use blogging & social networking to super charge your website | aao 2014 | wong
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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy [email protected] Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?TRANSCRIPT
Use Blogging & SocialNetworking to Super Charge
Your WebsiteRandall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO 2014Chicago, IL
SPE 07
Financial Disclosure
I have the following financial interests or relationships to disclose: Co-Founder:
Medical Marketing Enterprises, LLC Kiwi Splash, LLC
Goals for Today Every Website should be a Blog
Types of Websites
Components of Website
Content Marketing is the only way to achieve and maintain high rankings
What is SEO?
Website Static
Navigation
Graphics
Logos
“Website” is based upon design – no ability to rank.
Blog Customized Design
Coded for Optimization (SEO)
Dynamically add content, add function gradually
Has Marketing Value (i.e. ranks with Google)
ALL websites in 2014 should be constructed on “blogging software”
3 Types of Websites
Resource (Static, No SEO) – won’t rank
Marketing (Dynamic, SEO) - ranks
Interactive (Dynamic, SEO, “Blog”) – ranks & engages
Websites differ based upon content…….
Components of Website Design
Content
Function Resource Marketing Interactive
Social Media
Design Visual Appeal
Colors Graphics Video Logos
Ease of Navigation
Mobile Responsive?
Website design is obsolete – it has no value for Google rankings.
Content Management System (CMS)
CMS = “Blogging Software” Wordpress.com Wordpress.org – the best Blogger Drupal, Joomla
Hosted vs. Self-Hosted Wordpress.org: The most popular CMS
Self-hosted GoDaddy, Bluehost, Host Gator
Hosted Programs Wordpress.com Blogger
Wordpress.org
Most popular CMS
Extreme flexibility Best for SEO Plugins
Open-source
Best Website? Self Hosted
CMS – e.g. Wordpress.org
Design
Content – Optimized (marketing value)
CMS or “Blogs” offer both design….and the best optimization.
What is Optimization? Search Engine Optimization (SEO)
The process of translating the content of your web page to a format easily understood by search engines (Google, Bing, Yahoo)
SEO only applies to websites with content.
SEO only applies to content marketing.
SEO is fundamental to anyone marketing a service or sales.
Optimization allows your webpage to get ranked so it may serve as a marketing tool!
What Gets “Optimized?” Web site
Web page (each article)
Off-Page Social Media Local Search Review Sites
Search Engines See This…
…………..
SEO, Optimization and Social Media for Doctors and
Administrators
Lab – Optimize Website Title of the Website
Optimize Article (Post) – About “Randall Wong, M.D.”
AAO 2014
Sunday: 10/19, 12:50 PM “Building YO Brand- Marketing Essentials”SPEO8 | S101AB
Tuesday: 10/21, 12:45 PM“Live Website Analysis | Critique Your Website”Session 570 | S501DAAOE
Thank You andTo Your Success!
Randall V. Wong, M.D.Medical Marketing Enterprises, LLC