECHNOLOGY≠
EXPERIENCE
Experience was first
INTERFACE≠
EXPERIENCE
clearfun engagingclean
delightfuleasy
intuitive
fast
powerful
fluid
familiar
full-featured
pleasing
beautiful
compelling
award-winninglightweight
Experience was first
INTERFACE PROPERTIES
≠EXPERIENCE QUALITIES
Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.
CI Lewis
QUALIA
Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.
CI Lewis
Features
Attributes
Know
Specs Sense Feel
PROPERTIES QUALIA
Attractive!
Just Works!
Intuitive!
Options!
Attractive!
Just Works!
Intuitive!
Options!
Rushed! Distracted!
Frustrated! Hungry!
Wants action!
QUALIA?
QUALIA?!
QUALIA!
lucknewness
skill confidencedistraction
uncertainty
insecurityinterfere
nce
mood
environment
inability
ignorance
motivation
misunderstanding
time
apathy
previous experience
engagement
distaste
clarity of choice
priority / urgencyQUALIA!
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
clear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
clear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
unimportance
less cooperative
familiarity
inability
ignorance
concernapathy
difficult environment
clear understanding
negative experience
engagementdetachment
few choices
priority/urgency
serendipity
positive experience
understanding
strangeness
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
randomness
leisureliness
skill
confidence
attention elsewhere
insecurity/uncertainty
priority/urgency
less cooperative
strangeness
inability
ignorance
concernapathy
difficult environment
understanding
negative experience
engagementdetachment
few choices
unimportance
serendipity
positive experience
unclear understanding
familiarity
hurriedness
focus
knowledge
more choices
more cooperative
conducive environment
automatic/unconsciousthoughtful/purposeful
Experience Profile Assessment
Better UX Design through:
Understanding and focusing on Qualia, the actual qualities of personal experience
Discovering and identifying Qualia in context
Assessing Qualia before, during, and after experiences
