the abc's of corporate blogging
DESCRIPTION
Ever thought of turning a personal blog experience into corporate blogging? Come learn the differences and requirements of both!TRANSCRIPT
- 1. The (A)BCs ofCorporate Blogging!Product Camp MNOctober 11, 2014
2. Hi!Im Kay RoselandProduct Manager, [email protected]@KayLoireMartino Chiaviello@mchiaviello 3. Whos here today?Are you a blogger?Are you a corporate blogger?Business card exchange 4. blog history Shareology began July 26, 2009 5. blog history Infor from the Source began May 23, 2012 6. Personal vs. Corporate BloggingPersonal Blogging You pick the platform You pick the analytics You pick the topicsCorporate Blogging The company picks the platform The company picks the analytics The company can pull a post 7. From Strategy to Tactics Corporate Strategy Marketing Strategy Social Media Strategy Blogging 8. If you build itthey will not come: 1 + 1 + 1 + Social Media = Email Webinars Newsletters Blogs Tweets LinkedIn Share an Update LinkedIn Groups Google+ Facebook YouTube 9. Alphabet Soup50% 50%Announcing Infor10 LawsonProcess Automation 10.0.2.0and Infor10 Lawson ProcessIntegration 10.0.2.0 10. Alphabet Soup, part deuxXMOrExpense Management? 11. Content or Editorial Calendar 12. Post Titles Are Key to GeneratingTraffic Not So Strong Title:EOH Moving Faster Using Infor LN ERP, ION andX M Tools Stronger Title:We Want Your Opinion Supply Chain Customers! 13. Are there Secrets toIncreasing Traffic?Phone callNotesPowerPointsBest Practices in Blogging 14. Secrets, Part 1Publish consistentlyOnce a week: MondaysMonday, Wednesday,Friday 15. Secrets, Part 2 Check Webtrends consistentlyOnce a dayCheck traffic from yesterday (Infor, Blogs)Once a MonthPrint Monthly Blog Traffic (Infor, Blogs)Print Monthly Traffic Sources or ReferringPagePrint Blogs by Page (shows which postswere most read) 16. Secrets, Part 3 Use the Keyword sections in TypePad ERP system, ERP, ERP software, ERP solutions, Infor,Lawson, CPM, ENSW, Enterprise Software, ERM, InforLawson, Enterprise Business Management software,EBM, Business Management, Enterprise BusinessManagement, Enterprise, Infor Lawson EnterpriseFinancial Management, Next Generation BusinessSoftware, Next Gen, Business Software, Next-Gen, NextGen,Google Ad Words 17. Secrets, Part 4Use other platforms to drive traffic to your post LinkedInStatus lineGroups Twitter Google+Communities 18. Secrets, Part 5Why other Blogs SucceedTackles tough subjectsAnnuity Factor: Lots of goodcontent that gets visited overand overBrand, brand, brand 19. Questions? @KayLoire [email protected]