user research / design thinking meetup in warsaw

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User Research Examples Design Thinking Meetup Warsaw | 23 June 2014 Katrin Dribbisch & Manuel Großmann, Service Design Berlin

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This presentations shows how User Research is applied in real project work. Examples of different User Research methods are given. The slides were presented at the Design Thinking Meetup in Warsaw in June 2014.

TRANSCRIPT

User Research Examples

D e s i g n T h i n k i n g M e e t u p W a r s a w | 2 3 J u n e 2 0 1 4

Katrin Dribbisch & Manuel Großmann, Service Design Berlin

Martin User Experience, Nokia

Katrin PhD Candidate, University of Potsdam

Who are we?

Olga Business Consultant, FuxBlau

Manuel Service Designer, FuxBlau

Research should never stop

S o u r c e : T h e P r o c e s s o f D e s i g n S q u i g g l e b y D a m i e n N e w m a n

Exploratory Generative Evaluative

Examples of WHY?

Photo: Linda Hanses

Be surprised by what’s out there

Examples of HOW?

Talk to people on the street

Photo: Service Design Berlin

Do informal interviews

Photo: FuxBlau

Choose an optimal research setting

Photo: FuxBlau

Remote user research

Photo: FuxBlau

Observe actual user behaviour

Photo: FuxBlau

Make your ideas tangible

Photo: FuxBlau

Spontaneous user testing

Photo: FuxBlau

Learnings

#2 You can do user research anytime and anywhere.

#1 Don’t be afraid to talk to your users.

#3 Let’s start now.

!Service Experience Camp

www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin

Photos: Service Design Berlin