uxpa 2015: how to accidentally create a viral ux infographic #uxpa2015
TRANSCRIPT
How To Accidentally Create A Viral UX Infographic
Jennifer Aldrichwww.UserExperienceRocks.com@jma245
Borrow a curious kid…
What’s the difference between UX & UI?
Well… umm… give me a sec…
Side note: I have NO Artistic Skill
UX vs. UI Bike SketchThis was the result.
Boom.
My Kiddo: “Oh, so UI is the parts a person uses and UX is how they feel when they use it.”
Tweeted!
Aw, they like it!
A few days later…
It went industry viral.
๏ The sketch made the “10 of the Best UX Infographics” list put together by the awesome folks at Usabilla.http://blog.usabilla.com/10-best-ux-infographics/
๏ Major UX and design companies asked to use it in presentations and articles.
๏ Professors asked to use it in their design curriculums.
๏ I was contacted about co-writing a design book. Twice.
Lesson 1: Not An Artist = OK.๏ You don’t need to have any artistic skill
whatsoever to tell a story with an infographic or a sketch.
Lesson 2: K.I.S.S๏ Short and sweet.
๏ Use white space. Avoid clown pants.
๏ Magnifying glasses should not be necessary.
Lesson 3: Brand Your Stuff
Epic Branding Fail.
Lesson 4: Merchandising (Don’t be scared.)
Lesson 5: Use what you’re comfortable with.๏ If you prefer using software, here are some fun
options: Visme Canva Easel.ly Piktochart Infogr.am Venngage
Teachable Kid Moment
In closing…๏ Don’t fear sketch and doodle judgment. There
are people who hate Picasso paintings.
๏ When it comes to infographics, pixel perfection isn’t the goal… clarification of concepts and ideas is the goal.
