corporate blogging | personal blogging

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  • Corporate blogging Personal blogging

    Diana Elena Coza Online Marketer / Blogger

  • Where all think alike, no one thinks very much.

    Meet Me J

    Diana Coza Online Marketer /

    Blogger

    TTS, Travel Technology & Solu=ons Frotcom Interna=onal Master in Corporate Communica=on

    (Aarhus, Denmark)

    Ins=tuto Cidade Jardim (Brazil) AIESEC Bachelor in PR and Communica=on

    (Cluj-Napoca, Romania)

    About Diana

    70%

    87%

    90%

    98%

    How I spend my time Surfing the internet

    Blogging

    Social Media

    Photography + Photoshop

    02

  • Who is the nowadays customer? Educate, dont sell Go to -> https://www.youtube.com/watch?v=49Fo3k8jfqI

    3

  • The best FREE marketing tool The best website acquisition tool The best platform for self expression

    What else?

    What is a blog?

    4

  • Corporate blogging

    Corporate blogging is the pracCce of creaCng and publishing content related to prospects' informaConal needs from the unique perspecCve of a brand.

    5

    Corporate blogs are uClized to promote products, services or experCse in an area that the company specializes in.

    Source: corporateblogging1ps.com

    Source: bra5on.com

    Vs.

  • Corporate blogging Blogging staCsCcs

    33% 67% 92%

    33% of B2B companies use blogs. (Source: InsideView)

    B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)

    92% of companies who blog mul=ple =mes per day have acquired a customer from their blog. (Source: HubSpot)

    6

  • Case study: TTS Blog 7

  • About TTS

    752

    95

    161

    1305

    576

    970

    149

    + 4.500 clients Last update: December 2015

    TTS Lab in Azores Islands Offices in Lisbon, Barcelona and Miami

    8

    Innova=ve technological solu=ons for travel agents

  • Blog results Measure, Improve, Repeat

    ConsideraCon

    Awareness

    Conversion rate

    Higher rank in search engines (4/10)

    Increase in New visitors Increased website

    Organic Traffic: +50%

    Increased Pageviews no. Long visit dura=on: 5

    min on avg. Low bounce rate: 38%

    More subscribers Lead genera=on Product requests

    coming from social media and search

    engines

    9

  • Hallmarks for corporate bloggers 11

    Humanize the company, make it conversational

    Analyze the trends, benchmark the potential of your blog against the competitors

    Design a content marketing strategy, having the buyers journey and SEO in mind

    Identify your main target audience

    Define major themes

    Set an editorial calendar

    Build your bloggers team (find freelancers!)

    Create quality, useful content

    Enable social sharing

    Grow blog subscribers

    Distribute/Promote posts

    Track, analyze, monitor

    Improve Repeat

  • Do it for yourself to force yourself to become part of

    the conversation. Seth Godin

    A blog changes your intellectual & emoConal outlook

    Personal blogging 12

  • The Blogger Lifecycle 13

    Photo credit: hBps://www.flickr.com/photos/suw/4444672377/

  • wheretwogoto.com creativesynonym.com

    14

  • Hallmarks for personal bloggers 15

    Opt for a responsive and simple blog design

    Scale your skill/passion

    Write, write, write

    Share your content on social media/forums/communities/emails

    Create quality, useful content

    Track, analyze, monitor

    Enable social sharing

    Collect email subscribers

  • Seth Godin Guy Kawasaki Rand Fishkin (MOZ) Gary Vaynerchuk

    Key influencers in online marketing: 16

  • Have a nice day!

    Thanks for coming