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PREPARED BY

MEETING AT THE INTERSECTION OF CONTENT STRATEGY AND UX

@MARSINTHESTARS

May 15, 2015

UXPA Boston

Marli Mesibov, Director of Content StrategyMad*Pow

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• Director of Content Strategy at Mad*Pow

• Managing Editor of UX Booth

• How do content strategy and UX design fit together?

UXPA Boston | @marsinthestars

Who am I? Why am I here?

3UXPA Boston | @marsinthestars

What accomplishes this?

4UXPA Boston | @marsinthestars

UX and content strategy go together like puppies and kids.

5UXPA Boston | @marsinthestars

But puppies aren’t kids.

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And UX isn’t Content StrategyUXPA Boston | @marsinthestars

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And UX isn’t UIUXPA Boston | @marsinthestars

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Content strategy isn’t UXUXPA Boston | @marsinthestars

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And content strategy isn’t content managementUXPA Boston | @marsinthestars

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Where’s the intersection?UXPA Boston | @marsinthestars

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6 INTERSECTIONS

12UXPA Boston | @marsinthestars

1. Branding

13UXPA Boston | @marsinthestars

2. User Journeys

14UXPA Boston | @marsinthestars

3. Site Maps

15UXPA Boston | @marsinthestars

4. Pair Programming

16UXPA Boston | @marsinthestars

5. Content Templates

17UXPA Boston | @marsinthestars

6. Microinteractions

18UXPA Boston | @marsinthestars

Do we have to talk?

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5 WAYS TO MAKE COLLABORATION EASIER

20UXPA Boston | @marsinthestars

Swap “skillsets” and tools

21UXPA Boston | @marsinthestars

Play Pictionary!

22UXPA Boston | @marsinthestars

Dictate sketches

23UXPA Boston | @marsinthestars

Group Gamestorms

24UXPA Boston | @marsinthestars

Compromise

25UXPA Boston | @marsinthestars

Mutually beneficialcollaboration

26UXPA Boston | @marsinthestars

Thank you!